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Seaside

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Seaside Appliqué T-shirt

$25.00

    Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Seaside Appliqué T-shirt

    $25.00

      Bucket and spade? Check. Swim hat for baby? Check. With UPF 50 and a longer part at the back to protect delicate necks from harmful rays, you and your baby can enjoy all kinds of seaside adventures.

      • Fabric provides sun protection UPF 50+
      • Provides sun protection
      • 80% polyamide 20% elastane
      • Machine washable

      Animal Swim Hat

      $16.00

        5
        (3 reviews)

        Bucket and spade? Check. Swim hat for baby? Check. With UPF 50 and a longer part at the back to protect delicate necks from harmful rays, you and your baby can enjoy all kinds of seaside adventures.

        • Fabric provides sun protection UPF 50+
        • Provides sun protection
        • 80% polyamide 20% elastane
        • Machine washable

        Animal Swim Hat

        $16.00

          5
          (3 reviews)

          Sporty type? This long-sleeved Rash Vest provides full coverage for all seaside activities – and dries quickly after you've taken the plunge. Rather conveniently (but not coincidentally), it coordinates with our mix-and-match swimwear collection.

          • 80% polyamide 20% elastane
          • Machine washable
          • Fitted shape
          • Length finishes at low hip
          • Full length sleeves
          • Fabric provides UVA and UVB protection from the sun
          • Only covered areas are protected
          • The protection offered by this item may be reduced with use or if stretched or wet

          Rash Guard

          $60.00

            5
            (4 reviews)

            Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40+ material to keep your little one’s skin safe, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

            • ¾ length sleeves
            • 80% polyamide 20% elastane
            • Machine washable
            • Provides sun protection
            • Conforms to EN13758-2 UPF 40+

            Baby Rash Guard

            $25.00

              5
              (5 reviews)

              Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 50+ material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

              • 80% polyamide 20% elastane
              • Machine washable
              • Provides sun protection, conforms to EN 13758-2 UPF 40+

              Sea Creature Rash Guard

              $25.00

                5
                (2 reviews)

                Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 50+ material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

                • 80% polyamide 20% elastane
                • Machine washable
                • Provides sun protection, conforms to EN 13758-2 UPF 40+

                Sea Creature Rash Guard

                $25.00

                  5
                  (2 reviews)

                  Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

                  • Main 84% cotton 16% polyester
                  • Hood lining 100% cotton
                  • Machine washable

                  Towelling Throw-on

                  $42.00

                    4.5
                    (13 reviews)

                    When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep things extra-cosy.

                    • 100% cotton
                    • Machine washable

                    Towelling Poncho

                    $38.00

                      5
                      (1 review)

                      Get lost in the Amazon or explore the British seaside with our embellished T-shirt. This lightweight top features colourful appliquéd and embroidered creatures. And it’s fully machine washable, just in case rolling on the forest floor – or spilling ice cream – is on the agenda.

                      • Appliqué and embroidery logo
                      • 100% cotton
                      • Machine washable

                      Aquatic Pals Appliqué T-shirt

                      $30.00

                        4.8
                        (5 reviews)

                        Our novelty tees may be fun and easy to wear, but they'll get friends and siblings squealing – simply lift the flaps to reveal underwater surprises. Featuring seaside stripes and a soft cotton finish, they're a real treat (with added trick).

                        • Appliqué and embroidery logo
                        • 100% cotton
                        • Machine washable

                        Novelty Summer T-shirt

                        $34.00

                          In vibrant seaside colours, this tiered dress is perfect for hunting seashells. The bobble trim adds a playful touch while intricate floral embroidery decorates the chest and pockets – store all those beach finds here. An elasticated back and adjustable straps mean it stays comfortable however long…

                          • 100% cotton
                          • Machine washable

                          Tiered Embroidered Dress

                          $60.00

                            2
                            (1 review)

                            Seaside escapades needn't end at the beach. We've taken inspiration from our favourite holiday adventures and printed them onto this supersoft jersey dress. There's a patch pocket to store shells in and a fun pom-braid trim. The comfortable dropped waist allows plenty of movement while exploring…

                            • 100% cotton
                            • Machine washable

                            Drop-waist Jersey Dress

                            $38.00

                              …white embroidery, this lightweight playsuit is perfect for exploring craggy shores and sandy beaches. A lining, gathered waist and tassled tie keep it comfortable for seaside play. And the intricate floral detailing is special enough for a celebratory family feast on the terrace at the taverna.

                              • Elasticated waistband with functional drawstring
                              • Embroidery detail
                              • Concealed back zip
                              • Main 100% cotton
                              • Lining 100% cotton
                              • Machine washable

                              Embroidered Woven Romper

                              $55.00

                                No trip to the beach is complete without flip-flops, and this pair in nautical blue has a polka-dot design to match our other seaside essentials. The plastic strap keeps them in place until the urge to have sandy toes takes over, revealing a pretty mermaid print when they're slipped off.

                                • Synthetic upper, insock and sole

                                Printed Flip-flops

                                $16.00

                                  5
                                  (2 reviews)

                                  Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

                                  • Elasticated waist with functional drawstring
                                  • 82% cotton 18% elastane
                                  • Machine washable

                                  Adventure Towelling Shorts

                                  $26.00

                                    5
                                    (11 reviews)

                                    Essential ingredients for a seaside adventure: bucket and spade, treasure map, and our rainbow-bright shorts. In sturdy cotton, they have a stretchy waistband for maximum comfort, minimum faff. The fun frill hem will make them a firm favourite among little shoreline explorers, while the roomy…

                                    • Fully elasticated waist
                                    • Garment dyed for a vintage look (see aftercare guidelines page)
                                    • 100% cotton
                                    • Machine washable

                                    Frill Detail Shorts

                                    $30.00

                                      4.3
                                      (4 reviews)

                                      Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40+ material to keep your little one’s skin safe, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

                                      • ¾ length sleeves
                                      • 80% polyamide 20% elastane
                                      • Machine washable
                                      • Provides sun protection
                                      • Conforms to EN13758-2 UPF 40+

                                      Baby Rash Guard

                                      $25.00

                                        5
                                        (5 reviews)

                                        When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep you extra-cosy.

                                        • 100% cotton
                                        • Machine washable

                                        Towelling Poncho

                                        $38.00

                                          5
                                          (10 reviews)

                                          This easy-to-wear jersey dress will shoot straight to the top of your holiday packing list. The top half is a relaxed T-shirt style with rolled sleeves and a tie at the waist for a feminine shape. And the wrap skirt is fixed in place for those breezy seaside days.

                                          • 95% cotton 5% elastane
                                          • Machine washable
                                          • Semi-fitted shape
                                          • Length finishes at mid calf
                                          • Side pockets
                                          • Short sleeves
                                          • Soft jersey with stretch
                                          • Unlined
                                          • Belt with retractable belt loops
                                          • Elasticated waist

                                          Hallie Jersey Dress

                                          $90.00

                                            4.1
                                            (29 reviews)

                                            These versatile sandals were made for seaside escapes. The three-layered scalloped straps across the toes are just like beach waves rolling over your feet. Choose from a range of richly coloured leathers with round metallic buckles at the ankles, each with a leather stacked mid heel - comfortable…

                                            • Upper, lining and sole leather
                                            • Heel height 8cm/3¼"
                                            • Buckle fastening
                                            • Comes with its own fabric storage bag

                                            Ruth Heels

                                            $170.00

                                              4.5
                                              (2 reviews)

                                              Meet our refined tailored shorts – perfect for garden parties and seaside strolls. Power-stretch elastane in cotton keeps them feeling comfortable and holding their shape wear after wear. The pocket details on the back and the smooth fitted waistband create a flattering shape, while those WOW prints…

                                              • 97% cotton 3% elastane
                                              • Machine washable
                                              • Sits below natural waist
                                              • Fitted through waist and hip with a straight leg
                                              • Side pockets
                                              • Hook and bar fastening at centre front waist with zip fly
                                              • Inside leg available in 3"/7.5cm, 4"/10cm, 6"/15cm or 9"/23cm

                                              Richmond Shorts

                                              $65.00

                                                4
                                                (45 reviews)

                                                We've added some extra seaside magic to our sturdy canvas beach bag, with sparkling sequins and fun Breton stripes. Inside, there's plenty of room for all your holiday essentials as well as a large zipped pocket. The webbing strap makes it easy to carry while you find the best spot to catch those…

                                                • Outer 100% jute
                                                • Lining 100% cotton
                                                • Handles 100% cotton
                                                • Sponge clean only
                                                • 61cm/24" wide at opening x 35cm/13¾" high x 18cm/7" deep, total handle length 68cm/26¾"
                                                • Concealed magnetic clasp at opening

                                                Milos Beach Bag

                                                $75.00

                                                  4
                                                  (1 review)

                                                  These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

                                                  • Knee length
                                                  • Ribbed waistband with functional drawstring
                                                  • Side seam pockets
                                                  • Back patch pockets
                                                  • 100% cotton
                                                  • Machine washable

                                                  Rib Waist Shorts

                                                  $38.00

                                                    4
                                                    (7 reviews)

                                                    These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

                                                    • Embroidered motif on STR
                                                    • Above knee length
                                                    • Elasticated waist with functional drawstring
                                                    • Side seam pockets
                                                    • Back patch pockets
                                                    • 100% cotton
                                                    • Machine washable

                                                    Rib Waist Shorts

                                                    $42.00

                                                      2.7
                                                      (3 reviews)

                                                      Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

                                                      • Fabric provides sun protection UPF 50+
                                                      • Main 100% polyester
                                                      • Lining 100% polyester
                                                      • Machine washable

                                                      Surf Shorts

                                                      $30.00

                                                        4.9
                                                        (7 reviews)

                                                        …sun finally comes out, reach for this breezy A-line dress with its bright floral print. The loose fit makes it easy to put on over a swimsuit at the seaside. A full lining gives it a smart finish – perfect for heading straight from building sandcastles to sipping fruit juice at the beach café.

                                                        • 100% cotton
                                                        • Machine washable

                                                        Surf Floral Sun Dress

                                                        $42.00

                                                          Beside the seaside? These shorts are perfect for scrambling over the dunes – and pretty enough for dinner too. We've added tassels to the waistband and embroidery on the pockets to make them extra special. Our light crinkly fabric is cool and comfortable even when it's toasty outside.

                                                          • Fully lined
                                                          • Elasticated waist with functional drawstring
                                                          • 100% cotton
                                                          • Machine washable

                                                          Embroidered Woven Shorts

                                                          $45.00

                                                            Day at the seaside? The light fabric is perfect for popping over a swimming costume before hitting the ice-cream parlour. Brightly coloured embroidery featuring a flock of tropical birds and a pom-braid trim will look right at home on the pier, too.

                                                            • 100% cotton
                                                            • Machine washable

                                                            Pretty Embroidered Kaftan

                                                            $38.00

                                                              Our Breton tops do love to be beside the seaside. Boat necks and nautical stripes get a pop of colour with neon embroidery. Mermaids and whales swim on the stripes, while a mischievous dog looks like he’s about to run away with the circus.

                                                              • Appliqué logo
                                                              • 99% cotton 1% polyester
                                                              • Machine washable

                                                              Jolly Fun Breton

                                                              $30.00

                                                                5
                                                                (4 reviews)

                                                                Hooray for Breton stripes. This classic design is a timeless favourite, and now we've given it a colourful twist. Go for rainbow stripes or sunny spots to brighten up misty days at the seaside. Supersoft cotton jersey is yet another reason to rejoice.

                                                                • 100% cotton
                                                                • Machine washable

                                                                Fun Breton T-shirt

                                                                $26.00

                                                                  5
                                                                  (1 review)

                                                                  Beside the seaside? Strolling along the promenade? Add some sunny magic with this happiest of beach bags. Sandy-coloured straw and multicoloured pompoms and tassels make it stand out, even at the fairground. Our signature striped lining hides a handy zip pocket to keep your loose change safe on the…

                                                                  • Sponge clean only
                                                                  • Outer 100% straw
                                                                  • Lining 100% cotton
                                                                  • Handles 100% paper
                                                                  • Trims 100% raffia and 100% polyester
                                                                  • 50cm/19¾" wide at opening x 30cm/11¾" high x 20cm/7¾" deep at base, 50cm/19¾" total handle length

                                                                  Pompom Beach Bag

                                                                  $98.00

                                                                    What’s it going to be – seaside or circus? This swooshy jersey dress features a dancing show horse or chip-stealing seabirds on big-top blue or green stripes. With three-quarter-length sleeves and an A-line style, it's perfect for layering with leggings and a cardi on breezy days.

                                                                    • 100% cotton
                                                                    • Machine washable

                                                                    Appliqué Jersey Dress

                                                                    $45.00 $27.00

                                                                      4.8
                                                                      (5 reviews)

                                                                      Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

                                                                      • Elasticated waist with functional drawstring
                                                                      • 82% cotton 18% elastane
                                                                      • Machine washable

                                                                      Adventure Towelling Shorts

                                                                      $26.00 $18.20

                                                                        5
                                                                        (11 reviews)

                                                                        Meet our refined tailored shorts – perfect for garden parties and seaside strolls. Power-stretch elastane in cotton keeps them feeling comfortable and holding their shape wear after wear. The pocket details on the back and the smooth fitted waistband create a flattering shape, while those WOW prints…

                                                                        • 97% cotton 3% elastane
                                                                        • Machine washable
                                                                        • Sits below natural waist
                                                                        • Fitted through waist and hip with a straight leg
                                                                        • Side pockets
                                                                        • Hook and bar fastening at centre front waist with zip fly
                                                                        • Inside leg available in 3"/7.5cm, 4"/10cm, 6"/15cm or 9"/23cm

                                                                        Richmond Shorts

                                                                        $65.00 $32.50

                                                                          4
                                                                          (45 reviews)

                                                                          A day at the seaside? That calls for a Breton with a twist. Our colourful striped dress with contrast pockets has buttons at the shoulders and works perfectly over leggings. With long sleeves and soft brushed jersey on the inside, it's super snuggly when the cold sea breeze blows.

                                                                          • Length finishes above knee
                                                                          • Reverse of fabric has been brushed for extra softness
                                                                          • Shoulder button fastening
                                                                          • 86% cotton 14% polyester
                                                                          • Machine washable

                                                                          Fun Breton Dress

                                                                          $38.00 $26.60

                                                                            5
                                                                            (1 review)

                                                                            A day at the seaside? That calls for a Breton with a twist. Our colourful striped dress with contrast pockets has buttons at the shoulders and works perfectly over leggings. With long sleeves and soft brushed jersey on the inside, it's super snuggly when the cold sea breeze blows.

                                                                            • Length finishes above knee
                                                                            • Reverse of fabric has been brushed for extra softness
                                                                            • Shoulder button fastening
                                                                            • 86% cotton 14% polyester
                                                                            • Machine washable

                                                                            Fun Breton Dress

                                                                            $38.00 $26.60

                                                                              5
                                                                              (1 review)
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