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Fairytale

This magical dress is a fairy tale come true, with a party-ready swingy shape and its very own princess. We waved our wand to make the horse-drawn carriage shimmer with sparkly sequins. And best of all, it won't be turning into a pumpkin come midnight.

  • 100% cotton
  • Machine washable

Fairytale Appliqué Dress

$45.00 $40.50

    5
    (3 reviews)

    We’ve taken the stuff that dreams are made of (plus a bit of sparkle) and sewn it into a T-shirt. Fairytale creatures with fluttery details add a bit of magic to everyday wardrobes. And the cosy cotton has a special velvet-like finish that's as soft as the clouds.

    • 100% cotton excluding decoration
    • Appliqué and embroidery logo
    • Machine washable

    Fairytale Sequin T-shirt

    $32.00 $25.60

      4.4
      (12 reviews)

      This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

      • Appliqué logo
      • Back button placket opening
      • Outer 100% cotton
      • Lining 100% cotton
      • Machine washable

      Fairytale Appliqué Dress

      $48.00 $33.60

        5
        (3 reviews)

        Who says bedtime can't be exciting? This cosy nightdress features fun prints for mini daredevils to snuggle up with. Elasticated cuffs are designed to keep you comfortable, while a frilled neck and velvet tape at the back lend a nice finishing touch.

        • 53% cotton 47% modacrylic
        • Machine washable
        • Low flammability to BS5722 and 16CFR 1615/16

        Multi Fairytale Printed Nightie

        $42.00 $33.60

          5
          (12 reviews)

          Ideal for play dates or the park, this sweet little dress has a sueded finish which feels lovely and soft against baby's skin. Featuring a ruffle collar for extra daintiness, it's finished with poppers down the back for easy costume changes (phew).

          • Back popper placket opening
          • 100% cotton
          • Machine washable

          Multi Fairytale Pretty Printed Jersey Dress

          $34.00 $30.60

            4.1
            (16 reviews)

            Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

            • Appliqué logo
            • Shoulder popper fastening
            • 100% cotton
            • Machine washable

            Fairytale Friends T-shirt

            $25.00 $22.50

              5
              (1 review)

              Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

              • Top outer and lining 100% cotton
              • Bloomer outer and lining 100% cotton
              • Top has back button placket opening
              • Bloomer has elasticated waistband
              • Embroidery detail on ECR colourway
              • Machine washable

              Ecru Fairytale Embroidery Pretty Woven Play Set

              $55.00 $49.50

                4
                (1 review)

                This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

                • Appliqué logo
                • Back button placket opening
                • Outer 100% cotton
                • Lining 100% cotton
                • Machine washable

                Fairytale Appliqué Dress

                $48.00 $33.60

                  5
                  (3 reviews)

                  This twin-pack of essential rompers will save the day when you need a simple outfit, fast. Poppers all the way down make quick work of changing and the brushed inside fabric will keep baby happy and cosy all day long.

                  • Front and inside leg popper fastening
                  • 100% cotton
                  • Machine washable

                  Multi Fairytale Twin Pack Pretty Romper

                  $52.00 $46.80

                    5
                    (1 review)

                    We've added a ruffled collar and sleeves to this pretty printed tee, so everyone will coo over your little one more than ever. It's made from cotton with a sueded finish for a supersoft feel against baby's skin. Poppers down the back take the fuss out of dressing.

                    • Back popper placket fastening
                    • 100% cotton
                    • Machine washable

                    Multi Fairytale Pretty Printed T-shirt

                    $25.00 $22.50

                      5
                      (9 reviews)

                      We’ve got just the T-shirt for brave adventurers with big imaginations. It's decorated with appliqué fairy-tale scenes in bold colours with hints of metallic thread (for that magical touch). In stretchy, comfortable cotton, it's perfect for layering with cardigans and jeans – or suits of…

                      • Appliqué logo
                      • 100% cotton
                      • Machine washable

                      Magical Appliqué T-shirt

                      $30.00 $27.00

                        5
                        (8 reviews)

                        Little legs will love these trousers just as much as you do. They're 100% cotton to make them supersoft as well as being fully reversible with a sweet duck pattern on one side and stripes on the other (the perfect choice for mucky pups).

                        • Elasticated waist with functional drawstring
                        • Outer 100% cotton
                        • Reverse 100% cotton
                        • Machine washable

                        Multi Fairytale Supersoft Reversible Pants

                        $34.00 $30.60

                          4.9
                          (11 reviews)

                          Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

                          • Appliqué logo
                          • Shoulder popper fastening
                          • 100% cotton
                          • Machine washable

                          Fairytale Friends T-shirt

                          $25.00 $22.50

                            5
                            (1 review)

                            What’s more magical than this jumper? Absolutely nothing. We’ve woven in every colour of the rainbow and added a unicorn to make it as dreamy as possible. There are stripes on the front and the back, and we’ve topped it all off with a sparkly gold trim.

                            • 40% cotton 31% viscose 22% polyamide 5% cashmere 1% polyester 1% metallised fibre
                            • Machine washable

                            Sparkly Fairytale Sweater

                            $55.00 $49.50

                              5
                              (1 review)

                              Ever wondered what would happen if animals ruled the (medieval) world? We have, and we liked it so much we turned our ideas into appliqués. This 100% cotton T-shirt adds a bit of fairy-tale magic to playtime, perfect for exploring enchanted castles and going on mysterious quests.

                              • Appliqué and embroidery logo
                              • 100% cotton
                              • Machine washable

                              Animal Kingdom T-shirt

                              $30.00 $24.00

                                5
                                (4 reviews)

                                Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

                                • Top outer and lining 100% cotton
                                • Bloomer outer and lining 100% cotton
                                • Top has back button placket opening
                                • Bloomer has elasticated waistband
                                • Embroidery detail on ECR colourway
                                • Machine washable

                                Pretty Woven Play Set

                                $55.00 $49.50

                                  4
                                  (1 review)

                                  After a busy day's adventuring, these long johns are just the thing to slip into. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. You'll be the cosiest kid around.

                                  • DBL: printed option is glow in the dark, stripe PJ in the pack is not
                                  • Stretchy jersey rib
                                  • Soft against skin
                                  • Brushed inside for cosiness
                                  • Rib cuffs for a snuggly fit
                                  • Fully elasticated waist for stretch and comfort
                                  • Easy care, machine wash and tumble dryable
                                  • 100% cotton
                                  • Machine washable

                                  Multi Fairytale Twin Pack Cosy Long Johns

                                  $64.00 $51.20

                                    4.4
                                    (7 reviews)

                                    …encrusted with gold sequins and delicate metalwork, and neatly edged with grosgrain. We’ve even made sure your foot rests on nothing less than supersoft gold-spotted leather. Don’t wait for an excuse – wear them with pretty much everything in this collection, whenever the fairytale mood takes you.

                                    • Upper textile
                                    • Lining and sole leather
                                    • Hand-applied sequin embellishment
                                    • Comes with its own fabric storage bag
                                    • Grosgrain binding

                                    Cynthia Slippers

                                    $230.00 $207.00

                                      5
                                      (2 reviews)

                                      A magical world is closer than anybody thinks with this fairy-tale print sweatshirt. Featuring a supersoft finish and fun contrast cuffs, it’s comfortable enough for everyday wear and special enough for big occasions. That’s what we call a happily ever after.

                                      • 72% cotton 28% polyester
                                      • Machine washable

                                      Hero's Tale Sweatshirt

                                      $42.00 $37.80

                                        5
                                        (2 reviews)
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