heart

The perfect everyday dress for exploring, visiting or just relaxing? It’s here. Made from soft jersey this design is stretchy and comfortable and has a total of three pockets for those can't-be-without-them essentials. Turn-back sleeves and a variety of prints mean it's full of fun, too. So, what’s…

  • 100% cotton
  • Machine washable

Elizabethan Blue Stripe/Hearts Fun Jersey Dress

$34.00

( review)

This hotchpotch dress combines the best of both worlds with a ribbed bodice and contrasting pattern skirt, all neatly gathered with a drawstring. Crafted from soft cotton, it also features two pockets – just the thing for stashing treasures.

  • 100% cotton
  • Machine washable

Starboard Blue Camo Hearts Hotchpotch Dress

$45.00

( review)

Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

  • Length finishes at mid thigh
  • Garment washed for softness
  • Fully lined
  • Shoulder button fastening
  • Side button placket fastening
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Pocket Cord Dress

$42.00

( review)

First things first. This A-line dress is made from supersoft slub cotton, so it's comfortable and relaxed. But more importantly, it's topped with either fluttery flowers or sparkly star-and-heart embroidery. Most importantly of all? It has marvellous fluted sleeves that are custom-made for…

  • 100% cotton
  • Machine washable

Indigo Jersey Hearts Flute-Sleeved Dress

$45.00 $36.00

( review)

All you need is love. Well, that and this sparkly T-shirt. Choose a favourite from these 100% slub-cotton designs with printed gold foil emoji faces and hearts or glittering sequins that change colour at a touch. They're just the thing for spreading joy around.

  • GRN: Double sided sequins that can be swiped to change colour
  • 100% cotton
  • Machine washable

Ivory/Jam Hearts Love T-shirt

$34.00

( review)

Get ready to jump headfirst into this enchanting top and and race towards all those adventures. Made from cotton, it's a supersoft piece that matches casual jeans or smart skirts. The ruffle detailing looks at its best when fluttering in the breeze.

  • Back button placket opening
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Parisian Pink Sweet Hearts Printed Ruffle Top

$42.00 $33.60

( review)

This embroidered long-sleeved top has us dizzy with excitement – although that might just be the irresistible urge to twirl its peplum hem. Soft and breathable it's made from sueded cotton and finished with a choice of playful rainbow-stitched designs. Slipping it on adds a tah-dahh-worthy twist to…

  • Embroidered motif
  • 100% cotton
  • Machine washable

Duke Blue Heart Embroidered Frilly Top

$30.00

( review)

Forget capes: mini superheroes will get much more done in this dungaree dress. Practical, versatile and comfortable, the piece comes with either embroidered hearts or rainbow pockets. Do up the four functional top buttons and adjustable straps before getting on with saving the day.

  • LDN: 98% cotton 2% polyester
  • LIL: 100% cotton
  • Machine washable

Delphinium Lilac Hearts Button-front Overall Dress

$48.00 $38.40

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with animal, floral and stripy printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

School Navy/Gold Glitter Heart Fun Leggings

$22.00

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up with fun designs in colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

Elizabethan Blue Stripe/Hearts Fun Leggings

$22.00

( review)

This playful dress is ready to stripe a pose. The heart patch pocket adds irresistible charm to the layered design, while the two-tiered skirt makes throwing shapes on the dance floor even more fun. The jersey fabric is perfect for everyday wear – so the multiple colour options will really come in…

  • 100% cotton
  • Machine washable

Stripy Jersey Dress

$38.00

( review)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • 98% cotton 2% elastane
  • Machine washable

Khaki Green Sweet Hearts Heart Pocket Shorts

$34.00

( review)

…– so we’ve added lots of it to this contrast-colour dress. The incredibly lightweight viscose is ideal for swishing through sunlit Sundays, while the drop frill hem makes it even drapier. A choice of intricate prints – hearts or stars – will have everyone ooh-ing and ahh-ing at family gatherings.

  • 100% viscose
  • Machine washable

Beam Red Sweet Hearts Frill Sleeve Printed Dress

$48.00

( review)

After a busy day's adventuring, these long johns are just the thing to slip into with a choice of rainbow, pup, bunny or pony on the top. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. You'll be the…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant

Jam Pink Hearts Cosy Long John Pajamas

$38.00

( review)

It might just be us but we think brighter is better. That’s why our heavier-weight leggings come in bold red and blue prints. In cosy new fabric, they’re super comfortable and wonderfully stretchy, so you can run, jump and reach for the sky.

  • 93% cotton 7% elastane
  • Machine washable

Beam Red Sweet Hearts Fun Cosy Leggings

$30.00

( review)

Ready to explore? Our dungarees in sturdy denim and cord with lurex embroidered hearts, stars and rainbows make them smart enough for lunch with the grown-ups afterwards – because adventuring is hungry work.

  • MDN: 68% cotton 30% polyester 2% elastane
  • PNK and GRN: outer 98% cotton 2% elastane
  • PNK and GRN: bodice lining 100% cotton
  • Machine washable

Long Overalls

$60.00 $42.00

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • New double sided fabric
  • 100% cotton
  • Machine washable

Fun Reversible T-shirt

$28.00

( review)

Stars, hearts and rainbows: the stuff dreams are made of. That's why we've added them to this soft, vintage-style denim shirt. But the attention to detail doesn't stop there – there's contrast piping at the back of the neck and functional, button-up pockets for stashing essentials.

  • Embroidery detail
  • 100% cotton
  • Machine washable

Embroidered Denim Shirt

$55.00 $33.00

( review)

Made from thick, soft fabric, our stripy dress will keep Minis cosy – even when it's a bit nippy outside. There are two heart-shaped pockets on the front (perfect for storing sweets), with a little glitter on the trim. Want more sparkle? Look closely at the cuffs. Thank you, we'll take a bow.

  • Main 77% cotton 23% polyester
  • Rib 70% cotton 27% polyester 2% elastane 1% metallised fibre
  • Neck rib 76% cotton 22% polyester 2% elastane
  • Machine washable

Velour Heart Pocket Tunic

$38.00 $22.80

( review)

Be action-ready with these lightweight jersey shorts. With the drawstring tie they are super comfortable to wear but look extra special with the colourful all-over embroidery. Wear to the picnic, park or party.

  • Elasticated waist with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 100% cotton
  • Machine washable

Grey Marl Apples/Hearts Embroidered Jersey Shorts

$30.00

( review)

This embroidered jersey skort will have legs covered wherever the day leads. Will there be trees to climb, genius hiding spaces to squeeze into or acrobatics to perform? Whatever happens, the soft and practical slub cotton jersey stands up to wear and tear. A rib elastic waist and functional…

  • Elasticated ribbed waist with functional drawstring
  • Waistband 97% cotton 3% elastane
  • Skirt 100% cotton
  • Shorts 100% cotton
  • Machine washable

Blue Marl Sparkly Hearts/Stars Embroidered Jersey Skort

$38.00

( review)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 79% cotton 21% polyester
  • Machine washable

Elizabethan Blue Stripe/Hearts Towelling Shorts

$26.00

( review)

Sensible? Boo. Fun? Yay! Sensible-fun? Boo-yay!? Okay, so that didn't work, but our cosy, brush-back cotton jumper certainly does. We've added a couple of special Mini Boden touches: faux-fur embroidered motifs and sparkly go-faster stripes. Ready to race to winter wonderland?

  • Appliqué logo
  • Main 82% cotton 18% polyester
  • Neck rib 76% cotton 22% polyester 2% elastane
  • Rib 66% cotton 30% polyester 2% elastane 2% metallised fibre
  • Faux fur 100% polyester
  • Machine washable

Tutu Pink Heart Fluffy Graphic Sweatshirt

$52.00 $26.00

( review)

The dictionary definition of 'jumpsuit' is: a one-stop outfit, easy to wear and even easier to put on. That translates to more time spent running, climbing and playing outside – and we'd call that a result. This jumpsuit has a double ruffle down the front, a colour-contrasting functional drawstring…

  • Fully functional drawstring adjusts to your child's waist
  • Concealed back zip
  • PRP: 100% cotton
  • GRN: 57% cotton 43% lyocell
  • Machine washable

Khaki Green Sweet Hearts Frilly Woven Jumpsuit

$60.00 $42.00

( review)

Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Lilac Pink Heart Appliqué Swimsuit

$30.00

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining polyester
  • Machine washable

Green/Ivory Coral Pink Hearts Cross-back Swimsuit

$22.00

( review)

Comfortable pants are a girl's best friend, so we made these from the softest cotton. This three-pack has a sporty feel, with a cool branded waistband that's elasticated for a perfect fit. A mix of playful prints means it's super fun, too.

  • Main 95% cotton 5% elastane, Waistband 69% polyamide 22% polyester 9% elastane
  • Machine washable

Sweet Heart 3 Pack Underwear

$34.00

( review)

Get back to basics with our base layer jersey crop tops. Adjustable straps mean they sit just right, while hidden elastic keeps them in place so they're perfect for wearing all day. Mix and match this twin pack with our coordinating shorts for action-packed summer days.

  • 95% cotton 5% elastane
  • Machine washable

Sweet Heart 3 Pack Crop Tops

$34.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

$48.00

( review)

When the weekend rolls around, it's time to jump into your favourite jeans. This super-comfortable pair of skinnies has added stretch for a perfect fit, so you'll be able to run, jump and cycle to your heart's content.

  • Indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband up to 12 years
  • Outer 98% cotton 2% elastane
  • Machine washable

Skinny Jeans

$42.00 $21.00

5
(3 reviews)

Fill up your sock drawer with this seven-pack of cotton-rich pairs. With a different design for each day of the week, your toes will be spoilt for choice. They come in a box, making them an ideal present.

  • MUL: Stripes 76% cotton, 20% polyamide, 2% polyester, 1% elastane. Metallic patterns 75% cotton, 24% polyamide, 1% elastane
  • STR: Grey stripe 61% cotton, 20% polyamide, 18% acrylic, 1% elastane. Bt Pink Hearts 74% cotton, 18% polyamide, 7% acrylic, 1% elastane. Other designs 77% cotton, 22% polyamide, 1% elastane
  • Packaged in a gift box
  • Machine washable

7 Pack Sock Box

$34.00

( review)

…of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their heart’s content.

  • MUL and RED: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 23% polyamide 2% elastane 1% polyester 1% metallised fibre
  • MLT: 70% cotton 28% polyamide 2% elastane
  • GRY: 75% cotton 20% polyamide 2% polyester 2% elastane 1% metallised yarn
  • GRN: 72% cotton 26% polyamide 2% elastane
  • NAV: 59% cotton 22% polyamide 9% polyester 5% acrylic 3% metallised fibre 2% elastane
  • PPK: 75% cotton 21% polyamide 2% elastane 1% polyester 1% metallic yarns
  • PNK: 77% cotton 21% polyamide 2% elastane
  • MET: 72% cotton 16% polyamide 7% polyester 3% metallised yarn 2% elastane
  • Machine washable

Patterned Tights

$16.00 $6.40

( review)

…of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their heart’s content.

  • MUL: main 64% cotton 24% polyamide 11% acrylic 1% elastane
  • BLU: main 74% cotton 24% polyamide 2% elastane
  • GRY: main 62% cotton 29% polyamide 7% acrylic 2% elastane
  • Machine washable

Patterned Tights

$16.00 $12.80

( review)

No need to shiver in your party dress – slip on this faux fur gilet when there's a chill in the air. It's luxuriously soft and huggably warm with a pretty print on the lining and a star or heart logo on the back. This fuzzy bodywarmer works just as well with casual T-shirts on a woodland walk.

  • Appliqué logo
  • Faux fur outer 100% polyester
  • Lining 100% cotton
  • Machine washable

Party Vest

$55.00 $27.50

( review)

Little adventurers can clamber and crawl to their heart's content thanks to the contrast knee patches of these jersey bottoms. Turn up the cuffs to reveal the colourful stripes or reverse the trousers for a whole new look. An elasticated waist makes changing simple

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Fully reversible, the care label has been hidden in a pocket
  • Outer 100% cotton
  • Reverse 100% cotton
  • Machine washable

Reversible Knee Patch Pants

$34.00 $20.40

( review)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Heart Pocket Shorts

$34.00 $23.80

4.9
(10 reviews)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

$48.00

( review)

We've taken the classic Breton, tweaked the fit to make it a bit easier and given it some added interest with flocking, glitter and embroidery. They all come in soft cotton fabric, but each option has something extra special about it.

  • 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Full length sleeves
  • Soft cotton jersey
  • Stepped hem, longer at the back

Embroidered Heart Make A Statement Breton

$50.00

( review)

We heart this supersoft cotton-jersey dress. Which might have something to do with the lovable all-over print – or perhaps it's the pockets? Then there's the wavy trim on the bodice and hem, as well as a full skirt that's perfect for swishing.

  • 100% cotton
  • Machine washable

Heart Print Jersey Dress

$42.00

( review)

There’s nothing quite like 100% cashmere for tiny ones – especially when it’s machine washable (because, obviously). The knitted heart or gold sparkle makes this piece ideal if you’re dressing baby for a special occasion, while the button closure and round neck mean it’s easy to layer over any…

  • OAT: 85% cashmere 11% polyester 4% metallised fibre
  • PNK: 100% cashmere
  • Machine washable

Provence Dusty Pink Hearts Cashmere Cardigan

$95.00

( review)

This flocked jumper wins all of the hearts. Washing-machine-friendly and woven from a soft cotton blend, its (top secret) ingredient is a dash of cashmere for a rather snug feel.

  • 100% cotton
  • Machine washable

College Blue/Ecru Hearts Flocked Heart Sweater

$64.00

( review)

This supersoft cardigan is ready to head outside. The cosy knit warms up playtime outfits and the buttoned front is easy to fasten ahead of the day's adventures. Bright details mean it'll be easy to spot whether dashing about or hiding in dens.

  • 41% cotton 32% viscose 22% polyamide 5% cashmere
  • Machine washable

Grey Marl Apples & Hearts Fun Cardigan

$55.00

( review)

These loose printed trousers are just waiting to be whooshed around at high speed. The elasticated waistband and drapey viscose fabric come together to create an ultra-comfortable finish that's ideal for running about. Contrasting heart or star prints mean they're as fun as they are functional.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Khaki Green Sweet Hearts Hotchpotch Pants

$45.00

( review)

…travelled far and wide to gather the softest yarn for this cashmere-blend dress. It has a nostalgic ruffle around the yoke and pointelle stitched heart details. We couldn't resist adding a sprinkle of sparkle, too – 'tis the season, after all. Long day out? With two buttons on the shoulder, it's…

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Frill Knitted Dress

$52.00 $31.20

( review)

…to layer up with this lovely cardigan: any excuse will do. Made from a soft cashmere blend, it's lightweight enough whatever the occasion. The delicate pointelle heart design and velvet trim inside the neck add extra-special touches. And perhaps the best bit? All this luxury is machine washable.

  • 95% cotton 5% cashmere
  • Machine washable

Lightweight Pointelle Cardigan

$34.00 $27.20

( review)

…travelled far and wide to gather the softest yarn for this cashmere-blend dress. It has a nostalgic ruffle around the yoke and pointelle stitched heart details. We couldn't resist adding a sprinkle of sparkle, too – 'tis the season, after all. Long day out? With two buttons on the shoulder, it's…

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Frill Knitted Dress

$52.00 $31.20

( review)

This supersoft jumper is all heart (and rainbow colours). It's put together using our softest cotton and has a hint of cashmere thrown in for good measure. Easy to look after, it's machine washable for a quick turnaround.

  • 95% cotton 5% cashmere
  • Machine washable

Grey Marl Heart Fun Heart Sweater

$55.00

( review)

Outings to the park on blustery days just got cosier with our marl swing-shape cardigan. The mock-wood buttons seal in the warmth for toasty walks. Both options have pointelle heart-shaped stitches for an extra-special touch.

  • 100% acrylic
  • Machine washable

Cosy Cardigan

$48.00

( review)

Colour-changing. Sequin. Cardigan. Yep, you heard that right. We took a few of our favourite things (hearts, sparkles, popping colours), and lined them across the top of this soft cotton cardigan. A ribbed collar and cuffs ensure it's nice and cosy, so all that's left to decide is which colours to…

  • 100% cotton
  • Machine washable

School Navy Hearts Colour-change Sequin Cardigan

$55.00 $38.50

( review)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Heart Pocket Shorts

$34.00

4.9
(10 reviews)

What's more fun than a playdate? A playdate in a chunky cord playsuit with appliqué pockets, that's what. Poppers at the gusset mean it's easy to slip on, while the full printed lining guarantee all-day cosiness. Strap buttons on the shoulders are designed to grow with baby (and baby’s social…

  • Garment washed for softness
  • Functional shoulder buttons
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • Front pockets
  • Outer 100% cotton
  • Lining 80% cotton 20% polyester
  • Machine washable

Heart Pocket Overalls

$48.00 $38.40

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • New double sided fabric
  • 100% cotton
  • Machine washable

Fun Reversible T-shirt

$28.00

( review)

…to layer up with this lovely cardigan: any excuse will do. Made from a soft cashmere blend, it's lightweight enough whatever the occasion. The delicate pointelle heart design and velvet trim inside the neck add extra-special touches. And perhaps the best bit? All this luxury is machine washable.

  • 95% cotton 5% cashmere
  • Machine washable

Lightweight Pointelle Cardigan

$34.00 $27.20

( review)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

$45.00 $18.00

( review)
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