Primrose

Some occasions are just better with statement shoes. Case in point: these elegant tie heels. The feminine detail is sophisticated and the soft suede is oh-so-comfortable. Show them off with a knee-length dress during evenings out.

  • Upper suede
  • Lining and sole leather
  • Heel height 9cm/3½"
  • Comes with its own fabric storage bag

Primrose Heels

$190.00 $152.00

( review)

How to look chic and feminine even when the temperature starts to drop? Try our fitted dress, crafted in thick ottoman fabric that is super cosy and ultra elegant too. Slimming darts and pops of colour on the hips create a flattering shape, while the below-the-knee fit makes this a versatile piece…

  • Outer 55% cotton 44% polyester 1% elastane, Lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • Sleeveless
  • Medium weight ottoman jersey
  • Fully lined
  • Exposed back zip

Primrose Ottoman Dress

$130.00 $78.00

( review)

We have updated our Primrose Ottoman Dress with long sleeves for chillier days, as the weather shouldn’t stop you looking chic. This fitted dress, crafted in thick ottoman fabric is super cosy and ultra-elegant too. Slimming darts and pops of colour at the waist create a flattering shape, while the…

  • Main 55% cotton 44% polyester 1% elastane, Lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • ¾ length sleeves
  • Medium weight ottoman jersey
  • Fully lined
  • Exposed back zip

Laura Ottoman Dress

$150.00 $60.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ecru/Primrose Yellow Rainbow Supersoft Jersey Play Set

$48.00 $38.40

( review)

What if there's a dress you could wear to work AND a cocktail party? One that's super flattering and has pockets. You're about to find out. We've crafted this design from satin-back crepe that feels as good as it looks. The fitted waist and gentle gathers under the bust give a fitted shape which…

  • 100% viscose
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Side pockets
  • Short sleeves
  • Unlined
  • Concealed back zip

Ivory Primrose Ruth Midi Dress

$170.00 $119.00

4
(17 reviews)

Yes, you can nail elegance in five seconds flat. We've designed this dress for speedy sophistication – with a fitted waist, full skirt and sharp pleats. The bold print and textured fabric make this feminine piece a little bolder, and we've snuck in some pockets to keep your smaller essentials to…

  • Outer 98% cotton 2% elastane, Lining 98% cotton 2% elastane
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes just above knee
  • Two front pockets
  • Short sleeves
  • Concealed back zip

Ivory Primrose Sierra Textured Dress

$150.00 $90.00

3.8
(32 reviews)

Nail sophisticated style with this below-the-knee skirt. The heavy, textured cotton means it doesn’t wrinkle easily and those bold prints make it perfect for everything from work to weddings. Can't get enough? There's a matching dress too.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Sits at natural waist
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Ivory, Primrose Large Martha Skirt

$110.00 $44.00

4.8
(26 reviews)

Inject a dose of sophistication into your wardrobe with this playful top in a decadent silk-blend fabric. Ruffles on the neckline and pretty cap sleeves make it the perfect choice both for the office and after-work drinks—leave the self-tie collar loose as you head over to the bar.

  • 61% viscose 39% silk
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Short sleeves
  • Tie detail with keyhole at centre front neckline

Rosehip, Primrose Amanda Top

$95.00 $47.50

4.1
(10 reviews)

When it comes to sunny days, nothing beats a T-shirt dress for throw-on-and-go simplicity. We've given ours extra oomph with a sophisticated boat neck so it'll look just as good on the beach as at weekend brunch with the girls. Our cotton slub has a subtle texture too, so relaxed days are more…

  • 100% cotton
  • Machine washable
  • Shift with relaxed waist to a fitted hip and straight hem
  • Length finishes above knee
  • Short sleeves
  • Soft cotton jersey
  • Unlined

Blood Orange Spaced Primrose Paulina Jersey Dress

$70.00 $42.00

3.5
(20 reviews)

This cardigan is made from a cashmere blend for the softest of cuddles with your baby. It handles spills with ease – just pop it in the machine. The pretty colours with contrast buttons are perfect for layering over dresses and the sweet stitched detailing make this a cardigan to treasure.

  • 41% cotton 32% viscose 22% polyamide 5% cashmere
  • Machine washable

Primrose Yellow Cosy Cardigan

$38.00 $26.60

( review)

Sunshine, smiles and this supersoft dress – sounds like the recipe for a perfect summer's day. Garment dyed for a vintage look, this relaxed frock is made from jersey fabric, making it easy to throw over a swimsuit after a splash in the sea. The three-tiered full skirt with broderie trim detailing…

  • 100% cotton
  • Machine washable

Primrose Yellow Tiered Garment-dyed Dress

$52.00

( review)

Oh hey there, chameleon. This comfortable T-shirt is not all it first seems, with sequinned graphics on the chest that change colour (yes, really). Short sleeves and lightweight jersey cool things down on hot days. It's one in cha-million.

  • Double sided sequins that can be swiped to change colour
  • 100% cotton
  • Machine washable

Primrose Yellow Pineapple Sequin-change T-shirt

$38.00

( review)

Splashing in streams is what these shorts are made for. Yet they're also easy to pull off when diving in headfirst is far too irresistible. The garment-dyed treatment on the solid colours means they will look fresh no matter how many times they take a dip in the washing machine.

  • BLU, GRN, NEU, RED, KHK, LBL: Pigment garment dyed (see aftercare guidelines page)
  • MBL, YEL, GST: embroidered
  • Above knee length
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • 100% cotton
  • Machine washable

Primrose Yellow Palmtrees Washed Canvas Pull-on Shorts

$38.00 $22.80

( review)
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