Primrose Dress

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    Ivory Primrose Ruth Midi Dress

    Based on (17 Reviews)

    $170.00 $102.00

    What if there's a dress you could wear to work AND a cocktail party? One that's super flattering and has pockets. You're about to find out. We've crafted this design from satin-back crepe that feels as good as it looks. The fitted waist and gentle gathers under the bust give a fitted shape which…

    • 100% viscose
    • Machine washable
    • Semi-fitted shape
    • Length finishes at mid calf
    • Side pockets
    • Short sleeves
    • Unlined
    • Concealed back zip

    Laura Ottoman Dress

    $150.00 $59.99

    We have updated our Primrose Ottoman Dress with long sleeves for chillier days, as the weather shouldn’t stop you looking chic. This fitted dress, crafted in thick ottoman fabric is super cosy and ultra-elegant too. Slimming darts and pops of colour at the waist create a flattering shape, while the…

    • Main 55% cotton 44% polyester 1% elastane, Lining 100% polyester
    • Machine washable
    • Fitted shape
    • Length finishes below knee
    • ¾ length sleeves
    • Medium weight ottoman jersey
    • Fully lined
    • Exposed back zip

    Shell Pink Primrose Printed Jersey Dress


    Party time or playtime? Whatever the occasion, this vintage-style jersey dress is a machine-washable winner. The bold striped top is contrasted with a fully-lined printed skirt with a pom trim at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

    • Garment washed for softness
    • Back popper placket opening
    • 100% cotton
    • Machine washable

    Sunshine Yellow Primrose Flowery Smocked Woven Dress


    Here's a cotton dress that loves a party. The bow detailing on the straps and appliqué toucan or floral print is 'aww'-inspiring. Stretchy smocking and a body lining make it super comfortable, while the matching knickers keep the outfit coordinated when crawling.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Primrose Heels

    $190.00 $133.00

    Some occasions are just better with statement shoes. Case in point: these elegant tie heels. The feminine detail is sophisticated and the soft suede is oh-so-comfortable. Show them off with a knee-length dress during evenings out.

    • Upper suede
    • Lining and sole leather
    • Heel height 9cm/3½"
    • Comes with its own fabric storage bag