oxford

With its classic cut and pared-back style, this soft shirt is the perfect wardrobe building block. Discerning gents will appreciate the traditional Oxford weave that's been around since the 19th century, giving a unique texture and drapey finish. The colours and patterned options work equally well…

…shirts are tailored at the waist for a tapered fit, but still have plenty of room across the chest to make them comfortable for all-day wear. The Oxford weave on this one gives that iconic texture, and it's pre-washed for a soft, drapey feel. Take your pick from plain colours and patterned designs.

Our relaxed-fit top in soft, breezy cotton is beach-ready with a boho twist. We've added delicate panel detailing to the sleeves and a blouson shape for extra flare. What's more, the braided cord and tassels at the neck give you something to twirl while you wait for your mojito.

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

Run hook, line and sinker into sunny play dates (or dinners with the grown ups) with our cotton Oxford shorts. The elasticated waist makes dressing faff-free and embroidery adds a fun touch. The handy back pocket fastens with a popper, so it's perfect for storing shoreline treasures.

With its classic cut and pared-back style, this soft shirt is the perfect wardrobe building block. Discerning gents will appreciate the traditional Oxford weave that's been around since the 19th century, giving a unique texture and drapey finish. The colours and patterned options work equally well…

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

…classic cut and pared-back style, this button-down shirt is the perfect wardrobe building block. Discerning gents will appreciate the traditional Oxford weave that's been around since the 19th century, giving a unique texture and drapey finish. The textured dot or stripe work equally well with…

…are tailored at the waist for a flattering finish, but still have plenty of room across the chest to make them comfortable for all-day wear. The Oxford weave on this one gives that iconic texture, and it's pre-washed for a soft, drapey feel. Take your pick from plain colours and patterned designs.

…are tailored at the waist for a flattering finish, but still have plenty of room across the chest to make them comfortable for all-day wear. The Oxford weave on this one gives that iconic texture, and it's pre-washed for a soft, drapey feel. Take your pick from plain colours and patterned designs.

Looking smart is only okay when combined with feeling extremely comfy. That’s why we invented this sporty long-sleeved shirt. With sturdy yet soft marl cotton and bright stripes woven across the front, it’s a wear-all-day winner.

This embroidered Oxford-style shirt makes looking smart a doddle. The dinosaur design is made from 100% cotton for super-softness and is machine washable so it will survive (millions of) years.

This animal-tastic Oxford-style shirt makes looking smart a doddle. Choose from Sprout the dog or a creepy crawly surprise poking out of the chest pocket. They're both made from 100% cotton for super softness and have pops of neon for added brightness.

This checked Oxford shirt is perfect for a little prince. The laid-back grandad-style neckline makes it ideal for casual wear, or it can be dressed up with one of our party blazers if formal duty calls.