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Fairytale

Ideal for play dates or the park, this sweet little dress has a sueded finish which feels lovely and soft against baby's skin. Featuring a collar for extra daintiness, it's finished with poppers down the back for easy costume changes (phew).

  • Back popper placket opening
  • 100% cotton
  • Machine washable

Multi Fairytale Pretty Printed Jersey Dress

$34.00

    3.9
    (9 reviews)

    We’ve taken the stuff that dreams are made of (plus a bit of sparkle) and sewn it into a T-shirt. Fairy-tale creatures with fluttery details add a bit of magic to everyday wardrobes. And the cosy cotton has a special velvet-like finish that's as soft as the clouds.

    • 100% cotton excluding decoration
    • Appliqué and embroidery logo
    • Machine washable

    Fairytale Sequin T-shirt

    $32.00

      4.2
      (5 reviews)

      Little legs will love these trousers just as much as you do. They're 100% cotton to make them supersoft as well as being fully reversible with a sweet pattern on one side and stripes on the other (the perfect choice for mucky pups).

      • Elasticated waist with functional drawstring
      • Outer 100% cotton
      • Reverse 100% cotton
      • Machine washable

      Multi Fairytale Supersoft Reversible Pants

      $34.00

        4.9
        (9 reviews)

        We've added a ruffled collar and sleeves to this pretty printed tee, so everyone will coo over your little one more than ever. It's made from cotton with a sueded finish for a supersoft feel against baby's skin. Poppers down the back take the fuss out of dressing.

        • Back popper placket fastening
        • 100% cotton
        • Machine washable

        Multi Fairytale Pretty Printed T-shirt

        $25.00

          5
          (7 reviews)

          Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

          • Appliqué logo
          • Shoulder popper fastening
          • 100% cotton
          • Machine washable

          Fairytale Friends T-shirt

          $25.00

            This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

            • Appliqué logo
            • Back button placket opening
            • Outer 100% cotton
            • Lining 100% cotton
            • Machine washable

            Fairytale Appliqué Dress

            $48.00

              5
              (1 review)

              Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

              • Top outer and lining 100% cotton
              • Bloomer outer and lining 100% cotton
              • Top has back button placket opening
              • Bloomer has elasticated waistband
              • Embroidery detail on ECR colourway
              • Machine washable

              Pretty Woven Play Set

              $55.00

                4
                (1 review)

                This magical dress is a fairy tale come true, with a party-ready swingy shape and its very own princess. We waved our wand to make the horse-drawn carriage shimmer with sparkly sequins. And best of all, it won't be turning into a pumpkin come midnight.

                • 100% cotton
                • Machine washable

                Fairytale Appliqué Dress

                $45.00

                  5
                  (1 review)

                  What’s more magical than this jumper? Absolutely nothing. We’ve woven in every colour of the rainbow and added a unicorn to make it as dreamy as possible. There are stripes on the front and the back, and we’ve topped it all off with a sparkly gold trim.

                  • 40% cotton 31% viscose 22% polyamide 5% cashmere 1% polyester 1% metallised fibre
                  • Machine washable

                  Sparkly Fairytale Sweater

                  $55.00

                    5
                    (1 review)

                    Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

                    • Appliqué logo
                    • Shoulder popper fastening
                    • 100% cotton
                    • Machine washable

                    Fairytale Friends T-shirt

                    $25.00

                      Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

                      • Top outer and lining 100% cotton
                      • Bloomer outer and lining 100% cotton
                      • Top has back button placket opening
                      • Bloomer has elasticated waistband
                      • Embroidery detail on ECR colourway
                      • Machine washable

                      Ecru Fairytale Embroidery Pretty Woven Play Set

                      $55.00

                        4
                        (1 review)

                        We’ve got just the T-shirt for brave adventurers with big imaginations. It's decorated with appliqué fairy-tale scenes in bold colours with hints of metallic thread (for that magical touch). In stretchy, comfortable cotton, it's perfect for layering with cardigans and jeans – or suits of…

                        • Appliqué logo
                        • 100% cotton
                        • Machine washable

                        Magical Appliqué T-shirt

                        $30.00

                          5
                          (5 reviews)

                          Who says bedtime can't be exciting? This cosy nightdress features fun prints for mini daredevils to snuggle up with. Elasticated cuffs are designed to keep you comfortable, while a frilled neck and velvet tape at the back lend a nice finishing touch.

                          • 53% cotton 47% modacrylic
                          • Machine washable
                          • Low flammability to BS5722 and 16CFR 1615/16

                          Multi Fairytale Printed Nightie

                          $42.00

                            5
                            (8 reviews)

                            This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

                            • Appliqué logo
                            • Back button placket opening
                            • Outer 100% cotton
                            • Lining 100% cotton
                            • Machine washable

                            Fairytale Appliqué Dress

                            $48.00

                              5
                              (1 review)

                              This twin-pack of essential rompers will save the day when you need a simple outfit, fast. Poppers all the way down make quick work of changing and the brushed inside fabric will keep baby happy and cosy all day long.

                              • Front and inside leg popper fastening
                              • 100% cotton
                              • Machine washable

                              Multi Fairytale Twin Pack Pretty Romper

                              $52.00

                                5
                                (1 review)

                                After a busy day's adventuring, these long johns are just the thing to slip into. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. Choose from an array of fun designs – the dark blue option being…

                                • DBL: printed option is glow in the dark, stripe PJ in the pack is not
                                • Stretchy jersey rib
                                • Soft against skin
                                • Brushed inside for cosiness
                                • Rib cuffs for a snuggly fit
                                • Fully elasticated waist for stretch and comfort
                                • Easy care, machine wash and tumble dryable
                                • 100% cotton
                                • Machine washable

                                Multi Fairytale Twin Pack Cosy Long Johns

                                $64.00

                                  4
                                  (2 reviews)

                                  …encrusted with gold sequins and delicate metalwork, and neatly edged with grosgrain. We’ve even made sure your foot rests on nothing less than supersoft gold-spotted leather. Don’t wait for an excuse – wear them with pretty much everything in this collection, whenever the fairytale mood takes you.

                                  • Upper textile
                                  • Lining and sole leather
                                  • Hand-applied sequin embellishment
                                  • Comes with its own fabric storage bag
                                  • Grosgrain binding

                                  Cynthia Slippers

                                  $230.00

                                    Ever wondered what would happen if animals ruled the (medieval) world? We have, and we liked it so much we turned our ideas into appliqués. This 100% cotton T-shirt adds a bit of fairy-tale magic to playtime, perfect for exploring enchanted castles and going on mysterious quests.

                                    • Appliqué and embroidery logo
                                    • 100% cotton
                                    • Machine washable

                                    Animal Kingdom T-shirt

                                    $30.00

                                      A magical world is closer than anybody thinks with this fairy-tale print sweatshirt. Featuring a supersoft finish and fun contrast cuffs, it’s comfortable enough for everyday wear and special enough for big occasions. That’s what we call a happily ever after.

                                      • 72% cotton 28% polyester
                                      • Machine washable

                                      Hero's Tale Sweatshirt

                                      $42.00

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