Search the site

Magic

…got just the T-shirt for brave adventurers with big imaginations. It's decorated with appliqué fairy-tale scenes in bold colours with hints of metallic thread (for that magical touch). In stretchy, comfortable cotton, it's perfect for layering with cardigans and jeans – or suits of armour.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Magical Appliqué T-shirt

$30.00

    5
    (6 reviews)

    We’ve taken the stuff that dreams are made of (plus a bit of sparkle) and sewn it into a T-shirt. Fairy-tale creatures with fluttery details add a bit of magic to everyday wardrobes. And the cosy cotton has a special velvet-like finish that's as soft as the clouds.

    • 100% cotton excluding decoration
    • Appliqué and embroidery logo
    • Machine washable

    Fairytale Sequin T-shirt

    $32.00

      4.3
      (7 reviews)

      When it comes to swishing, this skirt is unstoppable. In supersoft (and extra-twirly) cotton, it comes in playful prints that'll get everyone talking. An elasticated waistband with a touch of sparkle means it's comfortable enough to show off the latest dance moves all night long.

      • Fully lined
      • Main 57% cotton 43% modal
      • Lining 100% cotton
      • Machine washable

      Party Pink Magical Swans Party Jersey Skirt

      $42.00

        5
        (1 review)

        Showing off on the dance floor is about to get even more fun with this jaunty jersey dress. The structured top has a gold sequin collar and because we love sparkle (who doesn’t?), we’ve also added a shimmery waistband. It's finished off with a full skirt that was made for twirling.

        • NAV: main 57% cotton 43% modal, body lining 57% cotton 43% modal, skirt lining 100% cotton
        • PNK and GRN: main 57% cotton 43% modal, lining 100% cotton
        • Machine washable

        Party Pink Magical Swans Party Jersey Dress

        $66.00

          5
          (1 review)

          Curious little crawlers love exploring the world, so we've added some special knee patches to these bottoms to keep babies comfortable on their adventures. The choice of appliqués add a touch of magic to these soft jersey designs.

          • Slim fit
          • Appliqué logo on knee
          • Elasticated waist with functional drawstring
          • 95% cotton 5% elastane
          • Machine washable

          Fun Knee Pants

          $28.00

            5
            (1 review)

            Curious little crawlers love exploring the world, so we've added some special knee patches to these bottoms to keep babies comfortable on their adventures. The choice of appliqués add a touch of magic to these soft jersey designs.

            • Slim fit
            • Appliqué logo on knee
            • Elasticated waist with functional drawstring
            • 95% cotton 5% elastane
            • Machine washable

            Fun Knee Pants

            $28.00

              5
              (1 review)

              Imaginations run wild with this long-sleeved T-shirt featuring woodland friends. Charming patchwork appliqués, floral details and sparkly thread bring a touch of forest magic even in the city. It's perfect for layering with knits on country walks, too.

              • Appliqué logo
              • 100% cotton
              • Machine washable

              Woodland Patchwork T-shirt

              $30.00

                3
                (2 reviews)

                This delicate and whimsical piece features three charms – a heart, bird and crown – on the end of an elegant chain. It’s perfect for adding a bit of magic to everyday outfits.

                • Chain and trims metal
                • 43cm/17" total chain length, with 6cm/2¼" extender chain
                • Lobster clasp
                • Comes in a Boden box

                Harper Necklace

                $45.00 $31.50

                  5
                  (1 review)

                  These pretty shoes are perfect for adventurous feet – even if they're not quite walking yet. The sweet deer appliqué design lends a touch of woodland magic to their outfits and the handy elastic makes it easy to slip them on and off.

                  • Leather lining and sole

                  Baby Deer Shoes

                  $42.00

                    5
                    (2 reviews)

                    Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

                    • Appliqué logo
                    • Shoulder popper fastening
                    • 100% cotton
                    • Machine washable

                    Fairytale Friends T-shirt

                    $25.00

                      These pretty shoes are perfect for adventurous feet – even if they're not quite walking yet. The sweet deer appliqué design lends a touch of woodland magic to their outfits and the handy elastic makes it easy to slip them on and off.

                      • Leather lining and sole

                      Baby Deer Shoes

                      $42.00

                        5
                        (2 reviews)

                        We've given our favourite courtly characters a fun animal twist. After all, daydreams of magic castles and dragon-slaying adventures are made even better with medieval-themed outfits. As a bonus, this 100% cotton T-shirt is soft and comfortable enough for every quest – whether in faraway lands or…

                        • Print and appliqué logo
                        • 100% cotton
                        • Machine washable

                        Animals Rule T-shirt

                        $26.00

                          Ever wondered what would happen if animals ruled the (medieval) world? We have, and we liked it so much we turned our ideas into appliqués. This 100% cotton T-shirt adds a bit of fairy-tale magic to playtime, perfect for exploring enchanted castles and going on mysterious quests.

                          • Appliqué and embroidery logo
                          • 100% cotton
                          • Machine washable

                          Animal Kingdom T-shirt

                          $30.00

                            5
                            (1 review)

                            These pretty shoes are perfect for adventurous feet – even if they're not quite walking yet. The sweet deer appliqué design lends a touch of woodland magic to their outfits and the handy elastic makes it easy to slip them on and off.

                            • Leather lining and sole

                            Baby Deer Shoes

                            $42.00

                              5
                              (2 reviews)

                              Magic up a bit of extra cosiness for your outfit with a pair of knee-high socks from our two-pack. Bold stripes, lively spots and sparkly details mean you'll be easy to see when you're running around the park. When it's really chilly out, wear yours layered under jeans or leggings.

                              • PRP: Princess 76% cotton 20% polyamide 2% polyester 1% elastane 1% metallised yarn, Star 81% cotton 18% polyamide 1% elastane
                              • MUL: 80% cotton 19% polyamide 1% elastane
                              • MLT: 79% cotton 20% polyamide 1% elastane
                              • Machine washable

                              2 Pack Knee-high Socks

                              $18.00 $13.50

                                5
                                (1 review)

                                Be a sparkling star for the day in these fun Chelsea boots. These soft suede designs will add a little magic to every step with their glittery elastic sides – check out the star-shaped design. The easy pull-on style means there's more time to shine in the playground.

                                • Leather upper, lining and insock
                                • Man-made sole

                                Chelsea Boots

                                $85.00

                                  Say hello to the prettiest high tops in town. Choose from glittery flowers or colourful rainbows and get ready to add a bit of magic and sparkle to outdoor adventures. The two-in-one design means you can practise tying your shoelaces or simply use the side zips if you're in a hurry.

                                  • Leather upper
                                  • Textile upper, lining, insock and sole
                                  • Rubber sole

                                  Appliqué High Tops

                                  $60.00

                                    5
                                    (4 reviews)

                                    Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

                                    • Appliqué logo
                                    • Shoulder popper fastening
                                    • 100% cotton
                                    • Machine washable

                                    Fairytale Friends T-shirt

                                    $25.00

                                      Every wardrobe needs a Breton, and this one is made from thick 100% cotton for those tricky, between-seasons days. Colourblock stripes brighten up any outfit, while the sparkle option will be just the touch of magic you need to feel ready for anything.

                                      • NAV and PNK: 100% cotton
                                      • MET: 97% cotton 2% polyester 1% metallised fibre
                                      • Machine washable
                                      • Medium weight soft cotton jersey
                                      • Relaxed body fit with a slimmer sleeve
                                      • Length finishes at low hip
                                      • Full length sleeves
                                      • Side splits at hem

                                      Penzance Breton

                                      $60.00

                                        3.4
                                        (5 reviews)

                                        We’ve worked our magic and elevated our classic cashmere crew to new heights. With neck, cuff and hem stitch detailing this versatile piece now also has side splits making it extremely flattering to wear – dress it down with jeans or dial up the style with a pencil skirt.

                                        • 100% cashmere
                                        • Machine washable
                                        • Semi-fitted shape
                                        • Length finishes at low hip
                                        • Full length sleeves
                                        • Side splits at hem
                                        • Updated styling with stitch detail through rib trims

                                        Cashmere Crew Neck Sweater

                                        $150.00

                                          4.3
                                          (8 reviews)

                                          This smart V-neck dress is classic sophistication. The clever panels of colour, fit-and-flare design and soft cotton-mix fabric magically combine to create a super-flattering shape – what's not to love?

                                          • 48% cotton 32% viscose 20% polyamide
                                          • Machine washable
                                          • Flattering fitted shape through bust and waist with a flared skirt
                                          • Length finishes below knee
                                          • ¾ length sleeves

                                          Darcey Knitted Dress

                                          $190.00 $114.00

                                            4
                                            (9 reviews)

                                            All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long johns magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

                                            • Stretchy jersey rib
                                            • Soft against skin
                                            • Brushed inside for cosiness
                                            • Rib cuffs for a snuggly fit
                                            • Fully elasticated waist for stretch and comfort
                                            • Easy care, machine wash and tumble dryable
                                            • 100% cotton
                                            • Machine washable
                                            • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
                                            • Not flame resistant
                                            • KEEP AWAY FROM FIRE

                                            Glow-in-the-dark Long Johns

                                            $42.00

                                              It's tough work, but someone's got to slay the dragon. With these medieval prints, we've found the right hero for the job. This T-shirt is made from 100% cotton, so it's comfortable enough for the liveliest of playtimes. Magical monsters, beware.

                                              • Printed logo
                                              • 100% cotton
                                              • Machine washable

                                              Dragon Slayer T-shirt

                                              $26.00

                                                A magical world is closer than anybody thinks with this fairy-tale print sweatshirt. Featuring a supersoft finish and fun contrast cuffs, it’s comfortable enough for everyday wear and special enough for big occasions. That’s what we call a happily ever after.

                                                • 72% cotton 28% polyester
                                                • Machine washable

                                                Hero's Tale Sweatshirt

                                                $42.00

                                                  For those epic medieval-inspired adventures, there’s our equally epic jumper. Featuring a magical theme and a supersoft cotton and wool-mix fabric, it can’t wait to get outside and get exploring (good job it's machine washable). The semi-fitted shape ensures a comfortable fit for intrepid knights.

                                                  • 60% cotton 30% polyamide 10% wool
                                                  • Machine washable

                                                  Medieval Adventures Sweater

                                                  $55.00

                                                    Ever wondered if unicorns exist? Well, the evidence is in: take a look at this magical dress printed all over with our favourite mythical creature (and prove the doubters wrong). The fit-and-flare shape is comfortable and perfect for a party. Wear with boldly coloured tights and dancing shoes.

                                                    • Main 54% polyester 41% viscose 5% metallised fibre, Lining 100% cotton
                                                    • Machine washable

                                                    Unicorn Jacquard Party Dress

                                                    $75.00

                                                      This magical dress is a fairy tale come true, with a party-ready swingy shape and its very own princess. We waved our wand to make the horse-drawn carriage shimmer with sparkly sequins. And best of all, it won't be turning into a pumpkin come midnight.

                                                      • 100% cotton
                                                      • Machine washable

                                                      Fairytale Appliqué Dress

                                                      $45.00

                                                        5
                                                        (1 review)

                                                        Unicorns might be rare, but we don't want them to get lonely – so we put two of them on this magical T-shirt. A pink neon trim matches the pretty cheeks of these inseparable BFFs. And we've added gold glitter for extra sparkle (because you can never have too much).

                                                        • Glitter printed logo
                                                        • Main 100% cotton
                                                        • Neck rib 100% polyester
                                                        • Machine washable

                                                        Friends Graphic T-shirt

                                                        $26.00

                                                          What’s more magical than this jumper? Absolutely nothing. We’ve woven in every colour of the rainbow and added a unicorn to make it as dreamy as possible. There are stripes on the front and the back, and we’ve topped it all off with a sparkly gold trim.

                                                          • 40% cotton 31% viscose 22% polyamide 5% cashmere 1% polyester 1% metallised fibre
                                                          • Machine washable

                                                          Sparkly Fairytale Sweater

                                                          $55.00

                                                            5
                                                            (1 review)

                                                            Ponte is the most magical of fabrics – it has enough weight to keep you warm, enough structure to flatter your figure and enough soft stretch to keep you comfortable. All. Day. Long. Add a luxurious velvet trim and this is pretty much the gold standard of day-to-night dresses.

                                                            • Main 39% cotton 29% polyamide 27% modal 5% elastane, Trim 100% polyester, Lining 100% polyester
                                                            • Machine washable
                                                            • Shift with relaxed waist to a fitted hip and straight hem
                                                            • Length finishes above knee
                                                            • Full length sleeves
                                                            • Medium weight ponte jersey
                                                            • Fully lined
                                                            • Concealed back zip
                                                            • Velvet trims

                                                            Ingrid Ponte Dress

                                                            $130.00

                                                              Playtime's more fun with a furry (or feathered) friend, which is why we’ve added animal appliqués to this soft jersey dress. The swingy shape is perfect for twirling, while the gold detailing brings a little extra magic.

                                                              • 100% cotton
                                                              • Machine washable

                                                              Big Appliqué Jersey Dress

                                                              $45.00

                                                                4.8
                                                                (16 reviews)

                                                                This amazingly clever parka can transform itself in the blink of an eye – just like magic. Wear it as a light waterproof jacket, gilet or padded jacket. The pockets will keep your hands snug, while the waterproof fabric is ideal for rainy days.

                                                                • Waterproof
                                                                • Fully lined
                                                                • Detachable inner layer
                                                                • Zip fastening with storm flap
                                                                • Taped seams
                                                                • Outer 100% polyamide
                                                                • Body lining 100% polyester
                                                                • Sleeve lining 100% polyester
                                                                • Hood lining 100% polyester
                                                                • Filling 100% polyester
                                                                • Detachable gilet 100% polyamide
                                                                • Rib 56% cotton 44% acrylic
                                                                • Machine washable

                                                                Three-in-one Parka

                                                                $110.00

                                                                  …johns are just the thing to slip into. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. Choose from an array of fun designs – the dark blue option being extra magical, with glow-in-the-dark unicorns.

                                                                  • DBL: printed option is glow in the dark, stripe PJ in the pack is not
                                                                  • Stretchy jersey rib
                                                                  • Soft against skin
                                                                  • Brushed inside for cosiness
                                                                  • Rib cuffs for a snuggly fit
                                                                  • Fully elasticated waist for stretch and comfort
                                                                  • Easy care, machine wash and tumble dryable
                                                                  • 100% cotton
                                                                  • Machine washable

                                                                  Twin Pack Cosy Long Johns

                                                                  $64.00

                                                                    4
                                                                    (2 reviews)

                                                                    …fairy tales belong in books? We’ve taken inspiration from our favourite stories and stitched them into this corduroy skirt, because every day deserves a bit of magic. We haven't forgotten practicality, though – the waistband is elasticated at the back for comfort and the full skirt has lots of room.

                                                                    • Fully lined
                                                                    • 100% cotton
                                                                    • Machine washable

                                                                    Appliqué Skirt

                                                                    $60.00 $45.00

                                                                      5
                                                                      (2 reviews)

                                                                      'How could the classic pencil skirt possibly be improved?' you cry. 'With a touch of Boden magic', we reply. This slinky style has a structured shape and is fully lined to keep you comfortable. The luxurious Italian fabric has a textured finish, just to keep things interesting.

                                                                      • NVY and MPK: 75% cotton 20% acrylic 5% polyester
                                                                      • NAV and GRN: outer 70% wool 30% polyester
                                                                      • Lining 100% polyester
                                                                      • Dry clean only
                                                                      • Sits at natural waist
                                                                      • Pencil shape
                                                                      • Length finishes below knee
                                                                      • Fully lined
                                                                      • Back vent
                                                                      • Concealed back zip

                                                                      Freya Pencil Skirt

                                                                      $120.00

                                                                        4.5
                                                                        (8 reviews)

                                                                        We’ve upgraded this wrap dress with a spot of figure-flattering ruching. It's been cleverly designed to skim your shape – you'll feel so ‘look-at-me good’, you might think it’s magic (and that’s before we’ve even mentioned the prints).

                                                                        • 95% viscose 5% elastane
                                                                        • Machine washable
                                                                        • Fitted shape
                                                                        • Length finishes at knee
                                                                        • Elbow length sleeves
                                                                        • Soft drapey jersey
                                                                        • Fully lined
                                                                        • Mock wrap front
                                                                        • Pleat detail

                                                                        Ruth Jersey Dress

                                                                        $120.00 $36.00

                                                                          3.9
                                                                          (28 reviews)

                                                                          Want to see a magic trick? With a simple zip, these pull-on trousers convert to shorts and back again. Perfect for those days when the sun does its disappearing act. Made from a lightweight fabric with six pockets: great for hiding hankies, doves and rabbits...

                                                                          • Relaxed fit
                                                                          • Elasticated waist with functional drawstring
                                                                          • Main 73% cotton 27% polyamide
                                                                          • Waistband 100% cotton
                                                                          • Machine washable

                                                                          Zip-off Technos

                                                                          $55.00 $27.50

                                                                            4.7
                                                                            (15 reviews)

                                                                            You can never go wrong with a sprinkling of sparkle. These relaxed yet oh-so-pretty shorts feature a glittery waistband to add a dash of magic to the everyday. The rolled-up hem creates a laid-back look that goes perfectly with tan sandals and a vest top.

                                                                            • 100% cotton
                                                                            • Waistband 38% polyamide 29% rubber 28% polyester 5% metallic yarns
                                                                            • Machine washable

                                                                            Cosima Shorts

                                                                            $45.00 $31.50

                                                                              3.5
                                                                              (2 reviews)

                                                                              We're firm believers that everything can be made better with a little Boden magic – just take this flattering A-line skirt. The front split adds a bit of extra interest to your trusty denim skirt, while the midi length make it an easy, wear-anywhere design.

                                                                              • 98% cotton 2% elastane
                                                                              • Machine washable
                                                                              • Sits at natural waist
                                                                              • Flattering A-line shape
                                                                              • Length finishes at mid calf
                                                                              • Side pockets
                                                                              • Centre front split
                                                                              • Zip detail at back

                                                                              Bloomsbury Denim Skirt

                                                                              $95.00 $66.50

                                                                                4
                                                                                (3 reviews)

                                                                                We've spun a bit of magic on this top with special, yarn-dyed linen. Subtle pinstripes woven through the fabric add the perfect touch of "ahoy there, sailor", while the white buttons down the back add an extra playful touch. Team with shorts and sunny shores.

                                                                                • 100% linen
                                                                                • Machine washable
                                                                                • Relaxed straight fit
                                                                                • Length finishes at low hip
                                                                                • ¾ length sleeves
                                                                                • Functional cuff placket
                                                                                • Button fastening at back

                                                                                Katie Top

                                                                                $85.00 $51.00

                                                                                  3.8
                                                                                  (31 reviews)

                                                                                  With a fitted bodice, full skirt and three-quarter-length sleeves, three really is a magic number. Our fit-and-flare dress is ultra-flattering in textured jacquard fabric. Don't waste precious time agonising over what shoes to pair it with – it looks equally great with heels or flats.

                                                                                  • Main 74% polyester 24% cotton 2% elastane
                                                                                  • Lining 100% polyester
                                                                                  • Machine washable
                                                                                  • Flattering fitted shape through bust and waist with a full skirt
                                                                                  • Length finishes at knee
                                                                                  • ¾ length sleeves
                                                                                  • Textured medium weight jersey
                                                                                  • Fully lined
                                                                                  • Exposed back zip

                                                                                  Curve & Flare Dress

                                                                                  $148.00 $88.80

                                                                                    4.3
                                                                                    (86 reviews)

                                                                                    We’ve worked our magic and elevated our classic cashmere crew to new heights. With neck, cuff and hem stitch detailing this versatile piece now also has side splits making it extremely flattering to wear – dress it down with jeans or dial up the style with a pencil skirt.

                                                                                    • 100% cashmere
                                                                                    • Machine washable
                                                                                    • Updated styling with stitch detail through rib trims
                                                                                    • Semi-fitted shape
                                                                                    • Length finishes at low hip
                                                                                    • Full length sleeves
                                                                                    • Side splits at hem

                                                                                    Cashmere Crew Neck Sweater

                                                                                    $150.00 $75.00

                                                                                      2.8
                                                                                      (6 reviews)
                                                                                      >