Primrose

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    Laura Ottoman Dress

    $150.00 $60.00

    We have updated our Primrose Ottoman Dress with long sleeves for chillier days, as the weather shouldn’t stop you looking chic. This fitted dress, crafted in thick ottoman fabric is super cosy and ultra-elegant too. Slimming darts and pops of colour at the waist create a flattering shape, while the…

    • Main 55% cotton 44% polyester 1% elastane, Lining 100% polyester
    • Machine washable
    • Fitted shape
    • Length finishes below knee
    • ¾ length sleeves
    • Medium weight ottoman jersey
    • Fully lined
    • Exposed back zip

    Primrose Heels

    $190.00 $152.00

    Some occasions are just better with statement shoes. Case in point: these elegant tie heels. The feminine detail is sophisticated and the soft suede is oh-so-comfortable. Show them off with a knee-length dress during evenings out.

    • Upper suede
    • Lining and sole leather
    • Heel height 9cm/3½"
    • Comes with its own fabric storage bag

    Primrose Yellow Cosy Cardigan

    $38.00 $19.00

    This cardigan is made from a cashmere blend for the softest of cuddles with your baby. It handles spills with ease – just pop it in the machine. The pretty colours with contrast buttons are perfect for layering over dresses and the sweet stitched detailing make this a cardigan to treasure.

    • 41% cotton 32% viscose 22% polyamide 5% cashmere
    • Machine washable

    Primrose Ottoman Dress

    $130.00 $65.00

    How to look chic and feminine even when the temperature starts to drop? Try our fitted dress, crafted in thick ottoman fabric that is super cosy and ultra elegant too. Slimming darts and pops of colour on the hips create a flattering shape, while the below-the-knee fit makes this a versatile piece…

    • Outer 55% cotton 44% polyester 1% elastane, Lining 100% polyester
    • Machine washable
    • Fitted shape
    • Length finishes below knee
    • Sleeveless
    • Medium weight ottoman jersey
    • Fully lined
    • Exposed back zip

    Rosehip Primrose Ruth Midi Dress

    4
    Based on (17 Reviews)

    $170.00 $102.00

    What if there's a dress you could wear to work AND a cocktail party? One that's super flattering and has pockets. You're about to find out. We've crafted this design from satin-back crepe that feels as good as it looks. The fitted waist and gentle gathers under the bust give a fitted shape which…

    • 100% viscose
    • Machine washable
    • Semi-fitted shape
    • Length finishes at mid calf
    • Side pockets
    • Short sleeves
    • Unlined
    • Concealed back zip

    Primrose Yellow Flowers Embroidered Romper

    $42.00

    Beat sunshine at its own game with this bright romper. It comes in all-over flower or strawberry embroidery, upping the irresistible-to-cuddle factor. Crafted from supersoft double cloth cotton, this design also has gusset fastenings for easy changing. Adjustable cross-over straps mean little…

    • Popper opening at crotch
    • Adjustable straps to fit your child as they grow
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Primrose Yellow Pineapple Sequin-change T-shirt

    $38.00 $30.40

    Oh hey there, chameleon. This comfortable T-shirt is not all it first seems, with sequinned graphics on the chest that change colour (yes, really). Short sleeves and lightweight jersey cool things down on hot days. It's one in cha-million.

    • Double-sided sequins that can be swiped to change colour
    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Shell Pink Primrose Printed Jersey Dress

    $28.00

    Party time or playtime? Whatever the occasion, this vintage-style jersey dress is a machine-washable winner. The bold striped top is contrasted with a fully-lined printed skirt with a pom trim at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

    • Garment washed for softness
    • Back popper placket opening
    • 100% cotton
    • Machine washable

    Shell Pink Primrose Frilly Printed Romper

    $42.00

    Baby is going to love this fun romper. How do we know? Well, it comes in a lovely floral print with pom-braid trims. There's ruched fabric around the leg to keep everything in place and adjustable straps for a close fit even as your little one grows. The gusset poppers allow for swift changing. Just…

    • Popper opening at crotch
    • Adjustable straps to fit your child as they grow
    • 100% cotton
    • Machine washable

    Primrose Yellow Palmtrees Washed Canvas Pull-on Shorts

    $42.00 $21.00

    Splashing in streams is what these shorts are made for. Yet they're also easy to pull off when diving in headfirst is far too irresistible. The garment-dyed treatment on the solid colours means they will look fresh no matter how many times they take a dip in the washing machine.

    • BLU, GRN, NEU, RED, KHK, LBL: Pigment garment dyed (see aftercare guidelines page)
    • MBL, YEL, GST: embroidered
    • Above knee length
    • Elasticated waist with functional drawstring
    • Front and back pockets
    • 100% cotton
    • Machine washable

    Sunshine Yellow Primrose Flowery Smocked Woven Dress

    $42.00

    Here's a cotton dress that loves a party. The bow detailing on the straps and appliqué toucan or floral print is 'aww'-inspiring. Stretchy smocking and a body lining make it super comfortable, while the matching knickers keep the outfit coordinated when crawling.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    White/Primrose Yellow Summer Appliqué T-shirt

    $22.00

    Every day is a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the washing…

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton
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