Elana Dress

Is it just us, or do pockets make dresses better? This one's got an exposed zip and the two large patch pockets on the front, meaning your handbag will soon be out of a job. Crafted from a fine, supersoft cord fabric, this dress has a gently fitted shape thanks to the panelled cut and waist seam.

This ultra-comfortable sweatshirt dress is trimmed with actual rainbows on its cuffs and down its back. The brushed cotton is soft as a cloud and the two buttons at the neckline means it's easy to slip on and head out to play. Found a pot of gold? Pop it in the patch pockets.

Effortlessly elegant with a fitted bodice for a full skirt, this dress knows how to bring a vintage vibe. It's feminine in every imaginable way, from the soft gathering to the flared sleeves and the soft, drapey viscose fabric. You'll find not one, but two tiers around the skirt, and a cinching…

…knits and winter months – the very best of friends. We've taken a classic cable knit stitch and partnered it with a relaxed swing shape, making this dress the perfect companion for thick tights and boots. A liberal sprinkling of soft alpaca wool means chills are definitely not invited to this party.

We have brought our sweatshirt dress back as you loved it so much. We have a range of tempting new options (including embroidery). The relaxed shape is comfortable in supersoft cotton and easy to wear – simply throw it on with pumps or trainers and go.

Why have one ruffle when you can have four? This flouncy dress is playful and sophisticated, made from lightweight crinkle georgette with added frills at the cuffs. Slightly sheer blouson sleeves amp up the romance factor, making this the perfect partner for boots or heels (and cocktails).

Should have been out the door five minutes ago? This dress is for you. Panels through the body give it an effortlessly elegant structured shape. It has cap sleeves and an above-the-knee cut for a pulled-together finish (even when you’re feeling less than).

Statement floral print, flippy skirt, cinched waist... Is there nothing this dreamy dress can't do? The sheer sleeves provide peek-a-boo charm, while the keyhole neckline and flowy shape give it a carefree style. Tie the belt to give the floaty design some shape, or leave it loose. However you wear…

Who wants to be serious all day? Not us. Bring some fun to your outfit in our hotchpotch dress (while remaining grown-up and elegant at all times, of course). With an in-house print covered in bright flowers, checks or spots, it's a playful twist on daytime glamour. The shape is flirty and…

It’s the little things that get you noticed… like the intricate pintuck detailing and elegant blouson sleeves on this drapey dress. In fluid viscose that's cut to perfection, it'll make you look like you've made all the effort when it was (whisper it) oh-so easy.

We take your standard knitted dress, and we raise you this fit-and-flare, pleated-skirt, contrast-stripe, midi-length, scoop-neck knitted dress. Yes, it really does have all of those things. And we haven't even talked about the subtle blouson sleeves. This is a statement dress, if ever we saw one.

A full skirt, handy pockets, adjustable straps and buttons... We've put them all on our dungaree dress. But we believe it's what's on the inside that counts, so we've added a sprinkle of colour to the lining – now it's double the fun.

That elusive point where comfort meets style? This knitted dress. Crafted from a soft yarn, it's fitted at the waist before whooshing out into a full, pleated skirt falling just below the knee. But the best part? There are frills. We've added this feminine detail to the scoop neck and cuffs.

Phew, it's the weekend. But what to wear? Our hotchpotch-print dress, that's what. Its unstructured shape makes it perfect for powering through errands (or lounging at home), while a gathered waist and contrast trim give it a flattering fit. Blouson sleeves add a retro twist to Saturday brunches and…

It's all peace and love with our oh-so-'60s balloon-sleeved dress. The supersoft satin-backed crepe is in-house-designed floral patterns or solid black. Cut in a classic shift shape, with a stand collar, this piece can be teamed with boots or heels (beehive optional).

Don't let the cold stop the fun with this cosy sweatshirt dress. Whether you choose the sparkly stripes or the playful, all-over llama print, this knee-length style is crafted from brush-back cotton for a soft feel. We even put a pretty pleat on the front and added two tiny pockets for even tinier…

Don't let the cold stop the fun with this cosy sweatshirt dress. Whether you choose the sparkly stripes or the playful, all-over llama print, this knee-length style is crafted from brush-back cotton for a soft feel. We even put a pretty pleat on the front and added two tiny pockets for even tinier…

Join the animal friends on this cotton dress and fun is guaranteed – they've even brought their own toys and tassels. The dress is decorated with appliqué, 3D details and a contrast rib neck, while the full swing shape leaves plenty of room for running around.

…choose between our favourite animals, flowers and colours – so we put them all on this dress. Friendly pals are brightened up with appliqué detailing and metallic threads. The swing style and soft cotton fabric make the dress perfect for swooshing. We put stripes on the sleeves too, just because.

Woodland walks, festive parties, visiting Father Christmas… This soft jersey dress takes everything in its stride. The super-cosy fabric makes for a comfortable fit. And what’s a festive dress without a touch of sparkle? This one has a stretchy glitter waistband, just because.

These days, power dressing is all about beautiful tailoring and standout details. We've cut this pencil dress from textured cotton, added an elegant roll collar and flattering princess seams – and yes, it's even got pockets.

There's no need to make space in the wardrobe for this dress – it's going to get plenty of wear. Soft 100% cotton? Check. Fun contrast pockets? Check. Bright colours and stripes? Check. Sign us up.

This short-sleeved dress has great chuck-on-ability. And the unbelievably soft jersey cotton has all-day-every-day comfort. But the best bit? Check out that bedazzling colourful waistband with a glittery gold stripe. Shine bright. Shimmer on.

…highlight of this dress is the adorable animal-themed (and fully functional) pockets. Choose from cute cats nestled on a spotty background or lovable llamas racing across stripes. The cuffed sleeves have sweet ruffles and we added gold piping too. Best of all? This special dress is still machine…

…highlight of this dress is the adorable animal-themed (and fully functional) pockets. Choose from cute cats nestled on a spotty background or lovable llamas racing across stripes. The cuffed sleeves have sweet ruffles and we added gold piping too. Best of all? This special dress is still machine…

Get this easy-to-wear jersey dress in your wardrobe and you'll never face dressing dilemmas again. The semi-fitted shape and three-quarter-length sleeves are perfect for dressing down at the weekend with boots and tights but pair it with heels, and that bold print is ready to make a statement at the…

Calling all animal lovers – the sequinned creatures on this soft jersey dress are just waiting to be taken to a party. They sit above the printed skirt. Functional buttons at the back mean less time spent dressing, more time having fun.

Just spotted: our grey marl dress with its gold dotty print. In fact, the extra-special sparkly waistband and full skirt are hard to miss. Long sleeves and a cosy cotton knit make it just the thing for blustery days in the woods – just don’t forget those woolly tights.

Watch out, prima ballerinas – when this super-soft cotton dress gets twirling, the gathered skirt will give professional pirouetters a run for their money. Even when it's not in full swing, the ruffles on the sleeves and collar will keep it firmly at the centre of attention. The best part? It has…

A bit like wearing a cloud (probably), this velour dress with gently gathered cuffs is wonderfully soft and cosy. And we haven't even got to the best bit yet: the bodice is decorated with two sequin-coated frills, which continue onto the back. Who needs tinsel anyway?

What’s not to love about spots, stripes and florals? Our jersey dress is great for playtime in the park and sweet enough for a Sunday roast. This easy-to-wear design has long sleeves to keep arms cosy and pretty heart-shaped pockets that are perfect for stashing treats.

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has pockets for…

Stripes or prints... How about stripes AND prints? This hotchpotch dress combines the best of both worlds with a ribbed bodice and contrasting pattern skirt, all neatly gathered with a drawstring. Crafted from soft cotton, it also features two pockets – just the thing for stashing treasures.

This dress is undeniably charming. We love the gathers at the waist that create a full swishy skirt. It's made for comfort, with soft brushed cotton, elasticated cuffs and handy pockets. Full sleeves add a little extra warmth for those tricky days when the weather can't quite make up its mind.

When the occasion calls for a really grown-up outfit, reach for this dress with smocking and ruffles. The soft, woven fabric comes in an animal and unicorn print (because grown-up shouldn't mean boring), and it has tapered cuff sleeves. Did we mention it's practical too? Check out the handy pockets.

Young astronaut-in-training or serious sparkle fan? Either way, this soft cotton T-shirt dress is the answer. The shimmering sequins change colour for a slick party trick, while the comfortable A-line shape means it's perfect for dancing. Be warned: wearers may well upstage the Christmas…

This 100% cotton dress has a trick up its sleeve. No, really – we made the care labels removable so it’s fully reversible. One side’s stripy and the other has a colourful print, so every occasion’s covered. Life’s just more fun inside out, isn't it?

This soft jersey swing dress makes getting ready easy, so there's more time for playing games in the park. It's finished with pretty, playful prints and the full skirt is good for a twirl or three. Longer sleeves with contrast stripes help you stay cosy on nippy days.

This long-sleeved dress has great chuck-on-ability. And the unbelievably soft cotton mix has all-day-every-day comfort. If a party arises, the swingy skirt is perfect for showing off dance moves. But the best bit? Check out that sparkly waist tie and gold lurex piping detail.

If you ask us, the festive season is for sparkling. This jersey dress agrees, with three oh-so-Christmassy scenes to choose from and long stripy sleeves for extra cosiness. The A-line swing shape makes it super comfortable, while the appliqué detail is embroidered with extra-special thread for…

That’s it, we’re declaring a snow day. Or if we can’t, at least we have this dress – the festive scene wrapped all the way around the hem makes it the next best thing. There's plenty of ruffles, frills and gathers at the empire seam for fullness. We even added an all-over star print, so the fun can…

This 100% cotton dress has a trick up its sleeve. No, really – we made the care labels removable so it’s fully reversible. The outside is in spots or stripes with a different print inside, so every occasion’s covered. Life’s just more fun inside out, isn't it?

Good news for pompom addicts: we've taken everyone's favourite T-shirt dress and trimmed the neck and sleeves with bouncy little spheres of loveliness. The easy shape makes this the perfect grab-and-go outfit.

A dress for playing on the climbing frame? That's right. This drop-waisted sweatshirt dress is as light as a feather. The fabric is brushed on the inside for maximum softness and there are handy pockets too. Choose from sparkly stripes or clouds and rainbows and race to the nearest park.

Whatever your day has in store, this dress will deliver. It has a tiered skirt for extra fullness and an in-house-designed print. Cut from a relaxed, drapey fabric, it features a classic crew neck and wide sleeves. It's our favourite kind of dress: elegant, yet laid-back.

Say hello to the perfect fuss-free holiday dress in cool cotton. The shift shape slips on over your bikini, while the fitted waist keeps things flattering. A colourful trim on the neck and hem show this dress is ready for sun, fun and sangria (aren't we all).

…no such thing as too much sparkle, especially at Christmas. With three tiers of sequin trim on the skirt – plus a sequin bow at the neck – this dress has more glitz than a tinsel-covered tree. Made from knitted fabric, it's cosy enough for a sleigh ride home after twirling the night away on the…

This skater dress with its full, swishy skirt has a trick up its sleeve (or should we say, across the front): a sequin design that magically changes colour when you brush your hand over them. Choose between a rollerskate and a shooting star; either way, there's sparkly thread in the waistband and…

Hopscotch away: the extra stretch we've added to our denim dress makes for unrestricted hopping and skipping. A floral jersey lining adds soft comfort while running around on the playground. With three handy pockets and easy-clip dungaree clasps, it looks great layered with a long-sleeved top on…

What's better, sparkles or rainbows? Trick question: our knitted skater dress wins by combining both. There's glittery thread all over the grey fabric and it has rainbow detailing on the cuffs, waistband and ruffles. The gathered skater skirt is perfect for showing off dance moves and shimmering in…

Ready to ruffle some feathers? We reckon our tiered party dress will do the trick. Gold piping around the neckline and an all-over gold foil star print add a dusting of sparkle, while the voluminous skirt can’t wait to spread its wings. 100% cotton fabric and long sleeves with elasticated cuffs keep…

Who loves to party? Astronauts (probably). This fully-lined velvet dress is just the ticket for those Space School balls. Decorated with sparkly stars, planets and moons, it's sure to impress passing aliens. The floaty sleeves and swing skirt were made for showing off those cosmic dance moves.

Hands up who likes sparkles? This tulle dress has got twinkling down to a T, with its metallic star fabric. It has frilled cap sleeves, an elasticated waistband and a full (not to mention, swishy) skirt. The all-over lining and zip at the back make it super-comfortable to wear. Move over, stars –…

Our knitted dress is proof that less is more. The versatile wide-neck shape has subtle '60s style with flared sleeves and contrast stripes. Enhance the retro vibe with knee-high boots or keep it simple with a pair of ballet flats.

You know that amazing feeling when you try on a dress that drapes like a dream? This supremely comfortable jersey number will give you just that. Waistline ruching creates a flattering effort, while secret pockets add a practical element.

…your thoughts are on astrology, you can't deny how pretty this starry print dress is. Made from comfortable jersey fabric and cut to a midi length for a relaxed feel, it'll look polished paired with heels or dressed down with boots. With neck-tie detailing and flattering ruching at the waist,…

…– but what about statement sleeves? Get to know them better with this striking party-ready dress. The blouson design billows out, before gathering elegantly at the wrist with a buttoned cuff. This dress is made from a soft, free-flowing fabric that'll give it a little extra swish on the dance floor…

This dress will be the envy of every other dress in the room. That’s thanks to luxurious, in-house-designed lace and a sleek, fitted shape. Plus, those details: a keyhole back, ladder trim detailing, a fluted hem that kicks out gently at the knee… Expect stares (and compliments).

The perfect formula for party-season dressing? Sumptuous velvet + rich, jewel tones. And this midi-length dress has both. Crafted from a luxurious silk-blend fabric, its elegant boat neck turns into a graceful V at the back, while the fitted waistband adds definition. Accessorise with a classic…

Looking to master the art of desk-to-drinks dressing? This is the dress for you. Made from comfortable ponte jersey, it features a boat neck and a midi-length skirt that's work- AND party-appropriate (though we know where we'd rather be). The fit-and-flare cut has a timeless, feminine feel, while…

We have updated our Primrose Ottoman Dress with long sleeves for chillier days, as the weather shouldn’t stop you looking chic. This fitted dress, crafted in thick ottoman fabric is super cosy and ultra-elegant too. Slimming darts and pops of colour at the waist create a flattering shape, while the…

Have you ever wondered if it’s possible to find blanket-style-comfort in a supremely flattering dress? Well, wonder no more. This subtly fitted jacquard shift dress sits just above the knee and has a wider neck for extra comfort. We've given it our in-house designed print and slightly fluted…

Did somebody say they wanted a statement dress? Well, here it is. We're extra proud of the intricate in-house designed embroidery, which stands out on the delicately fluted scalloped sleeves. Crafted from a drapey cotton blend, the full skirt gives it a flattering fit. Finished off with a keyhole…

Looking for an elegant midi dress with added luxe? Have we got something for you. The chic boho print is eye-catching, while the flattering fit-and-flare design ensures this dress is as comfortable as it is sophisticated. It's finished with a contrast velvet trim on the neck, waist and cuffs, and…

Our take on the classic shift dress is a workwear essential – but served with a subtle side of fun. The detachable belt means you can choose to define the waist or let the dress hang loose, while contrast stitch detailing adds a stylish touch. The A-line shape and round neck keep it smart for the…

Slipping into this woven dress is like stepping into an enchanted woodland. The intricate jacquard print features majestic stags and bunnies leaping against a midnight blue sky, adding a little magic and marvel to Christmas parties. The fitted top and full skirt, lined with layers of soft cotton…

With its playful prints and classic smocked design, this dress will charm the socks off every grown-up in the room. It's made from soft jersey and has long sleeves to keep little ones snug. The popper placket on the back makes quick costume changes easy-peasy.

Ideal for Christmas parties, this festive little dress has a sueded finish which feels lovely and soft against baby's skin. Featuring a ruffle collar for extra daintiness, a sparkly trim and finished with poppers at the back for easy costume changes (phew).

Walking on clouds might be (technically) impossible, but we reckon our floaty tulle dress is the next best thing. The top is made from comfortable jersey fabric with plenty of sparkly stripes, and we scattered glittery spots across the airy skirt. It even has a ruffly waistband too – winning races…

Christmas sparkle? Check, check and check. The tartan print of this dress is well and truly in the festive spirit. With a full lining, cosy long sleeves and ultra-soft brushed cotton, it's sure to be the envy of other igloo-builders and present-openers. We didn't forget about party-goers either:…

Attention please: sequins coming through. This sparkly dress must have been a chameleon in a former life, because it changes colour with every skip, jump and twirl. The swishy swing shape is perfect for dancing at parties, and we lined it in soft cotton voile for a touch of cosiness too. Better get…

This traditional Fair Isle jumper dress has plenty of extra sparkle – it's Christmas, after all – with metallic thread around the cuffs. Made from a soft cashmere blend, it's snuggly enough for cosying up by the fire or heading outdoors for some frosty fun. Who wants to build a snowman?

This casual dress was made for windy walks in the woods. Comfort is top of the priority list – we’re talking a sweatshirt top in brush-back cotton. A woven check skirt brings cheer, while a silver sequin pocket adds all-day sparkle. Just add woolly tights (and some more glitter, for good measure).

With its playful prints and classic smocked design, this dress will charm the socks off every grown-up in the room. It's made from soft jersey and has long sleeves to keep little ones snug. The popper placket on the back makes quick costume changes easy-peasy.

Our classic day dress is so comfortable and easy to wear, you'll want to buy every option. It's made from soft and stretchy cotton for a flattering fit. The exposed zip with grosgrain puller means you don't even need help slipping into it. Result.

Never one to rest on our laurels, we've taken a favourite fitted dress and given it a retro makeover with a vintage-inspired collar and a striped waist to shake up your working day.

Looking for an office-friendly dress that'll take you out for drinks straight after? You've found it. This flirty, fitted dress had a pencil skirt to flatter your figure. Soft and stretchy enough to wear all day, it's the little touches like fluted sleeves and a flared hem that make it special…

With this dress, who needs Christmas decorations? The yoke is patterned with friendly snowmen and traditional trees complete with 3D French knots. We've added cute buttons for easy dressing and contrast Fair Isle cuffs for extra festive spirit. With long raglan sleeves and cosy knitted fabric, it's…

Which came first the chicken or the berry? Trick question – we dreamt them up at the same time. Crafted in cosy cotton, the top of this dress is made from pretty pointelle fabric, but it's the woven skirt that wins with a fun, bright print. Velvet tape and a picot trim make it extra special, while…

Which came first the chicken or the berry? Trick question – we dreamt them up at the same time. Crafted in cosy cotton, the top of this dress is made from pretty pointelle fabric, but it's the woven skirt that wins with a fun, bright print. Velvet tape and a picot trim make it extra special, while…

Our smock dress was made for playdates on sunny afternoons. The sweet collars have plenty of vintage charm, but it's more than just a pretty face – buttons all the way down the back make quick work of any emergency changes (you're welcome). They're fully lined and hand-smocked for comfort and…

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

Never mind turning on the Christmas tree lights, this dress will get all of the 'oohs' and 'aahs' this winter. In cord or cotton, both styles feature smocking on the yoke and glittering thread. A full lining keeps little wearers warm, and the back is buttoned to make changing speedy (so more time…

Our tiered dress is layer upon layer of loveliness. It's fully lined and crafted from 100% cotton to keep your little one comfortable all day long, while sparkly golden embroidery and a lacy hem on the lining make it extra special. Buttons down the back make getting ready for bedtime easy.

This dress was made for indecisive days. It's reversible, so you have two designs to choose from. Poppers on the shoulder make for drama-free changes, and delicate skin will love the supersoft 100% cotton fabric. The rib collar is so comfortable that we put it on both sides.

Who's ready for the school disco? With a full tartan skirt – lined with layers of cotton and tulle – this dress is. The soft velvet bodice has a sparkly metallic waistband for an extra dose of festive magic. Now, where's that DJ?

Our smock dress was made for playdates on sunny afternoons. The sweet collars have plenty of vintage charm, but it's more than just a pretty face – buttons all the way down the back make quick work of any emergency changes (you're welcome). They're fully lined and hand-smocked for comfort and…

Our tiered dress is layer upon layer of loveliness. It's fully lined and crafted from 100% cotton to keep your little one comfortable all day long, while sparkly golden embroidery and a lacy hem on the lining make it extra special. Buttons down the back make getting ready for bedtime easy.

This dress was made for indecisive days. It's reversible, so you have two designs to choose from. Poppers on the shoulder make for drama-free changes, and delicate skin will love the supersoft 100% cotton fabric. The rib collar is so comfortable that we put it on both sides.

This dress knows everything you need to know about flattery. Strategically placed print? Check. Fixed-wrap neckline? You got it. Fluted sleeves? Oh, yes. For extra style points, we also added a fabric belt that you can tie front, side or back – whatever suits you.