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Novelty

Our novelty tees may be fun and easy to wear, but they'll get friends and siblings squealing – simply lift the flaps to reveal underwater surprises. Featuring seaside stripes and a soft cotton finish, they're a real treat (with added trick).

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Summer T-shirt

$34.00

    Your little one will look cuddlier than ever in this knitted hooded jacket, with playful 3D face and ears on the hood. The soft merino wool blend is soft on skin and perfect for keeping chills out. Mock wooden buttons add an extra touch of charm – and it's all machine washable.

    • 60% cotton 30% polyamide 10% wool
    • Machine washable

    Novelty Knitted Jacket

    $55.00

      These bold shoes are always ready for their next adventure, with a clever slip-on design that’s perfect for speedy getaways. The soft canvas uppers are decorated with an appliqué stripy skull and crossbones, or a huge shark with 3D teeth – don't worry, he doesn't bite!

      • Canvas upper, lining and insock
      • Man-made sole

      Novelty Slip-on Shoes

      $48.00

        2.5
        (2 reviews)

        Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

        • Garment washed for softness
        • 3D detail
        • Shoulder popper fastening
        • 100% cotton
        • Machine washable

        Novelty T-shirt

        $25.00

          5
          (4 reviews)

          Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

          • Garment washed for softness
          • 3D detail
          • Shoulder popper fastening
          • 100% cotton
          • Machine washable

          Novelty T-shirt

          $25.00

            5
            (4 reviews)

            Who would have thought getting swallowed up by a shark could feel this cosy? Our novelty hoodie features fearsome eyes, a fin and teeth. But inside it's really soft – and there's even a zip catch guard to protect delicate skin.

            • Garment washed for softness
            • Outer 100% cotton
            • Lining 100% cotton
            • Rib 97% cotton 3% elastane
            • Machine washable

            Novelty Zip-up Hoodie

            $52.00

              5
              (3 reviews)

              Who would have thought getting swallowed up by a shark could feel this cosy? Our novelty hoodie features fearsome eyes, a fin and teeth. But inside it's really soft – and there's even a zip catch guard to protect delicate skin.

              • Garment washed for softness
              • Outer 100% cotton
              • Lining 100% cotton
              • Rib 97% cotton 3% elastane
              • Machine washable

              Novelty Zip-up Hoodie

              $52.00

                5
                (3 reviews)

                Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

                • STR option only: Poppers are removed from the side seams because of the applique technique
                • Main 82% cotton 18% polyester
                • Hood lining 100% cotton
                • Machine washable

                Novelty Towelling Throw-on

                $42.00

                  4.6
                  (5 reviews)

                  Your little one will look cuddlier than ever in this knitted hooded jacket, with playful 3D face and ears on the hood. The soft merino wool blend is soft on skin and perfect for keeping chills out. Mock wooden buttons add an extra touch of charm – and it's all machine washable.

                  • 60% cotton 30% polyamide 10% wool
                  • Machine washable

                  Novelty Knitted Jacket

                  $55.00

                    RAWR. ARRRGH. Whichever the roar, our hoodie fits the part. 3D appliqués, neon touches and clever textured details bring this jumper to life to surprise siblings and strangers alike. However tough it looks, this is one soft hoodie, made from comfortable jersey for everyday dressing up.

                    • Appliqué and embroidery logo
                    • 100% cotton
                    • Machine washable

                    Novelty Zip-up Hoodie

                    $60.00

                      These everyday shoes are all about the good times. Embroidered eyes and whiskers plus irresistible 3D ears bring a little furry friend to life on each foot. Did we mention the super-cool metallic colour? Super-springy soles will have them jumping, hopping and skipping to their heart's content.

                      • Textile and leather upper
                      • Textile lining and insock
                      • Man-made sole

                      Novelty Canvas Shoes

                      $48.00 $33.60

                        4
                        (2 reviews)

                        What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

                        • Elasticated waist with functional drawstring
                        • Main 100% cotton
                        • Lining 100% cotton
                        • Machine washable

                        Novelty Pocket Skirt

                        $45.00

                          5
                          (1 review)

                          Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

                          • STR option only: Poppers are removed from the side seams because of the applique technique
                          • Main 82% cotton 18% polyester
                          • Hood lining 100% cotton
                          • Machine washable

                          Novelty Towelling Throw-on

                          $42.00

                            4.6
                            (5 reviews)

                            Your little one will look cuddlier than ever in this knitted hooded jacket, with playful 3D face and ears on the hood. The soft merino wool blend is soft on skin and perfect for keeping chills out. Mock wooden buttons add an extra touch of charm – and it's all machine washable.

                            • 60% cotton 30% polyamide 10% wool
                            • Machine washable

                            Novelty Knitted Jacket

                            $55.00

                              What's that little creature on the floor? No it's not a mouse, it's the novelty animal face with 3D ears on our floral print sandals. The padded footbed on this leather design will keep tiny toes comfortable all day long. Time to scurry away to the climbing frame, garden playdate or beyond.

                              • Padded leather insock
                              • Adjustable touch and close fastening
                              • Leather upper
                              • Man-made sole
                              • Synthetic lining

                              Leather Padded Sandals

                              $52.00

                                4
                                (2 reviews)
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