strawberry

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has pockets for…

  • 100% cotton
  • Machine washable

Sequin Colour-change Dress

$48.00

4.6
(14 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

$22.00

3.6
(93 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

$30.00

4.1
(48 reviews)

Sunlight and sequins = a perfect combination. This breezy top is decorated with twinkly stars or shimmering strawberries that shine brightly in the light. The machine-washable slub cotton means it's easy to make the sparkle last.

  • Sequin embellishment
  • 100% cotton
  • Machine washable

Parisian Pink Strawberries Sparkly Sequin T-shirt

$34.00

( review)

Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at back neck
  • Bodysuit is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
  • 100% cotton
  • Machine washable

Ivory Jam Red Strawberry Supersoft Collared Bodysuit

$22.00

( review)

We like to think of this sparkly jersey tee as a magic trick you can wear. Simply brush your hand over the sequins to reveal a new hue. The striped soft jersey is the perfect background for eating cherries or ice lollies.

  • Double sided sequins that can be swiped to change colour
  • Sequin logo
  • 100% cotton
  • Machine washable

Ivory/Festival Pink Strawberry Colour-change Sequin T-shirt

$34.00 $25.50

( review)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

  • GRN: 100% cotton
  • MUL & BLU: 55% linen 45% cotton
  • MUL & BLU: lining 100% cotton
  • Machine washable

Starboard Blue Strawberry Spot Vintage Dress

$60.00

( review)

Afternoons toddling in the park call for ice lollies and this breezy smock-detail top. Made from 100% cool cotton, the embroidered front features strawberries or flowers. A Peter Pan collar and frill sleeves are edged with delicate lace detailing, while poppers at the back allow for a quick escape…

  • Garment washed for softness
  • Popper fastening at back neck
  • 100% cotton
  • Machine washable

Embroidered Smock Top

$25.00

( review)

This skirt was made for swishing – and that's just what it'll do. Teamwork makes for the perfect fit, so a smock waistband pairs up with a functional drawcord. Where to wear it? Well, the full lining means it's comfortable enough for every event from family parties to supermarket trips.

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Parisian Pink/Strawberries Pretty Embroidered Skirt

$45.00

( review)

This cotton rich T-shirt is blooming with nature's delights. As well as colour-popping embroidery on the pocket, it's designed with turnback sleeves for a laid-back look. Choose from scrummy strawberries or dainty daisies and team with a cool pair of jeans.

  • Embroidered motif
  • Main 60% cotton 40% polyester
  • Machine washable

College Blue Strawberry Embroidered Pocket T-shirt

$30.00

( review)

What could be cuddlier than your baby in a supersoft cardigan? We've taken the cuteness factor even higher by adding sweet strawberries on the pockets or ducks that paddle all the way around this design. It's perfect for layering over jersey dresses on chilly days. And it's machine washable, so you…

  • 60% cotton 30% polyamide 10% merino wool
  • Machine washable

Fun Cardigan

$48.00

( review)

These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.

  • Embroidered motif
  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Fun Cropped Leggings

$18.00

( review)

Our pretty printed nightie is both lightweight and cosy. It’s knee-length, with plenty of room for movement. A frill around the collar and a lightly gathered front add dainty touches of detail to this classic design.

  • 56% modacrylic 44% cotton
  • Machine washable
  • Low flammability to BS5722 and 16CFR 1615/16

Ivory Strawberry Spot Printed Nightgown

$42.00

( review)

When it comes to berries, there's got to be cream. So here it is in the delicate, hand-crocheted trim on the contrasting cuffs, collar and hem of this knitted dress. A button placket to the back makes dressing as easy as (strawberry) pie.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Crochet Strawberry Dress

$52.00

( review)

The cleverest wizards have been working very hard on this swimsuit. To see their magic at work, move a hand across the design on the front and it'll change colour. Playful stripes and fun frills add to the fairy-tale fun.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Lavender/Ivory Strawberry Colour-change Sequin Swimsuit

$38.00

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up with fun designs in colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Fun Leggings

$22.00

( review)

What could be cuddlier than your baby in a supersoft cardigan? We've taken the cuteness factor even higher by adding sweet strawberries on the pockets or ducks that paddle all the way around this design. It's perfect for layering over jersey dresses on chilly days. And it's machine washable, so you…

  • 60% cotton 30% polyamide 10% merino wool
  • Machine washable

Fun Cardigan

$48.00

( review)

This fun 100% cotton poplin playsuit comes in a jolly floral print or a cute strawberry print. It has buttons down the front, an elastic waist with functional waist ties and patch pockets.

  • Centre front button opening
  • Functional drawstrings at sides
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Starboard Blue Strawberry Spot Printed Woven Playsuit

$42.00

( review)

Have the cosiest dreams ever in our long johns. The ribbed cuffs and slim fit – made of ribbed cotton jersey that’s really soft and stretchy – lock in warmth all night long. For extra levels of comfort, we’ve also given them a fully elasticated waist.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant

Ivory Strawberry Spot/Grey Twin Pack Long John Pajamas

$60.00

( review)

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué and print details mean there's no need for costume changes between the pool and the dinner table.

  • Main 81% cotton 19% polyester
  • Hood lining 100% cotton
  • Machine washable

Parasol Pink Strawberries Fun Towelling Beach Dress

$45.00

( review)

Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back popper placket opening
  • Pants on sizes up to and including 18-24m
  • Outer 52% cotton 48% modal
  • BLU: collar 52% modal 48% cotton
  • PNK: collar 100% cotton
  • Machine washable

Jersey Collared Dress

$34.00

( review)

Each day brings a new adventure and a chance to wear a pair of our cosy pants. The seven pairs, presented in a box, include delicate trims and bow details – one for every day of the week. Made from 100% cotton, they feel extra soft against the skin, and are perfect for teaming with one of our…

  • Packaged in a gift box
  • 100% cotton
  • Machine washable

Strawberry Spot 7 Pack Underwear

$45.00

( review)

Wriggle your little one's feet into a different pair of socks each day with this seven-pack of sweet designs. These cotton-rich pairs are soft on delicate skin and decorated with some of our favourite designs. The socks come in a special box too, making them a lovely present.

  • MUL: strawberry 70% cotton 29% polamide 1% elastane. Spot 79% cotton 20% polamide 1% elastane
  • Packaged in a gift box
  • Machine washable

7 Pack Sock Box

$30.00

( review)

Splash around and stay safe in the sun with this comfortable rash vest. We've crafted it from a super-stretchy material and given it a high neck and long sleeves to shield the skin from UV rays. And, of course, we couldn't resist finishing it with fun prints and lively colours.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Deep Sea Blue Strawberry Spot Long-sleeved Rash Guard

$30.00

( review)

When it comes to berries, there's got to be cream. So here it is in the delicate, hand-crocheted trim on the contrasting cuffs, collar and hem of this knitted dress. A button placket to the back makes dressing as easy as (strawberry) pie.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Crochet Strawberry Dress

$52.00

( review)

Your wardrobe will never be lacking with this playful jumper. The wool-and-cotton mix makes it soft and easy to wear, while the delicate frills on the sleeve and neckline amp up the feminine style.

  • 50% wool 50% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at mid hip
  • Full length sleeves

Strawberry Milk Bernadette Sweater

$98.00 $39.20

4.6
(41 reviews)

Add an extra layer of cosiness on chilly days with a 100% cotton vest. Pop one on underneath your school uniform or wear it to bed with your favourite pyjama bottoms. In fact, there's two in each pack so you can do both.

  • 100% cotton
  • Machine washable

Strawberry Spot 2 Pack Tanks

$26.00 $20.80

( review)

These whizzy cycling shorts are ready for the Tour de Park. Sitting just above the knee, they're made from a comfortable cotton and elastane mix. Of course, they're not just for cycling – they look great paired with T-shirts when relaxing at home.

  • Fully elasticated waist
  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Jersey Knee Shorts

$16.00

( review)

Turn any skirt into an all-action outfit with these lightweight jersey shorts. Pop them on underneath and you can climb, tumble and hang off the monkey bars all you want (or simply wear them on their own, of course). The short length means they won't spoil the look of your favourite party dress…

  • Fully elasticated waist
  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Jersey Shorts

$16.00

( review)

Meet The Linen Shirt: your relaxed wardrobe staple in a lightweight linen for a breezy fit. Washed for extra softness, it features double patch pockets, a dipped back hem AND for the first time... a gold-foil printed option. Choose between a regular or longer length and then tuck into chinos for a…

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Unlined
  • Functional front placket

Strawberry Sundae The Linen Shirt

$80.00 $48.00

4.5
(61 reviews)

We’re proud to introduce your new Sunday uniform, featuring (like all good, comfortable things) an elasticated waistband. They’re made from supersoft lightweight cotton and come with handy pockets and a herringbone tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Relaxed fit
  • Length finishes above ankle
  • Side pockets
  • Elasticated waist with a drawcord fastening

Strawberry Split, Cherry Suzie PJ Bottoms

$45.00

( review)

Afternoons toddling in the park call for ice lollies and this breezy smock-detail top. Made from 100% cool cotton, the embroidered front features strawberries or flowers. A Peter Pan collar and frill sleeves are edged with delicate lace detailing, while poppers at the back allow for a quick escape…

  • Garment washed for softness
  • Popper fastening at back neck
  • 100% cotton
  • Machine washable

Embroidered Smock Top

$25.00

( review)

Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at back neck
  • Bodysuit is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
  • 100% cotton
  • Machine washable

Supersoft Collared Bodysuit

$22.00

( review)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Strawberry Split Pink Spots Heart Pocket Shorts

$34.00 $27.20

4.9
(10 reviews)

Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back popper placket opening
  • Pants on sizes up to and including 18-24m
  • Outer 52% cotton 48% modal
  • BLU: collar 52% modal 48% cotton
  • PNK: collar 100% cotton
  • Machine washable

Jersey Collared Dress

$34.00

( review)

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Ruffle Bikini Bottoms

$18.00

( review)

Wriggle your little one's feet into a different pair of socks each day with this seven-pack of sweet designs. These cotton-rich pairs are soft on delicate skin and decorated with some of our favourite designs. The socks come in a special box too, making them a lovely present.

  • MUL: strawberry 70% cotton 29% polamide 1% elastane. Spot 79% cotton 20% polamide 1% elastane
  • Packaged in a gift box
  • Machine washable

Strawberries 7 Pack Sock Box

$30.00

( review)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Strawberry Pink Daisies Pretty Woven Culottes

$42.00 $25.20

( review)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind (we can relate).

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Split Pink Floral Jersey Reversible Hat

$26.00 $18.20

4.7
(3 reviews)

From building sandcastles on the beach to practising cannonballs in the pool, our cool and comfortable swim shorts are ready for adventure. They come in a choice of block colours or prints with contrasting bindings, perfect for teaming with a bikini or rash vest.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Swim Shorts

$16.00

( review)

Everyone needs an easy-to-slip-on tunic. Pull this one on over your bikini for a trip to the beach, or over skinny jeans for relaxed weekend lunch dates. It's got pockets (always handy) and the ties are removable if you prefer an even more laid-back fit.

  • 50% cotton 50% modal
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • Two front pockets
  • Soft cotton jersey
  • Belt with retractable belt loops

Strawberry Sundae Adriana Tunic

$70.00 $35.00

3.9
(17 reviews)

They’re the strawberries and cream of Summer shorts. Where would we be without the Chino? We think we’ve found the golden ratio of cotton-to-elastane (so they fit JUST how you want them to). Now in an endless array of sorbet shades.

  • STP: 97% cotton 3% elastane
  • Other colours: 98% cotton 2% elastane
  • Machine washable
  • Fitted through waist and hip
  • Sits below natural waist
  • Front and back pockets
  • Cotton stretch fabric
  • Button fastening at centre front waist with zipped fly
  • Inside leg available in 4"/10cm, 6"/15cm or 9"/23cm

Chino Shorts

$64.50 $32.25

4.4
(81 reviews)

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast binding and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.

  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Patterned Bikini Bottoms

$16.00

( review)

These leather flip-flops are shoe-cupboard wonders: pair them with anything from jeans to maxi dresses for a laid-back but polished look. The woven strap detailing has just the right amount of elegance and versatile colour options including metallic gold. Coordinated pedicure optional.

  • GLD: upper metallic leather
  • Other colours: upper leather
  • Footbed leather
  • Sole man-made

Strawberry Split Clementine Flip Flops

$75.00

( review)

Handstands, cartwheels, climbing trees... just a few of the things adventurers can do in this skirt with secret shorts underneath. Our soft cotton jersey design has an elasticated waistband with a drawstring for an adjustable fit, and two patch pockets to stash goodies away for later.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Strawberry Split Pink Spots Spotty Jersey Skort

$34.00 $23.80

5
(8 reviews)

Don't hit the beach without this lightweight dress. The loose fit is perfect for throwing on over a swimsuit when it's time to head to the ice-cream stand. With its elasticized frill neckline and pom-braid trim, it's dressed up enough for grabbing dinner with the grown-ups too.

  • Fully elasticated waist
  • Garment dyed for a vintage look (see aftercare guidelines page)
  • 100% cotton
  • Machine washable

Strawberry Split Pink Frill Detail Shorts

$30.00 $21.00

4.4
(5 reviews)

Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Front and back pockets
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Delphinium Purple Strawberry Pretty Pocket Cord Pants

$38.00 $30.40

( review)

Lazy Sunday mornings were made for these PJ shorts. The cotton is supersoft and lightweight, while the waistband is elasticated with a herringbone tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Comfortable fit through waist and hip
  • Length finishes at mid thigh
  • Side pockets
  • Elasticated waist with a drawcord fastening

Strawberry Split, Cherry Suzie PJ Shorts

$38.00

( review)

The race-back detailing on this bikini top stands out in a sea of swimwear. It's comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast binding adds an extra touch of colour. Mix and match it with the rest of our vibrant range.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Surf Bikini Top

$16.00

( review)

Ready to hit the beach? Those sandcastles won't build themselves. This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.

  • Adjustable straps to fit your child as they grow
  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Ruffle Bikini Top

$18.00

( review)
>