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Purple

Roly-polies, star jumps and climbing frames are all in a day's work for our action-ready cropped sweatpants. The loopback fabric is stretchy and soft, and the relaxed fit leaves plenty of room for leap-frogging. We've added colourful stripes and a contrast, stretchy waistband to brighten up…

  • Ribbed waistband with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 97% cotton 3% elastane
  • Machine washable

Melon Crush Orange/Purple Cropped Sweatpants

$30.00

    Get carried away with the bright prints of this colourful top. In lightweight cotton jersey, it's supersoft to the touch with a flowing fit. We've added a dainty bobble trim and a crocheted neckline to outshine the flowers at garden playdates.

    • Crochet neckline
    • Keyhole and button fastening at back neck
    • Main 57% cotton 43% modal
    • Trim 100% cotton
    • Machine washable

    Cypher Purple Lotus Flower Printed Jersey Tank

    $42.00

      3
      (2 reviews)

      Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

      • Fabric provides sun protection UPF 50+
      • 80% polyamide 20% elastane
      • Machine washable

      Lavender Purple/Ivory Whale Sea Explorer Surf Suit

      $45.00

        3.7
        (14 reviews)

        Throw on our pretty cardigan to give your outfit the perfect finishing touch. Its shorter length pairs marvellously with dresses of all descriptions. Easy-peasy buttons mean you can slip it on for cold mornings and shrug it off when the sun starts to shine.

        • 95% cotton 5% cashmere
        • Machine washable

        Lavender Purple Pretty Cardigan

        $34.00

          4.8
          (13 reviews)

          Get creative with our super-stretchy cotton leggings. They're perfect for mixing and matching with anything and everything. Sparkly top? Snuggly jumper? How about a magician’s hat and superhero cape? No problem. These leggings are your do-anything essential, so let your imagination run wild.

          • 92% cotton 8% elastane
          • Machine washable

          Lavender Purple Plain Leggings

          $18.00

            5
            (1 review)

            Essential ingredients for a seaside adventure: bucket and spade, treasure map, and our rainbow-bright shorts. In sturdy cotton, they have a stretchy waistband for maximum comfort, minimum faff. The fun frill hem will make them a firm favourite among little shoreline explorers, while the roomy…

            • Fully elasticated waist
            • Garment dyed for a vintage look (see aftercare guidelines page)
            • 100% cotton
            • Machine washable

            Cypher Purple Frill Detail Shorts

            $30.00

              4.3
              (4 reviews)

              Make the most of playtime in the sun with our airy woven top. We've made the crinkly fabric even prettier with delicate floral embroidery. The adjustable straps and fully elasticated chest mean it's always comfortable, no matter whether forward rolls or monkey bars are on the agenda. Layer over…

              • Adjustable straps
              • Smocked elasticated back bodice
              • Outer 100% cotton
              • Lining 100% cotton
              • Machine washable

              Cypher Purple Floaty Strappy Top

              $30.00

                3.5
                (4 reviews)

                Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

                • 100% cotton
                • Machine washable

                Cypher Purple Lotus Flowers Double-layered Woven Dress

                $60.00

                  5
                  (1 review)

                  Relaxed fit? Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream…

                  • Elasticated waist with functional drawstring
                  • 100% viscose
                  • Machine washable

                  Cypher Purple Lotus Flower Pretty Woven Culottes

                  $42.00

                    We think every day can be special. That’s why we made this T-shirt – the pretty lace makes it feel like a treat. And versatile colours mean you can wear it with anything. How about pairing with a skirt for a party, or under dungarees when the great outdoors calls?

                    • 52% cotton 48% polyester
                    • Machine washable

                    Dark Wisteria Purple Supersoft Pointelle T-shirt

                    $18.00

                      4.9
                      (14 reviews)

                      Our vibrant appliqué animals leap off these supersoft T-shirts. A lively mix of textures brings these colourful cotton essentials to life, including pompoms, flutters and sparkly gold feet. Just make sure the brightly-spotted beasties don't scamper away...

                      • Appliqué and embroidery logo
                      • 100% cotton
                      • Machine washable

                      Cypher Purple Crocodile Fluttery Animal T-shirt

                      $30.00

                        4.7
                        (3 reviews)

                        What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

                        • Elasticated waist with functional drawstring
                        • Main 100% cotton
                        • Lining 100% cotton
                        • Machine washable

                        Cypher Purple Strawberries Novelty Pocket Skirt

                        $45.00

                          5
                          (1 review)

                          Every mermaid worth her tail knows that frills are an under-the-sea essential. We've popped some on the top and bottoms of this cute flower print bikini set. The ruched chest keeps the top in place, perfect for showing off underwater acrobatics.

                          • Fabric provides sun protection UPF 50+
                          • Body outer 80% polyamide 20% elastane
                          • Body lining 100% polyester
                          • Pant outer 80% polyamide 20% elastane, Pant lining 100% polyester
                          • Machine washable

                          Cypher Purple Lotus Flower Vintage Bikini Set

                          $34.00

                            3.7
                            (3 reviews)

                            Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

                            • Body 84% cotton 16% polyester
                            • Hood lining 100% cotton
                            • Machine washable

                            Lavender Purple/Ivory Whale Appliqué Towelling Beach Dress

                            $45.00

                              4.5
                              (6 reviews)

                              When the sun's shining, you need a T-shirt to match – this colourful appliqué design with bold hotchpotch stripes is just the thing. Choose between a polka-dotted cloud at the end of the rainbow or a fun fluttering flower, both in soft cotton with short sleeves and comfortable crew necks.

                              • Appliqué logo
                              • 100% cotton
                              • Machine washable

                              Lavender Purple/Ecru Rainbow Hotchpotch Appliqué T-shirt

                              $30.00 $21.00

                                5
                                (4 reviews)

                                Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

                                • Fabric provides sun protection UPF 50+
                                • Body outer 80% polyamide 20% elastane
                                • Body lining 100% polyester
                                • Machine washable

                                Lavender Purple/Ivory Whale Fun Detail Swimsuit

                                $30.00

                                  4.2
                                  (44 reviews)

                                  Nautical adventurers will look the part in our fun pirate-themed T-shirt. Crafted from 100% cotton and featuring short sleeves, it's sure to keep young explorers cool on their search for hidden treasure. With fluorescent detailing, they’ll easily see their way – and you'll see them!

                                  • Appliqué logo
                                  • 100% cotton
                                  • Machine washable

                                  Mystic Purple Skull Pirate Appliqué T-shirt

                                  $30.00 $15.00

                                    5
                                    (2 reviews)

                                    Be a sparkling star for the day in these fun Chelsea boots. These soft suede designs will add a little magic to every step with their glittery elastic sides – check out the star-shaped design. The easy pull-on style means there's more time to shine in the playground.

                                    • Leather upper, lining and insock
                                    • Man-made sole

                                    Misty Purple Chelsea Boots

                                    $85.00 $59.50

                                      4.5
                                      (4 reviews)

                                      They're part leggings, part corduroy and 100% versatile. The cord fabric means they're tough enough for exploring, while the stretchy elasticated waist makes them champions at comfort. With handy patch pockets, they could pass for smart trousers at grown-up occasions.

                                      • 98% cotton 2% elastane
                                      • Machine washable

                                      Dark Wisteria Purple Cord Leggings

                                      $34.00 $23.80

                                        4.1
                                        (37 reviews)

                                        You'll be ready to run around until you drop with these cotton-cord jeans. We've washed them for added softness (yay) and added a hidden adjustable waistband to keep you comfortable. Dress them up with a polo shirt and blazer, or keep things casual with a printed tee.

                                        • Slim fit
                                        • Inside adjustable waistband up to 12 years
                                        • Slide waist fastening with mock button up to 10 years
                                        • Five pocket jeans styling
                                        • 100% cotton
                                        • Machine washable

                                        Purple Dusk Slim Cord Jeans

                                        $42.00 $33.60

                                          5
                                          (8 reviews)
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