strawberry

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

  • 100% cotton
  • Machine washable

Sequin Colour-change Dress

$48.00

4.6
(14 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Ecru Sweet Strawberries Jersey Skort

$34.00

4.8
(16 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

$26.00

5
(13 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Strawberry Split Pink Unicorns Cross-back Swimsuit

$22.00

3.6
(93 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Light Green/Ivory Strawberry Fun Detail Swimsuit

$30.00

4.1
(48 reviews)

Keep little ones cosy in our cotton-blend hooded jacket. This warm knit is just the thing for layering over T-shirts and leggings on chilly days. Large, wood-effect buttons make for easy dressing.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Poppy Pink Strawberry Fun Knitted Jacket

$55.00

( review)

Your wardrobe will never be lacking with this playful jumper. The wool-and-cotton mix makes it soft and easy to wear, while the delicate frills on the sleeve and neckline amp up the feminine style.

  • 50% wool 50% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at mid hip
  • Full length sleeves

Strawberry Milk Bernadette Sweater

$98.00

4.6
(41 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Sorbet Pink Daisy Cropped Leggings

$18.00 $12.60

4.3
(12 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Ivory Strawberry Spots Novelty Towelling Throw-on

$42.00 $33.60

4.6
(5 reviews)

Made from soft brushback fabric, these shorts are sporty with a fun twist. They're perfect for clambering around the adventure playground, and for lazy days in the garden. The appliqué design makes them a little bit special, but if your day takes a turn for the messy they can still be bunged in…

  • Elasticated waist with functional drawstring
  • Main 80% cotton 20% polyester
  • Rib 100% cotton
  • Machine washable

Strawberry Split Pink Stars Appliqué Jersey Shorts

$30.00 $12.00

5
(7 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ivory/Lake Blue Strawberries Appliqué Jersey Dress Set

$48.00 $28.80

3.7
(11 reviews)

…(finally) time for a summer play date at the park, turn to this nostalgic romper. It’s elasticated around the legs and has adjustable straps to grow as your little one does. A floral fruits pattern is topped off by ruffles on the sleeves. You bring the picnic blanket, we’ll bring the strawberries.

  • Adjustable straps to fit your child as they grow
  • Elasticated hem for added fullness and stretch
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Frilly Bubble Romper

$38.00 $15.20

4.8
(6 reviews)

Want to stand out on the playground? Our colorful jersey cotton T-shirts are pretty much guaranteed to bring out a smile, even if they do make hide and seek a little more difficult. Fun spots and stripes are finished with hearts, popsicles, neon fruit and happy animal friends.

  • 100% cotton
  • Machine washable

Strawberry Split Pink Dinosaur Sequin Colour-change Dress

$48.00 $33.60

4.6
(14 reviews)

This fruity flutter appliqué design is just right for summer fun, with bold stripes and sparkly sequins to make the most of the sunshine. Breathable cotton makes playtime comfortable, and the tie straps aren't just pretty – they're secure enough to withstand even the most active holiday…

  • 100% cotton
  • Machine washable

Ivory/Strawberry Split Pink Sequin Jersey Sundress

$45.00 $36.00

3.2
(5 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

$48.00 $33.60

3.7
(11 reviews)

Don't hit the beach without this lightweight dress. The loose fit is perfect for throwing on over a swimsuit when it's time to head to the ice-cream stand. With its elasticized frill neckline and pom-braid trim, it's dressed up enough for grabbing dinner with the grown-ups too.

  • Fully elasticated waist
  • Garment dyed for a vintage look (see aftercare guidelines page)
  • 100% cotton
  • Machine washable

Strawberry Split Pink Frill Detail Shorts

$30.00 $21.00

4.4
(5 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

$48.00 $24.00

4.3
(3 reviews)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Strawberry Split Pink Spots Heart Pocket Shorts

$34.00 $13.60

4.9
(10 reviews)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • 50% cotton 50% modal
  • Machine washable

Strawberry Split Pink Pretty Tank Top

$16.00 $9.60

4.5
(15 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

$48.00 $24.00

4.3
(3 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Strawberry Pink Daisies Pretty Woven Culottes

$42.00 $29.40

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

$30.00 $24.00

4.1
(48 reviews)

Our leather trainers feature suede, metallic and neon patches and a fun floral print. Sticky straps make them easy to pull on and off, while the contrast mesh lining adds a pop of colour – perfect for pairing with jeans or skirts. Now that's flower power.

  • Adjustable touch and close fastening
  • Textile and leather upper
  • Textile lining and insock
  • Man-made sole

Strawberry Split Pink Suede Sneakers

$66.00 $52.80

3
(2 reviews)

Everyone needs an easy-to-slip-on tunic. Pull this one on over your bikini for a trip to the beach, or over skinny jeans for relaxed weekend lunch dates. It's got pockets (always handy) and the ties are removable if you prefer an even more laid-back fit.

  • 50% cotton 50% modal
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • Two front pockets
  • Soft cotton jersey
  • Belt with retractable belt loops

Strawberry Sundae Adriana Tunic

$70.00 $35.00

3.9
(17 reviews)

Meet The Linen Shirt: your relaxed wardrobe staple in a lightweight linen for a breezy fit. Washed for extra softness, it features double patch pockets, a dipped back hem AND for the first time... a gold-foil printed option. Choose between a regular or longer length and then tuck into chinos for a…

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Unlined
  • Functional front placket

Strawberry Sundae The Linen Shirt

$80.00 $48.00

4.5
(61 reviews)

This dress is so sparkly it belongs at the end of a treasure hunt. With a skirt made from three tiers of gathered tulle—complete with a delicate ombré effect—it's great for twirling and jumping. Lined with soft cotton and with a zip-up back, it'll keep Mini explorers comfortable on the search…

  • 100% cotton
  • Machine washable

Strawberry Split Pink Pretty Ruffle Top

$30.00 $9.00

3
(2 reviews)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind (we can relate).

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Split Pink Floral Jersey Reversible Hat

$26.00 $20.80

4.7
(3 reviews)

Handstands, cartwheels, climbing trees... just a few of the things adventurers can do in this skirt with secret shorts underneath. Our soft cotton jersey design has an elasticated waistband with a drawstring for an adjustable fit, and two patch pockets to stash goodies away for later.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Strawberry Split Pink Spots Spotty Jersey Skort

$34.00 $23.80

5
(8 reviews)

Goodbye, kids' table. With three layers of ruffles and a dainty broderie panel, this top has no trouble fitting in with the grown-ups at parties. But hey, it's still fun—we've made it super swishy, so it'll stand out on the hopscotch court too.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Strawberry Split Pink/Ivory Towelling Beach Dress

$42.00 $33.60

4.8
(5 reviews)

Ever seen a sparkly dinosaur? You have now. The sequin-osaurus plays a starring role on one of our super shiny tops, but if Jurassic sparkle's not your thing, fly off with the shimmering hummingbird design. Beneath all this excitement lies a classic crew neck tee in supersoft cotton, perfect for…

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Pink T-Rex Sequin Appliqué T-shirt

$32.00 $12.80

3.3
(6 reviews)

This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Unicorn Unicorn Sequin T-shirt

$32.00 $22.40

5
(1 review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with spotty, stripy, printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Split Pink Floral Fun Leggings

$22.00 $11.00

4.5
(26 reviews)

Make every day magical with the pretty unicorns prancing around this cotton playsuit. Made from supersoft jersey, our enchanting design has an elasticated waist with a drawstring and buttons on the shoulder for easy dressing. Handy pockets on the front are ideal for your favourite fantastical…

  • Elasticated waistband with functional drawcord
  • 100% cotton
  • Machine washable

Strawberry Split Pink Unicorns Colourful Jersey Romper

$34.00 $20.40

4.1
(8 reviews)

What's that little creature on the floor? No it's not a mouse, it's the novelty animal face with 3D ears on our floral print sandals. The padded footbed on this leather design will keep tiny toes comfortable all day long. Time to scurry away to the climbing frame, garden playdate or beyond.

  • Padded leather insock
  • Adjustable touch and close fastening
  • Leather upper
  • Man-made sole
  • Synthetic lining

Strawberry Split Pink Leather Padded Sandals

$52.00 $36.40

4.5
(4 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Strawberry Split Pink Daisies Jersey Skort

$34.00 $27.20

4.8
(16 reviews)

Practising acrobatic moves? This playsuit is raring to come along. The frilly straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink…

  • Elasticated waist with functional drawcord
  • Smocked elasticated back bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Vintage Daisy Pretty Culotte Romper

$45.00 $36.00

5
(1 review)

Sprout the appliqué dog has his suitcase packed – have you? With sweet trims and dashing stripes, cuffed leg holes and an elasticated waist, these cotton play sets are perfect for warm-weather adventures. Best of all, the poppers make changing a breeze. Choose from Sprout the appliqué dog with…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Strawberry Sorbet Pink/Ivory Sunny Days Jersey Play Set

$45.00 $31.50

( review)

The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.

  • Elasticated waist with functional drawstring
  • Main 82% cotton 18% polyester
  • Waistband 77% cotton 21% polyester 2% elastane
  • Machine washable

Ivory/Strawberry Split Pink Towelling Sweatpants

$38.00 $19.00

5
(1 review)

…the biggest, juiciest strawberries for this bold striped dress. Made from a soft knit, our strap style is lightweight and breathable – perfect for lunch in the sun with the grown-ups. We’ve also added little 3D bobble seeds, making it look good enough to eat (without strawberry stains, thankfully).

  • 40% cotton 60% viscose
  • Machine washable

Happy Days Knitted Dress

$60.00 $48.00

4.3
(3 reviews)

They’re the strawberries and cream of Summer shorts. Where would we be without the Chino? We think we’ve found the golden ratio of cotton-to-elastane (so they fit JUST how you want them to). Now in an endless array of sorbet shades.

  • STP: 97% cotton 3% elastane
  • Other colours: 98% cotton 2% elastane
  • Machine washable
  • Fitted through waist and hip
  • Sits below natural waist
  • Front and back pockets
  • Cotton stretch fabric
  • Button fastening at centre front waist with zipped fly
  • Inside leg available in 4"/10cm, 6"/15cm or 9"/23cm

Chino Shorts

$64.50 $32.25

4.4
(81 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

$25.00 $20.00

3.7
(6 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

$25.00 $20.00

3.7
(6 reviews)

…(finally) time for a summer play date at the park, turn to this nostalgic romper. It’s elasticated around the legs and has adjustable straps to grow as your little one does. A floral fruits pattern is topped off by ruffles on the sleeves. You bring the picnic blanket, we’ll bring the strawberries.

  • Adjustable straps to fit your child as they grow
  • Elasticated hem for added fullness and stretch
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Frilly Bubble Romper

$38.00 $15.20

4.8
(6 reviews)
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