Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…
This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling pool. Playful prints and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially brave…
Spend afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the…
Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…
We took the essential everyday T-shirt – complete with 100% cotton jersey, semi-fitted shape and just-right length – and gave it that unique Boden twist with designed-in-house prints. You’re looking at a wardrobe game-changer.
Easy-tie strings mean you can adjust this triangle-cup halterneck bikini to get the perfect amount of coverage and a comfortable fit (no 'slips' here). Now all you need is the matching bottoms and a sun lounger to laze on.
Comfortable? Check. Feminine? You got it. Stylish? Oh, yes. This swimsuit does it all (and then some). The halterneck, under-bust shelf and lightly padded cups provide support, while the added ruching flatters every curve. Embrace a retro look with the plunging V-neck.
NSP: Body 80% polyamide 20% elastane, body lining 84% polyamide 16% elastane, cup inner lining 100% polyester, gusset 100% polyester
Other colours: body 82% polyamide 18% elastane, body lining 84% polyamide 16% elastane, cup inner lining 100% polyester, gusset 100% polyester
This T-shirt was made for adventurous spirits. Pops of neon and hints of glitter bring the animal graphics to life and the contrast binding on the neck and sleeve is as bold as it is colourful. It's just the thing to pack for that long-awaited summer holiday.
These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.
No trip to the beach is complete without flip-flops and the rainbow and flamingo designs match our other seaside essentials. They are super easy to slip off when the urge to have sandy toes takes over.
Treat little mermaids to a pretty way to dry off after a day of splashing around. The supersoft 100% cotton with colourful rainbows or tropical flamingos might just tempt them out of the water that little bit quicker (you can thank us later). Match with our swimwear for a coordinated set.
There's a reason why this dress is a bestseller season after season. The wrap detail on the bust... The cinched-in waist... The soft A-line shape... It all adds up to a wardrobe classic that you'll wear and wear. You’ll see what we mean.
Take friendly flamingos to the beach or dress up in nautical stripes with this comfortable jersey playsuit. The bright printed design features buttons on the shoulders for quick changes. A drawstring waist stays comfortable when stretching to build the highest sandcastle, while the pockets hold your…
Did someone say they love our shirt dresses? We took the hint—this versatile bestseller is back. Its flattering fit-and-flare silhouette and waist-nipping striped tie detail made it pretty famous the first time around. And, once again, it's destined to impress in even more striking prints and…
97% cotton 3% elastane
Flattering fitted shape through bust and waist with a full skirt
Turn up at the party with a crowd of flamingos or shine bright with broderie stars in this spaghetti-strap dress. Crafted from breezy cotton and fully lined with adjustable straps, it'll stay comfortable for dancing on balmy nights. There are even pockets to stash an extra handful of sweets – shh.
Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.
From parties to paddling in the ocean, everything is better in a full-skirted dress. This one has extra gathers at the waist for maximum twirlability, with handy pockets too. The fully adjustable contrast-colour straps cross at the back for that sunny-holiday-worthy finish.
There's only one way to improve sequins and that's to have them change colour. Well, here's some good news: the ones on this jersey day dress do just that. We've teamed them with flutter sleeves and a contrasting tiered skirt. Prepare to sparkle all through the day.
Our classic jersey dress with cute animals and matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes.
Keep little ones comfy in our 100% cotton body. These plain and pin spot options feature picot trim details around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy mornings.
Garment washed for softness
Popper opening at crotch
Popper fastening at back neck
Bodysuit is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
Baby can never have too many easy-to-wear tops in the early days. We added an ivory broderie or dotty print collar to this one – because why should essentials be boring? Ruched sleeves and soft 100% cotton fabric make it oh-so-comfortable, while poppers all down the back make it practical too.
Calling all time travellers: we’re heading back to the sixties with this comfy T-shirt. The colourful graphic has a retro feel, while the boxy shape and turned-up sleeves make it relaxed and easy to wear. Look closely and you'll spot a sprinkle of glitter...