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Imelda Dress

Showing: 1 to 90 (199)

How do you make a basic tee even brighter? Add sparkle (of course). In soft jersey with a ribbed neck bind, these T-shirts are comfortable for adventure. A lurex strip down each side brings the fun.

  • 100% cotton
  • Machine washable

Imelda T-Shirt

$26.00

    5
    (3 reviews)

    Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

    • Main 55% linen 45% cotton
    • Lining 100% cotton
    • Machine washable

    Vintage Dress

    $60.00

      4.8
      (12 reviews)

      Run, jump and stretch – this t-shirt dress has a fun swishy skirt that won’t restrict movement when it comes to playtime. It’s comfortable in stretchy cotton jersey. And we’ve added a pocket for storing important finds.

      • 100% cotton
      • Machine washable

      Eva Dress

      $48.00

        4.7
        (3 reviews)

        This vintage-inspired dress is raring to come along to the next Mini party. We've made this dress all about the details – puff cap sleeves, an empire waist and a ruffled skirt mean it's perfect for special occasions. There's also golden sparkle on the scallop lace trim and neck binding to make it…

        • 100% cotton
        • Machine washable

        Nostalgic Lace Trim Dress

        $75.00

          From cartwheels in the park to twirls on the dancefloor, this versatile jersey dress does it all. The sweet ruffle trim down the front, flippy skirt and pretty prints are easy to dress up for special occasions. With soft cotton fabric and a relaxed drop-waist shape, it's ready for action too.

          • 100% cotton
          • Machine washable

          Jersey Ruffle Dress

          $42.00

            5
            (1 review)

            From evenings with the grown-ups to beach adventures in the sun, our kaftan dress is a holiday favourite. Lovely embroidery on the yoke and a playful bobble trim on the sleeves is perfect for dressing up. And the relaxed cut with a tiered effect slips nicely over a swimsuit for strolling down to the…

            • 100% cotton
            • Machine washable

            Embroidered Kaftan Dress

            $55.00

              We couldn't decide whether we love spots or stripes more, so we put both on this playful dress. The red and white design is sprinkled with fuzzy dots. With a big bow on the front, this dress is just waiting for its next party invitation.

              • Main 98% cotton 2% elastane
              • Lining 100% cotton
              • Machine washable

              Spotty Bow Dress

              $52.00 $36.40

                4.3
                (3 reviews)

                …full of posies onto this flowery dress and added sparkling sequins to light up special occasions. Made from swishy cotton-blend fabric, this design is decorated with delicate appliqué flowers, hand-stitched smocking and fluttery sleeves. It’ll definitely be the prettiest dress at the party.

                • Main 56% cotton 44% viscose
                • Lining 100% cotton
                • Machine washable

                Embroidered Posy Smock Dress

                $75.00

                  2
                  (2 reviews)

                  Minis will be crowned queen of the jungle with this truly tropical summer dress. The sleeveless design and linen-cotton blend are just perfect for warm, sunny days under the canopy. Contrasting details at the neckline and arms make this dress extra special – purrrfect for little lionesses.

                  • Outer 55% linen 45% cotton
                  • Lining 100% cotton
                  • Machine washable

                  Printed Shift Dress

                  $48.00

                    4
                    (3 reviews)

                    Nothing beats our lightweight jersey dress when you need an easy outfit for quick dressing. Our 100% cotton fabric and short sleeves keep little ones cool and comfortable, while poppers and matching knickers make changes lightning fast (you're welcome). The sweet Peter Pan collar is the cherry on…

                    • Comes with matching pants
                    • Garment washed for softness
                    • Back popper placket opening
                    • 100% cotton
                    • Machine washable

                    Printed Jersey Dress

                    $34.00 $23.80

                      4.6
                      (10 reviews)

                      Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

                      • Comes with matching pants
                      • Garment washed for softness
                      • 100% cotton
                      • Machine washable

                      Strappy Smock Dress

                      $42.00

                        This extra-special party dress has it all: sequins, spots and sparkles. The fully-lined organza skirt was made for showing off moves on the dancefloor, with pretty gathers, layers and frills for maximum volume.

                        • Outer 54% polyamide 46% polyester
                        • Lining 100% cotton
                        • Machine washable

                        Sequin Spotty Dress

                        $75.00

                          In vibrant seaside colours, this tiered dress is perfect for hunting seashells. The bobble trim adds a playful touch while intricate floral embroidery decorates the chest and pockets – store all those beach finds here. An elasticated back and adjustable straps mean it stays comfortable however long…

                          • 100% cotton
                          • Machine washable

                          Tiered Embroidered Dress

                          $60.00

                            2
                            (1 review)

                            This cotton dress is so enchanting, it's practically sprinkled with fairy dust. The design has a sweet Peter Pan collar and delicate embroidery for a vintage style and a fully lined skirt for plenty of swish. Choose from the floral print or classic chambray and hop to practising cartwheels – or…

                            • 100% cotton
                            • Machine washable

                            Nostalgic Smock Dress

                            $60.00

                              4.4
                              (7 reviews)

                              This pretty cotton dress is easy to spot at special occasions – it's covered with embroidered polka dots. We finished the short-sleeved design with as much scalloped trim as we could and added pockets for essential treasures. And with a gathered waist and layers of tulle and cotton, it's perfect for…

                              • 100% cotton
                              • Machine washable

                              Spotty Short-sleeved Dress

                              $75.00

                                4.8
                                (6 reviews)

                                Practice your twirling and watch this five-tiered dress flare. The crinkly, textured cotton is lightweight and soft, making it a breezy choice for sunny days. Colourful trims and fluttery sleeves keep it fun when you're hitting the dance floor at birthday parties.

                                • 100% cotton
                                • Machine washable

                                Woven Twirly Dress

                                $55.00

                                  3.3
                                  (4 reviews)

                                  An easy-going dress is essential for balmy picnic and berry-picking days. This one has front patch pockets (excellent hiding spots for sticky hands) with birds, butterflies and bees peeping out in dainty appliqué. When the chill sets in, simply pair it with a pair of our stripy leggings.

                                  • 100% cotton
                                  • Machine washable

                                  Appliqué Pocket Dress

                                  $45.00

                                    4.9
                                    (14 reviews)

                                    What’s not to love about spots, stripes and florals? Our jersey dress is great for playtime in the park and sweet enough for a Sunday roast. This easy-to-wear design has long sleeves to keep arms cosy and pretty heart-shaped pockets that are perfect for stashing treats.

                                    • 100% cotton
                                    • Machine washable

                                    Heart Pocket Jersey Dress

                                    $34.00

                                      5
                                      (8 reviews)

                                      Our playful dress is blooming marvellous with ditsy floral and pretty daisies blossoming all over the place. This fun design has fluttery frilly cap sleeves and a full skirt that's begging to be swished. Don't ask us how, but the flowers magically grow bigger on each tier.

                                      • 57% cotton 43% modal
                                      • Machine washable

                                      Tiered Jersey Dress

                                      $38.00

                                        5
                                        (6 reviews)

                                        Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

                                        • 100% cotton
                                        • Machine washable

                                        Sequin Colour-change Dress

                                        $48.00

                                          4.6
                                          (12 reviews)

                                          This easy drop-waist cotton dress is great for everyday wear and, with its fun bobble trim, it’s ideal for party time too. In bold pink or stripes, it features delicate pintuck detailing down the front and a softly pleated skirt. And there are two pockets for anything that doesn't fit in the party…

                                          • 100% cotton
                                          • Machine washable

                                          Drop-waist Woven Dress

                                          $55.00

                                            We used every crayon in the box to design these graphic, colourful prints (so this dress may not be ideal for playing hide-and-seek). The T-shirt style is made from 100% cotton and has a playful swing skirt with a wide block panel hem. Now, has anyone got some colouring pencils we could borrow?

                                            • 100% cotton
                                            • Machine washable

                                            Jersey Printed Dress

                                            $34.00

                                              4.9
                                              (12 reviews)

                                              Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

                                              • 100% cotton
                                              • Machine washable

                                              Bright Hotchpotch Jersey Dress

                                              $42.00

                                                4.8
                                                (5 reviews)

                                                If there were a competition for the swishiest skirt, this tiered dress with a playful bobble trim would certainly win. Whether you choose classic stripes or a bold tile print, both bright designs are crafted from supersoft cotton jersey. Finished with frills and fluttery sleeves, it's perfect for…

                                                • 57% cotton 43% modal
                                                • Machine washable

                                                Tiered Jersey Frill Dress

                                                $38.00

                                                  4.8
                                                  (4 reviews)

                                                  Fly away to play on sandy beaches with this cotton dress in its colourful bird print. Our in-house print design comes in two colours and is finished with three pretty ruffles. A gathered neck and elasticated waistline mean it's easy to slip on and start building sandcastles.

                                                  • 100% cotton
                                                  • Machine washable

                                                  Woven Vacation Dress

                                                  $48.00

                                                    5
                                                    (3 reviews)

                                                    Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

                                                    • 100% cotton
                                                    • Machine washable

                                                    Double-layered Woven Dress

                                                    $60.00

                                                      5
                                                      (1 review)

                                                      This breezy cotton dress was made for ice creams by the sea. It has handy pockets and fully adjustable straps so it's extra versatile for sunny day adventures. The waist tie has pretty tassels and the swishy tiered skirt is perfect for racing across the sand. Now, will it be one scoop or two?

                                                      • 100% cotton
                                                      • Machine washable

                                                      Tiered Strappy Sun Dress

                                                      $60.00

                                                        Play time is more fun with friends, and the appliqué detailing on this striped A-line dress will win lots of them. Choose from cheeky Sprout the dog, a charming turtle or a cheerful rainbow, with 3D detailing, pompoms and flutter patches. The cotton jersey fabric is irresistibly soft – perfect…

                                                        • 100% cotton
                                                        • Machine washable

                                                        Vacation Appliqué Dress

                                                        $45.00

                                                          4
                                                          (9 reviews)

                                                          Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.

                                                          • 100% cotton
                                                          • Machine washable

                                                          Unicorn Applique Jersey Dress

                                                          $45.00

                                                            When the sun finally comes out, reach for this breezy A-line dress with its bright floral print. The loose fit makes it easy to put on over a swimsuit at the seaside. A full lining gives it a smart finish – perfect for heading straight from building sandcastles to sipping fruit juice at the beach…

                                                            • 100% cotton
                                                            • Machine washable

                                                            Surf Floral Sun Dress

                                                            $42.00

                                                              From peering in rock pools to making the world's tallest sandcastle, our supersoft jersey dress with its playful bobble trim is great for busy, sunny days. This stripy T-shirt style has a brightly coloured drawstring waistband and handy pockets too – just the thing to hold coins while chasing after…

                                                              • 100% cotton
                                                              • Machine washable

                                                              Tie-waist Jersey Dress

                                                              $38.00

                                                                1
                                                                (1 review)

                                                                Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

                                                                • Garment washed for softness
                                                                • Appliqué logo
                                                                • Popper fastening at the back
                                                                • Top 100% cotton
                                                                • Bottoms 95% cotton 5% elastane
                                                                • Machine washable

                                                                Appliqué Jersey Dress Set

                                                                $48.00

                                                                  3.7
                                                                  (11 reviews)

                                                                  This versatile dress is perfect for fun-packed days. The textured cord fabric is soft to the touch, while poppers make it easy to slip in and out of between play dates. Choose from three bright options, each with a pretty floral lining, and layer up with leggings on chillier days. The Penzance Blue…

                                                                  • Main 100% cotton
                                                                  • Machine washable

                                                                  Overall Pinafore Dress

                                                                  $45.00 $27.00

                                                                    5
                                                                    (4 reviews)

                                                                    This pretty printed dress always wins at hide-and-seek, especially when it wanders off into a field of flowers. Sweet little touches like the collar and the ruffled edges on the sleeves make it just the thing to wear to birthday parties or to tea at grandma’s.

                                                                    • Main 100% cotton
                                                                    • Lining 100% cotton
                                                                    • Machine washable

                                                                    Printed Nostalgic Woven Dress

                                                                    $52.00

                                                                      5
                                                                      (10 reviews)

                                                                      We waved our magic wand to make a fairy-tale dress fit for a princess, conjuring up delicate tulle fabric in layers for a full skirt. Fluttery sleeves and a floral appliqué waistband will hold everyone spellbound. It's cut to an elegant midi length to show off those sparkly dancing shoes (or…

                                                                      • Outer 100% polyester
                                                                      • Lining 100% viscose
                                                                      • Machine washable

                                                                      Twirly Tulle Dress

                                                                      $75.00

                                                                        4
                                                                        (1 review)

                                                                        Hopscotch away: the extra stretch we've added to our denim dress makes for unrestricted hopping and skipping. A floral jersey lining adds soft comfort while running around on the playground. With three handy pockets and easy-clip dungaree clasps, it looks great layered with a long-sleeved top on…

                                                                        • Main 68% cotton 30% polyester 2% elastane
                                                                        • Machine washable

                                                                        Jersey Denim Overall Dress

                                                                        $45.00 $31.50

                                                                          5
                                                                          (1 review)

                                                                          This printed dress is perfect for outdoor adventures, thanks to its soft crinkly fabric. The fluttery sleeves make it ideal for garden games, and its lining ensures a warmth on chillier days. The bright bunny and flower pattern is just the icing on the cake.

                                                                          • Main 100% cotton
                                                                          • Lining 100% cotton
                                                                          • Machine washable

                                                                          Crinkle Hotchpotch Dress

                                                                          $48.00

                                                                            4.9
                                                                            (10 reviews)

                                                                            With plenty of rainbow magic, this scalloped dress is just the thing for party games of pin-the-tail-on-the-unicorn. Each tier on the skirt and yoke is trimmed with a pop of bright colour and there's an invisible zip at the back. Breathable cotton and straps mean it stays comfortable for long days…

                                                                            • Concealed back zip
                                                                            • 100% cotton
                                                                            • Machine washable

                                                                            Rainbow Scallop Dress

                                                                            $66.00

                                                                              5
                                                                              (1 review)

                                                                              Hello, sunshine. This lightweight dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for…

                                                                              • Full skirt
                                                                              • Length finishes above knee
                                                                              • Comes with matching pants
                                                                              • Garment washed for softness
                                                                              • This garment features hand smocking, making each garment unique
                                                                              • Appliqué logo
                                                                              • Centre back button opening
                                                                              • 100% cotton
                                                                              • Machine washable

                                                                              Appliqué Smock Dress

                                                                              $48.00

                                                                                4
                                                                                (2 reviews)

                                                                                A ready-made occasion outfit for cheeky little ones? Yes please. Our special smock dress features delicate lace detailing, colourful smocking and comes with matching knickers for fuss-free dressing. Buttons down the back save the day just in case there are any, ahem, accidents.

                                                                                • Full skirt
                                                                                • Flutter sleeves
                                                                                • Length finishes above knee
                                                                                • Comes with matching pants
                                                                                • Garment washed for softness
                                                                                • This garment features hand smocking, making each garment unique
                                                                                • Centre back button opening
                                                                                • 100% cotton
                                                                                • Machine washable

                                                                                Collared Smock Dress

                                                                                $55.00

                                                                                  3.5
                                                                                  (2 reviews)

                                                                                  This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

                                                                                  • Outer 100% cotton
                                                                                  • Lining 100% cotton
                                                                                  • Straps 100% polyester
                                                                                  • Machine washable

                                                                                  Bright Appliqué Dress

                                                                                  $60.00

                                                                                    4.8
                                                                                    (5 reviews)

                                                                                    The skirt on this sparkly dress is as bouncy as the Easter bunny, thanks to tulle layers and a full lining (which keeps it as soft as the little chicks sitting around the hem). A jersey body with frill sleeves make it comfortable for more energetic egg hunters. Time to chase some chocolate.

                                                                                    • Top 100% cotton
                                                                                    • Net 100% polyester
                                                                                    • Lining 100% cotton
                                                                                    • Machine washable

                                                                                    Sparkly Easter Dress

                                                                                    $66.00

                                                                                      5
                                                                                      (5 reviews)

                                                                                      Cake, balloons and this dreamy dress – it's the recipe for a perfect party. Crafted from silky organza for a fairy-tale feel, it's finished with bold embroidered stripes, scalloped edging and fully bound sleeves and neckline. The cotton lining means it stays comfortable until long after the party…

                                                                                      • Outer 51% viscose 27% polyamide 22% polyester
                                                                                      • Lining 100% cotton
                                                                                      • Machine washable

                                                                                      Stripy Organza Dress

                                                                                      $75.00

                                                                                        It's not hard to see that this lightweight dress loves outdoor adventures. The roomy design leaves explorers free to jump, skip and climb trees easily. We’ve added embroidery and a bright ruffle collar for a special touch, and two concealed pockets for stashing away treasure.

                                                                                        • Main 100% cotton
                                                                                        • Collar 80% polyester 20% cotton
                                                                                        • Lining 80% polyester 20% cotton
                                                                                        • Machine washable

                                                                                        Embroidered Denim Dress

                                                                                        $52.00

                                                                                          Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

                                                                                          • Garment washed for softness
                                                                                          • Back popper placket opening
                                                                                          • Bodice 100% cotton
                                                                                          • Skirt 100% cotton
                                                                                          • Machine washable

                                                                                          Jersey Woven Dress

                                                                                          $42.00

                                                                                            5
                                                                                            (1 review)

                                                                                            Attention, stargazers. This sleeveless jersey dress might be even prettier than the sky at night. You can (nearly) spot the Milky Way on the broderie embroidered skirt, and store moonstones in the handy pockets. Choose from the range of vibrant shades and shine on.

                                                                                            • Pigment garment dyed (see aftercare guidelines page)
                                                                                            • 100% cotton
                                                                                            • Machine washable

                                                                                            Jersey Woven Dress

                                                                                            $55.00

                                                                                              The floral print on this layered, ruffled dress is so special, even the blooms in the garden will be jealous. And they can't compete with the frills at the neck, metallic trim and bow sash at the back. The linen and cotton blend stays cool and comfortable for dancing in the sunshine.

                                                                                              • Outer: 55% Linen 45% Cotton
                                                                                              • Lining: 100% Cotton
                                                                                              • Top Net: 100% Polyamide
                                                                                              • Bottom Net: 100% Polyester
                                                                                              • Machine washable

                                                                                              Posy Ruffle Hem Dress

                                                                                              $66.00

                                                                                                5
                                                                                                (1 review)

                                                                                                Every sunny party needs beautiful flowers, so we've covered this dreamy chiffon dress with colourful printed posies. A concealed zip makes it easy to get ready, while it's hand-smocked at the chest and lined for a full, swishable design. So it's perfect for dancing until the music stops (quick, grab…

                                                                                                • This garment features hand smocking making each garment unique
                                                                                                • Outer 100% polyester
                                                                                                • Lining 100% cotton
                                                                                                • Net 100% polyester
                                                                                                • Machine washable

                                                                                                Posy Smock Dress

                                                                                                $85.00

                                                                                                  Rickrack details, a gathered front and pretty embroidery give our lined cotton dress the 'aww' factor when your little one is toddling around at family parties. Sweet appliqué designs on cord or chambray coordinate with our collared bodies – layer them up with long sleeves and leggings in…

                                                                                                  • Denim option is indigo dyed
                                                                                                  • Centre back button opening
                                                                                                  • This garment features hand smocking, making each garment unique
                                                                                                  • 100% cotton
                                                                                                  • Machine washable

                                                                                                  Woven Appliqué Dress

                                                                                                  $48.00 $28.80

                                                                                                    4.8
                                                                                                    (11 reviews)

                                                                                                    Is that the sun? Quick, let’s get outside – the fuss-free buttons and lining with matching knickers make this dress an oh-so-speedy option. 100% cotton keeps little ones cool and comfortable on warm walks, while frilly sleeves add a summery finishing touch. Now there's just the choice between the…

                                                                                                    • Full skirt
                                                                                                    • Flutter sleeves
                                                                                                    • Length finishes above knee
                                                                                                    • Garment washed for softness
                                                                                                    • Back button placket opening
                                                                                                    • Fluoro trim
                                                                                                    • 100% cotton
                                                                                                    • Machine washable

                                                                                                    Pretty Frill Dress

                                                                                                    $45.00

                                                                                                      5
                                                                                                      (2 reviews)

                                                                                                      Our reversible dresses are very clever; they turn inside out to reveal two outfits in one. Like magic, flowers transform into stripes. The neck and hem reveal a glimpse of the pattern on the other side. Perfect for a supergirl-style costume change.

                                                                                                      • 98% cotton 2% polyester
                                                                                                      • Machine washable

                                                                                                      Reversible Jersey Dress

                                                                                                      $45.00

                                                                                                        5
                                                                                                        (4 reviews)

                                                                                                        Summer fetes call for candyfloss, and these pastel dresses are just as sweet. The tiered, swishy shape is perfect for swirls and twirls in the sunshine. Frilled sleeves and embroidery at the neckline give it a pretty finish, and we've gone all-out with a pom-braid trim. Give it a whirl.

                                                                                                        • 100% cotton
                                                                                                        • Machine washable

                                                                                                        Twirly Smock Dress

                                                                                                        $52.00

                                                                                                          Get baby ready for warm weather picnics in this sweet dress and knickers. Welcome spring with the goose print, or roll into summer with the fruity pattern. The rickrack detailing and ecru collar make it extra special, while the light-as-a-feather linen blend fabric is fully lined so it's gentle…

                                                                                                          • Full skirt
                                                                                                          • Short sleeves
                                                                                                          • Length finishes above knee
                                                                                                          • Comes with matching pants
                                                                                                          • Garment washed for softness
                                                                                                          • Contrast woven collar
                                                                                                          • Centre back button opening
                                                                                                          • Pretty rickrack trim
                                                                                                          • Outer 55% linen 45% cotton
                                                                                                          • Lining 100% cotton
                                                                                                          • Bottoms 100% cotton
                                                                                                          • Machine washable

                                                                                                          Peter Pan Collar Dress

                                                                                                          $48.00

                                                                                                            5
                                                                                                            (2 reviews)

                                                                                                            Get your little one party-ready in our extra-special dress and matching knickers. Layers of linen, cotton and tulle give it a full, smart look, while a fresh daisy print is perfect for photos. You’re all set, just don’t forget the cake.

                                                                                                            • Extra full skirt
                                                                                                            • Short sleeves
                                                                                                            • Length finishes above knee
                                                                                                            • Comes with matching pants
                                                                                                            • Centre back button opening
                                                                                                            • Top 55% linen 45% cotton
                                                                                                            • Skirt 100% polyester
                                                                                                            • Lining 100% viscose
                                                                                                            • Pants 100% viscose
                                                                                                            • Machine washable

                                                                                                            Pretty Tulle Dress

                                                                                                            $55.00

                                                                                                              5
                                                                                                              (1 review)

                                                                                                              What do you get if you cross a rainbow with a pirate ship? We reckon something close to our colourful sailor dress with matching knickers. Vertical candy stripes in hazy pastels steal the show, while 100% cotton and an ivory-coloured, bib-style neckline keeps things cool and comfortable. All aboard.

                                                                                                              • Full skirt
                                                                                                              • Length finishes above knee
                                                                                                              • Comes with matching pants
                                                                                                              • Centre back button opening
                                                                                                              • Pretty rickrack trim
                                                                                                              • Outer 100% cotton
                                                                                                              • Lining 80% polyester 20% cotton
                                                                                                              • Machine washable

                                                                                                              Rainbow Sailor Dress

                                                                                                              $48.00

                                                                                                                5
                                                                                                                (4 reviews)

                                                                                                                We’ve gone totally crazy for this mermaid print dress. The soft, cotton-rich jersey design has piping on the back of the neck, but the best part is the full skirt – perfect for every aspiring mermaid who loves to twirl.

                                                                                                                • 95% cotton 5% elastane
                                                                                                                • Machine washable

                                                                                                                Twirly Jersey Dress

                                                                                                                $42.00 $29.40

                                                                                                                  5
                                                                                                                  (12 reviews)

                                                                                                                  Twirl until the music stops in this charming dress. The full skirt is light and airy thanks to the simple cotton design. The elasticated back and crossover straps keep it comfortable, while the lace trim, floral embroidery and scalloped hem add extra sweetness. It's all wrapped up with a big bow at…

                                                                                                                  • 100% cotton
                                                                                                                  • Machine washable

                                                                                                                  Pretty Embroidered Bow Dress

                                                                                                                  $52.00

                                                                                                                    5
                                                                                                                    (1 review)

                                                                                                                    Frill seekers will love this pretty dress. In bright florals or a classic stripy design, it's perfect worn alone or layered with a T-shirt on chilly days. The elasticated back means it's easy to pull on and off, while the full lining makes it feel nice and soft.

                                                                                                                    • 100% cotton
                                                                                                                    • Machine washable

                                                                                                                    Frilly Cross-back Dress

                                                                                                                    $48.00

                                                                                                                      3.6
                                                                                                                      (5 reviews)

                                                                                                                      We used some of our favourite things to decorate this pretty embroidered cotton dress: sweet stripes, delicate floral broderie patterns and scallop trims. The sleeveless design and ruffles down the front are perfect for sunny picnics. And with handy pockets, there's space to save a snack for…

                                                                                                                      • 100% cotton
                                                                                                                      • Machine washable

                                                                                                                      Frill Embroidered Dress

                                                                                                                      $60.00

                                                                                                                        Mum and daughter can both embrace flower power with this Mini Me version of our embroidered boho dress. Choose from striped cotton with jungle detailing or our bold folk-inspired trim. This midi-length design is fully lined with a notch neck and handy pockets – perfect for days spent wandering along…

                                                                                                                        • 100% cotton
                                                                                                                        • Machine washable

                                                                                                                        Embroidered Boho Dress

                                                                                                                        $75.00

                                                                                                                          5
                                                                                                                          (1 review)

                                                                                                                          We picked the biggest, juiciest strawberries for this bold striped dress. Made from a soft knit, our strap style is lightweight and breathable – perfect for lunch in the sun with the grown-ups. We’ve also added little 3D bobble seeds, making it look good enough to eat (without strawberry stains,…

                                                                                                                          • 40% cotton 60% viscose
                                                                                                                          • Machine washable

                                                                                                                          Happy Days Knitted Dress

                                                                                                                          $60.00

                                                                                                                            4.3
                                                                                                                            (3 reviews)

                                                                                                                            Let big imaginations run wild with the eye-catching prints on our jersey dresses. Handy front pockets keep all those super-important treasures safe, while long sleeves ensure warmth on chilly days. And the stripy pattern… well, that’s just fun to look at.

                                                                                                                            • 100% cotton
                                                                                                                            • Machine washable

                                                                                                                            Hotchpotch Jersey Dress

                                                                                                                            $42.00

                                                                                                                              4.4
                                                                                                                              (13 reviews)

                                                                                                                              Embroidered flowers, birds and leaves all blow together across the front of this 100% cotton jersey dress. We've made this smock-style design from lightweight fabric, making it a winner for days spent on the beach, while the ruffled cap sleeves and a keyhole button fastening at the back mean it can…

                                                                                                                              • 100% cotton
                                                                                                                              • Machine washable

                                                                                                                              Embroidered Jersey Dress

                                                                                                                              $45.00

                                                                                                                                5
                                                                                                                                (8 reviews)

                                                                                                                                Want to escape to a desert island? So does this tropical dress, with its intricately embroidered birds and flowers. It's crafted from breezy cotton seersucker with a pretty crochet trim and lined for a full shape. The gently elasticated neckline mean its easy to pull on for exotic adventures.

                                                                                                                                • 100% cotton
                                                                                                                                • Machine washable

                                                                                                                                Embroidered Hem Dress

                                                                                                                                $55.00

                                                                                                                                  4.7
                                                                                                                                  (3 reviews)

                                                                                                                                  What's that jumping over our supersoft stripy dresses? Three appliqué animal friends, thats what. Choose from a shark, parrot or flamingo, all complete with fluttery details. Short sleeves and lightweight cotton make these fun designs perfect for sunny afternoons. Remember, no feeding the…

                                                                                                                                  • 100% cotton
                                                                                                                                  • Machine washable

                                                                                                                                  Animal Appliqué Dress

                                                                                                                                  $45.00

                                                                                                                                    4.9
                                                                                                                                    (8 reviews)

                                                                                                                                    …escapades needn't end at the beach. We've taken inspiration from our favourite holiday adventures and printed them onto this supersoft jersey dress. There's a patch pocket to store shells in and a fun pom-braid trim. The comfortable dropped waist allows plenty of movement while exploring rock…

                                                                                                                                    • 100% cotton
                                                                                                                                    • Machine washable

                                                                                                                                    Drop-waist Jersey Dress

                                                                                                                                    $38.00

                                                                                                                                      Be the cat that got the cream (or the mouse with all the cheese) in this pretty yet practical dress. It's made from 100% cotton cord and the sweet animal appliqué detailing includes a little pair of ears. This design looks positively dreamy paired with our supersoft pointelle tee.

                                                                                                                                      • Outer 100% cotton
                                                                                                                                      • Lining 80% polyester 20% cotton
                                                                                                                                      • Machine washable

                                                                                                                                      Animal Overall Dress

                                                                                                                                      $45.00

                                                                                                                                        4.7
                                                                                                                                        (16 reviews)

                                                                                                                                        Everyone needs a pretty jersey dress, and ours has fluttery sleeves and a drop-waist that's perfect for wearing on its own or pairing with leggings. Now, how to choose between stars and stripes, funky florals or rainbow stripes with multi-coloured 3D embellishments.

                                                                                                                                        • Outer 100% cotton
                                                                                                                                        • Skirt lining 100% cotton
                                                                                                                                        • Machine washable

                                                                                                                                        Fun Jersey Woven Dress

                                                                                                                                        $48.00

                                                                                                                                          4.7
                                                                                                                                          (3 reviews)

                                                                                                                                          Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

                                                                                                                                          • Body 84% cotton 16% polyester
                                                                                                                                          • Hood lining 100% cotton
                                                                                                                                          • Machine washable

                                                                                                                                          Appliqué Towelling Beach Dress

                                                                                                                                          $45.00

                                                                                                                                            4.6
                                                                                                                                            (7 reviews)

                                                                                                                                            No party is complete without a pretty little bow like the one on this delightful dress. Layers of underskirt and cotton voile with embroidered spots and scalloped edges are the icing on the (birthday) cake.

                                                                                                                                            • Outer 100% cotton
                                                                                                                                            • Lining 100% cotton
                                                                                                                                            • Net 100% polyester
                                                                                                                                            • Machine washable

                                                                                                                                            Embroidered Spotty Bow Dress

                                                                                                                                            $85.00

                                                                                                                                              5
                                                                                                                                              (1 review)

                                                                                                                                              It's hard to resist twirling through sunny days in this full-skirted sleeveless dress, made from light cotton. The smocking on the back panel makes it special enough for grown-up al fresco dinners too.

                                                                                                                                              • MUL: Main 92% cotton 8% polyester
                                                                                                                                              • Lining 100% cotton
                                                                                                                                              • Other colours: 100% cotton
                                                                                                                                              • Machine washable

                                                                                                                                              Twirly Tiered Dress

                                                                                                                                              $55.00

                                                                                                                                                4.7
                                                                                                                                                (6 reviews)

                                                                                                                                                Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

                                                                                                                                                • Comes with matching pants
                                                                                                                                                • Garment washed for softness
                                                                                                                                                • Centre back button opening
                                                                                                                                                • 100% cotton
                                                                                                                                                • Machine washable

                                                                                                                                                Hotchpotch Woven Dress

                                                                                                                                                $45.00

                                                                                                                                                  5
                                                                                                                                                  (6 reviews)

                                                                                                                                                  Shine like a star in our fully lined dress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.

                                                                                                                                                  • Main 100% cotton
                                                                                                                                                  • Lining 100% cotton
                                                                                                                                                  • Net 100% polyester
                                                                                                                                                  • Machine washable

                                                                                                                                                  Bright Sequin Spotty Dress

                                                                                                                                                  $66.00

                                                                                                                                                    5
                                                                                                                                                    (1 review)

                                                                                                                                                    Our towelling dress is just the thing to keep the goose bumps at bay in between swimming sessions. With a floral lining and pompom trim, it’s as pretty as it is snug. There’s even a hood for extra toastiness and two pockets for stashing away beach shells.

                                                                                                                                                    • Body 85% cotton 15% polyester, Hood lining 100% cotton
                                                                                                                                                    • Machine washable

                                                                                                                                                    Stripy Towelling Dress

                                                                                                                                                    $48.00

                                                                                                                                                      1.5
                                                                                                                                                      (2 reviews)

                                                                                                                                                      Sparkle through parties in this princess-approved frock. The three-tiered skirt in delicate ombré is made from gathered tulle – perfect for swishing – while the sequin body will outshine any disco ball. It's lined with soft cotton that's gentle on skin, so little dancers can shine on long into…

                                                                                                                                                      • Top 100% polyester
                                                                                                                                                      • Skirt 100% polyester
                                                                                                                                                      • Lining 100% cotton
                                                                                                                                                      • Machine washable

                                                                                                                                                      Sequin Tulle Tiered Dress

                                                                                                                                                      $75.00

                                                                                                                                                        Our classic hotchpotch outfit with matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes. Contrasting pockets add the finishing touch.

                                                                                                                                                        • Comes with matching pants
                                                                                                                                                        • Garment washed for softness
                                                                                                                                                        • Back popper placket opening
                                                                                                                                                        • 100% cotton
                                                                                                                                                        • Machine washable

                                                                                                                                                        Hotchpotch Jersey Dress

                                                                                                                                                        $28.00

                                                                                                                                                          4.7
                                                                                                                                                          (16 reviews)

                                                                                                                                                          Turn up at the party with a crowd of flamingos or shine bright with broderie stars in this spaghetti-strap dress. Crafted from breezy cotton and fully lined with adjustable straps, it'll stay comfortable for dancing on balmy nights. There are even pockets to stash an extra handful of sweets – shh.

                                                                                                                                                          • LBL: main 100% cotton
                                                                                                                                                          • LBL: lining 100% cotton
                                                                                                                                                          • BLU: main 100% viscose
                                                                                                                                                          • BLU: lining 100% cotton
                                                                                                                                                          • Machine washable

                                                                                                                                                          Strappy Woven Dress

                                                                                                                                                          $60.00

                                                                                                                                                            5
                                                                                                                                                            (1 review)

                                                                                                                                                            Picnics in the park are our favourite – have little ones looking the part in our summery dress. We sandwiched classic stripes with floral or gingham prints, and added matching woven knickers. A Peter Pan collar with sweet pockets is the cherry on top. Now, what's in the hamper for lunch?

                                                                                                                                                            • A-line shape
                                                                                                                                                            • Length finishes above knee
                                                                                                                                                            • Inverted pleat at centre front
                                                                                                                                                            • Contrast woven collar
                                                                                                                                                            • Back popper placket opening
                                                                                                                                                            • Front pockets
                                                                                                                                                            • 100% cotton
                                                                                                                                                            • Machine washable

                                                                                                                                                            Collared Hotchpotch Dress

                                                                                                                                                            $34.00

                                                                                                                                                              4.2
                                                                                                                                                              (6 reviews)

                                                                                                                                                              Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

                                                                                                                                                              • Full skirt
                                                                                                                                                              • Short sleeves
                                                                                                                                                              • Length finishes above knee
                                                                                                                                                              • Garment washed for softness
                                                                                                                                                              • Appliqué logo
                                                                                                                                                              • Back popper placket opening
                                                                                                                                                              • 100% cotton
                                                                                                                                                              • Machine washable

                                                                                                                                                              Big Appliqué Jersey Dress

                                                                                                                                                              $38.00

                                                                                                                                                                We've added a touch of magic to this extra-special party dress: delightfully dotty spots woven into the jacquard fabric. There's a detachable grosgrain ribbon sash (because everything's better with a pretty bow) and layers of net lining to create a full ballgown look. Now, where's that glass…

                                                                                                                                                                • PNK: main 62% polyester 38% cotton
                                                                                                                                                                • PNK: lining 100% cotton
                                                                                                                                                                • PNK: net 100% polyamide
                                                                                                                                                                • ECR: main 48% polyester 46% viscose 6% metallised fibre
                                                                                                                                                                • ECR: lining 100% cotton
                                                                                                                                                                • ECR: net 100% polyamide
                                                                                                                                                                • Machine washable

                                                                                                                                                                Jacquard Spot Dress

                                                                                                                                                                $66.00

                                                                                                                                                                  5
                                                                                                                                                                  (1 review)

                                                                                                                                                                  Mini party animals will be more than ready for their first big occasion in our extra-special dress. An all-over print with contrasting gold piping seal the deal on its show-stealing status. A linen and cotton blend keeps them cosy until home time and it's fully lined with matching knickers for…

                                                                                                                                                                  • Full skirt
                                                                                                                                                                  • Short sleeves
                                                                                                                                                                  • Length finishes above knee
                                                                                                                                                                  • Comes with matching pants
                                                                                                                                                                  • Garment washed for softness
                                                                                                                                                                  • Centre back button opening
                                                                                                                                                                  • Outer 55% linen 45% cotton
                                                                                                                                                                  • Lining 100% cotton
                                                                                                                                                                  • Machine washable

                                                                                                                                                                  Printed Occasion Dress

                                                                                                                                                                  $55.00

                                                                                                                                                                    That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

                                                                                                                                                                    • Main 83% cotton 17% polyester
                                                                                                                                                                    • Hood lining 100% cotton
                                                                                                                                                                    • Machine washable

                                                                                                                                                                    Towelling Beach Dress

                                                                                                                                                                    $42.00

                                                                                                                                                                      4.7
                                                                                                                                                                      (21 reviews)

                                                                                                                                                                      That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

                                                                                                                                                                      • Body 84% cotton 16% polyester
                                                                                                                                                                      • Hood lining 100% cotton
                                                                                                                                                                      • Machine washable

                                                                                                                                                                      Towelling Beach Dress

                                                                                                                                                                      $42.00

                                                                                                                                                                        4.8
                                                                                                                                                                        (5 reviews)

                                                                                                                                                                        Little ballerinas can pirouette to their hearts' content in this certified party dress. We added one million (well, almost) sparkling sequins to the top – enough to get everyone dancing. The skirt is gathered at the waist and full to the brim with floaty tulle, for ultimate twirl-ability. Take a…

                                                                                                                                                                        • Top 100% polyester
                                                                                                                                                                        • Skirt 100% polyester
                                                                                                                                                                        • Lining 100% cotton
                                                                                                                                                                        • Machine washable

                                                                                                                                                                        Sparkly Tulle Ballerina Dress

                                                                                                                                                                        $85.00

                                                                                                                                                                          5
                                                                                                                                                                          (1 review)

                                                                                                                                                                          When life gave us lemons we made this zesty sundress – and then threw in a candy striped version to sweeten the deal. A full skirt is perfect for twirling in the garden, while the elasticated smocking on the back creates a comfortable, secure fit. What could be better? Nothing. Except a lemon…

                                                                                                                                                                          • 100% cotton
                                                                                                                                                                          • Machine washable

                                                                                                                                                                          Fifties Sundress

                                                                                                                                                                          $52.00

                                                                                                                                                                            3.9
                                                                                                                                                                            (12 reviews)

                                                                                                                                                                            When the sun's out, there's no time to waste – just slip on this pretty sundress with colourful crochet sleeves. Choose the bright floral print or playful stripes – both are made from soft cotton jersey with a fun bobble trim, keeping things cool and comfortable for playtime in the garden.

                                                                                                                                                                            • 100% cotton
                                                                                                                                                                            • Machine washable

                                                                                                                                                                            Crochet Sleeve Sundress

                                                                                                                                                                            $42.00

                                                                                                                                                                              5
                                                                                                                                                                              (6 reviews)

                                                                                                                                                                              This fruity flutter appliqué design is just right for summer fun, with bold stripes and sparkly sequins to make the most of the sunshine. Breathable cotton makes playtime comfortable, and the tie straps aren't just pretty – they're secure enough to withstand even the most active holiday…

                                                                                                                                                                              • 100% cotton
                                                                                                                                                                              • Machine washable

                                                                                                                                                                              Sequin Jersey Sundress

                                                                                                                                                                              $45.00

                                                                                                                                                                                3.3
                                                                                                                                                                                (4 reviews)

                                                                                                                                                                                These versatile turn-up dungarees are your go-to outfit for long days spent exploring the great outdoors. Fill the handy pockets with all your super-important adventuring essentials (sweets, compass and maybe a treasure map or two). Wear with a Breton tee and your most comfortable pair of trainers.

                                                                                                                                                                                • 98% cotton 2% elastane
                                                                                                                                                                                • Machine washable

                                                                                                                                                                                Adventure Overalls

                                                                                                                                                                                $55.00

                                                                                                                                                                                  5
                                                                                                                                                                                  (12 reviews)

                                                                                                                                                                                  Reach for the stars (or maybe just the monkey bars) in our fun jumpsuit. Always ready for action, this easy-to-wear piece has an elasticated drawstring waistband for a perfect fit and two handy pockets for stashing away those sweet wrappers. The all-over star print and fluttery detailing add a…

                                                                                                                                                                                  • 100% cotton
                                                                                                                                                                                  • Machine washable

                                                                                                                                                                                  Chambray Stars Jumpsuit

                                                                                                                                                                                  $60.00

                                                                                                                                                                                    Budding gardeners and dinosaur hunters alike will love this playsuit. The loose, lightweight fabric makes it great for sunny days, while the straps are adjustable for a perfect fit. The culottes finish below the knee, so it's great for bike rides through lost worlds or cartwheeling through the…

                                                                                                                                                                                    • Adjustable strap
                                                                                                                                                                                    • 100% viscose
                                                                                                                                                                                    • Machine washable

                                                                                                                                                                                    Culotte Romper

                                                                                                                                                                                    $45.00

                                                                                                                                                                                      5
                                                                                                                                                                                      (2 reviews)
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