Boys Swim Hat

showing: 1 to 90 (546)

Bucket and spade? Check. Swim hat for baby? Check. With UPF fabric and a longer part at the back to protect delicate necks from harmful rays, you and your baby can enjoy all kinds of seaside adventures.

  • Fabric provies sun protection UPF 50+
  • Machine washable

Stripy Swim Hat

$16.00

( review)

Our sweet swim hat is crafted from comfortable fabric to keep baby happy and that’s not all – we’ve added a velcro strap and pretty frill detail. Combine with our matching rash vest set for days on the beach.

  • Fabric provides sun protection UPF 50+
  • Machine washable

Pretty Swim Hat

$16.00

( review)

There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable UPF fabric, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

  • Fabric provides sun protection UPF 50+
  • Machine washable

Fun Swim Hat

$16.00

( review)

Three, two, one, cannonball. Get set for a day of splashing with the bright, cheerful prints on our supersoft bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Woven Swim Trunks

$26.00

( review)

Zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The easy style means all you need to focus on is smashing the world cannonballing record.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Jersey Swim Trunks

$18.00

( review)

Seaside splashing is much more fun with friends – which is why these bathers take their pocket pals everywhere with them. There's a cheery crab on striped seersucker and a checked turtle who just can't wait to dive in. The water-baby-sized option has a nappy lining, while older swimmers are…

  • Lining up to and including 18-24m: 100% cotton
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • Main 64% polyester 36% cotton
  • Machine washable

Fun Pocket Swim Trunks

$22.00

( review)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). It comes with a nappy lining (so no little accidents in the pool) for babies up to 18-24 months and a…

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • Main 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Baby Swim Trunks

$22.00

( review)

Why have one hat when you can have two? With stripes on one side and blue on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

  • Super soft velcro
  • BLU: body 97% cotton 3% elastane, lining 100% cotton
  • Machine washable

Woven Reversible Hat

$26.00

( review)

From building sandcastles on the beach to practising cannonballs in the pool, our cool and comfortable swim shorts are ready for adventure. They come in a choice of block colours or prints with contrasting bindings, perfect for teaming with a bikini or rash vest.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Swim Shorts

$16.00

( review)

This halterneck swimsuit can't wait to dive into the warmer seasons. The colourful prints say 'hello sunshine' and we've added fun bead detailing at the neck to brighten up days at the beach even more.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Swim Green/Ivory Halterneck Swimsuit

$38.00

( review)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). It comes with a nappy lining (so no little accidents in the pool) for babies up to 18-24 months and a…

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • Main 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Baby Swim Trunks

$22.00

( review)

If you’re more wave-warrior than sun-worshipper, we’ve got just the thing. These sporty shorts are made from stretchy and comfortable swim fabric with built-in briefs. The flattering shape, slim waistband and piping detail keep them looking feminine (even if you're falling in backwards).

  • TUR: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Full short coverage
  • Built-in brief

Piping Swim Shorts

$45.00

( review)

Seaside splashing is much more fun with friends – which is why these bathers take their pocket pals everywhere with them. There's a cheery crab on striped seersucker and a checked turtle who just can't wait to dive in. The water-baby-sized option has a nappy lining, while older swimmers are…

  • Lining up to and including 18-24m: 100% cotton
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • Main 64% polyester 36% cotton
  • Machine washable

Fun Pocket Swim Trunks

$22.00

( review)

Why have one hat when you can have two? With stripes on one side and blue on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

  • Super soft velcro
  • BLU: body 97% cotton 3% elastane, lining 100% cotton
  • Machine washable

Woven Reversible Hat

$26.00

( review)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind.

  • BLU: 100% cotton
  • Machine washable

Jersey Reversible Hat

$26.00

( review)

Have your little one looking as pretty as a picture with this woven gingham sun hat. The fluttery 3D daisy detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on…

  • Supersoft velcro
  • LIL: main 100% cotton, lining 100% cotton
  • PNK: 100% cotton
  • Machine washable

Pretty Woven Hat

$26.00

( review)

Have your little one looking as pretty as a picture with this woven gingham sun hat. The fluttery 3D daisy detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on…

  • Supersoft velcro
  • LIL: main 100% cotton, lining 100% cotton
  • PNK: 100% cotton
  • Machine washable

Pretty Woven Hat

$26.00

( review)

Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit, two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

  • Set includes: Sleepsuit, 2 bodysuits, trousers and hat
  • Bodysuit and sleepsuit have popper openings
  • Sold as a set
  • Packaged in a gift box
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Sleepsuit: Integral scratch mitts up to 0-3m
  • Sleepsuit: Hidden contrast popper makes dressing simple
  • 100% cotton
  • Machine washable
  • Keep away from fire

Baby Gifting Set

$80.00

5
(1 review)

Sprout, the office dog, has joined the London Guards in her bouclé hat on this knitted play set. Pair with the ultra-soft and cosy cotton leggings in bold stripes.

  • 99% cotton 1% cashmere
  • Machine washable

Soldier-on Knitted Play Set

$60.00

( review)

This rash vest and shorts set is an essential for little suitcases. It gives extra protection against the sun with long sleeves and UPF fabric. The shorts are lined and roomy enough for a swim nappy and the crab and fish prints are perfect for would-be fishermen.

  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Two Piece Rash Guard Set

$45.00

( review)

Our rash vest is just what you need when braving the waves with the wind in your hair. The clever fabric provides sun-safe protection, which means you can snorkel, surf or swim until your fingers get pruney. And with neon colour-pops, you won’t go unnoticed.

  • ¾ length sleeves
  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Logo Rash Guard

$34.00

( review)

Hats off to this best-of-British jersey top. With giggle-worthy slogans, foil-and-bouclé detail and pops of neon colour, it's just the trick for livening up jeans. The doubled-up sleeves mean there's no need for extra layers – ideal when dashing out the door in cooler weather.

  • Foil print logo
  • Printed logo
  • 100% cotton
  • Machine washable

British Animal T-shirt

$30.00 $21.00

( review)

Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. The bright colours and camo print will suit boys and girls and the reflectors will keep them safe on darker days. Our warm jersey lining is soft and cosy, while the cuffs and hood are designed to stop rain…

  • Shower resistant
  • Fully lined
  • Main 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • 45% cotton 39% acrylic 14% polyester 2% elastane
  • Machine washable

Water Resistant Anorak

$64.00

( review)

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Ruffle Bikini Bottoms

$18.00

( review)

Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit, two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

  • Set includes: Sleepsuit, 2 bodysuits, trousers and hat
  • Bodysuit and sleepsuit have popper openings
  • Sold as a set
  • Packaged in a gift box
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Sleepsuit: Integral scratch mitts up to 0-3m
  • Sleepsuit: Hidden contrast popper makes dressing simple
  • 100% cotton
  • Machine washable
  • Keep away from fire

Baby Gifting Set

$80.00

5
(1 review)

Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit, two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

  • Set includes: Sleepsuit, 2 bodysuits, trousers and hat
  • Bodysuit and sleepsuit have popper openings
  • Sold as a set
  • Packaged in a gift box
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Sleepsuit: Integral scratch mitts up to 0-3m
  • Sleepsuit: Hidden contrast popper makes dressing simple
  • 100% cotton
  • Machine washable
  • Keep away from fire

Baby Gifting Set

$80.00

5
(1 review)

Sprout, the office dog, has joined the London Guards in her bouclé hat on this knitted play set. Pair with the ultra-soft and cosy cotton leggings in bold stripes.

  • 99% cotton 1% cashmere
  • Machine washable

Soldier-on Knitted Play Set

$60.00

( review)

When the sun takes his hat off, adventures can carry on – just slip on this light but cosy towelling hoodie with a starry print. Kangaroo pockets will keep little hands cosy too (and sweeties safe).

  • Main 79% cotton 21% polyester
  • Hood lining 100% cotton
  • Machine washable

Towelling Hoodie

$38.00

( review)

Embrace your sporty side with this Rash Vest – the perfect swimwear for being active while protecting your skin from the elements. Plus the short sleeves mean you don’t have to sacrifice your tan. It features flattering side panels and is made from a stretchy and comfortable quick-dry swim fabric.

  • TUR: body 80% polyamide 20% elastane, sleeves 82% polyester 18% elastane, trim 82% polyester 18% elastane
  • Other colours: 80% polyamide 20% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Cap sleeves
  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet

Short Sleeve Rash Guard

$55.00

( review)

This rash vest and shorts set is an essential for little suitcases. It gives extra protection against the sun with long sleeves and UPF fabric. The shorts are lined and roomy enough for a swim nappy and the crab and fish prints are perfect for would-be fishermen.

  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Two Piece Rash Guard Set

$45.00

( review)

When the temperature drops, layer up with a supersoft vest. This two-pack of cotton designs will be your new best friend on icy mornings. Slip one on under your top and stay cosy enough to keep playing outside all day – or until the grown-ups make you come in.

  • 100% cotton
  • Machine washable

2 Pack Tanks

$26.00

( review)

The ultimate everyday shirt? Check. Ours is made from 100% cotton, which is brushed into soft perfection. Just the thing for layering up for weekend bike rides or cinema trips.

  • Regular fit
  • 100% cotton
  • Machine washable

Cosy Check Shirt

$42.00

( review)

This embroidered Oxford-style shirt makes looking smart a doddle. The dinosaur design is made from 100% cotton for super-softness and is machine washable so it will survive (millions of) years.

  • Regular fit
  • 100% cotton
  • Machine washable

Embroidered Shirt

$45.00

( review)

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

  • Regular fit
  • 100% cotton
  • Machine washable

Oxford Shirt

$38.00

( review)

Wading through rock pools and relaxing on the beach just got more fun with our crocodile flip-flops. The snappy print is bound to ward off any nasty jellyfish.

  • Synthetic upper, insock and sole

Printed Flip-Flops

$16.00

( review)

What's better than a 100% cashmere jumper? A 100% cashmere jumper that you can pop in the washing machine, of course. This one has a ribbed collar and pop contrast trims on the cuff and inside neck, so it's stylish as well as smart enough for lunch with the grown-ups.

  • 100% cashmere
  • Machine washable

Cashmere Crew Sweater

$110.00

( review)

As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

  • 100% cotton
  • Machine washable

Supersoft T-shirt

$22.00

( review)

As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

  • 100% cotton
  • Machine washable

Supersoft T-shirt

$22.00

( review)

Dogs make the best DJs, so we got them to headline this sporty raglan T-shirt. There's also a football-and-headphone design to choose from – and either top is machine washable for when Mini musicians headline muddy festivals on the lawn. The striped cuffs keep arms toasty when strumming guitars on…

  • 100% cotton
  • Machine washable

Printed Raglan T-shirt

$26.00

( review)

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and the contrast piping add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the garden or playing in the park.

  • 100% cotton
  • Machine washable

Raglan T-shirt

$22.00

( review)

The best kind of cotton T-shirts comes with heaps of textured details. With colourful bouclé, lurex, felt and embroidered features these machine-washable styles are the perfect companions for extraordinary adventures (but not so great for hide-and-seek).

  • 100% cotton
  • Machine washable

Textured Applique T-shirt

$30.00

( review)

Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.

  • 100% cotton
  • Machine washable

Slub Washed T-shirt

$16.00

( review)

Feeling arty? The printed graphics on this T-shirt go hand-in-hand with getting creative. And why? Because each design, in eye-catching neon, features a 3D effect and fun contrast ribbing. It's a wearable masterpiece that's perfect for everyday dressing.

  • 100% cotton
  • Machine washable

Paint Splash T-shirt

$22.00

( review)

We reckon the positive graphics on this short-sleeved T-shirt will increase the chance of happiness by 110%. It's got eye-catching bright pops, a classic crew neck and soft cotton. Who wants to test our theory?

  • 100% cotton
  • Machine washable

Fun Graphic T-shirt

$26.00

( review)

Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.

  • 100% cotton
  • Machine washable

Slub Washed T-shirt

$16.00

( review)

Don't panic, as the teeth are only embroidered on this lightweight raglan jumper. It may look fierce but the touch of cashmere keeps it supersoft. The contrast tipping on the hem and cuffs make it stand out and it's not scared of the washing machine.

  • 95% cotton 5% cashmere
  • Machine washable

Fun Graphic Sweater

$55.00

( review)

Our recipe for the softest jumper? Mix in a little cashmere with snuggly cotton and top it off with a generous sprinkle of colour on the chest pocket and cuffs. Voila: the perfect knitted layer is ready to brave the chill.

  • 95% cotton 5% cashmere
  • Machine washable

Fine Crew Sweater

$42.00

( review)

What’s wet and scary, but also supersoft? Little ones wearing this shark-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

  • RED: 100% cotton
  • Machine washable

Beach Towel

$34.00

( review)

Get creative with our super-stretchy cotton leggings. They're perfect for mixing and matching with anything and everything. Sparkly top? Snuggly jumper? How about a magician’s hat and superhero cape? No problem. These leggings are your do-anything essential, so let your imagination run wild.

  • 92% cotton 8% elastane
  • Machine washable

Plain Leggings

$18.00

( review)

Wrap your little one in this super-absorbent towel for post-bath cuddles. It's warm and soft, keeping them cosy while they dry off. For a bit of fun, we've finished it with playful prints and ears on the hood. And it comes in its own bag, so it makes an ideal present.

  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

$42.00

( review)

How to keep warm during park premiership? Job done, thanks to this jersey bomber's toasty lining. It's got sporty ribbing and a relaxed fit for easy layering and there are pockets for stashing emergency half-time biscuits.

  • New shorter length
  • 100% cotton
  • Machine washable

Jersey-lined Bomber Jacket

$60.00

( review)

Keep little ones cosy in our cotton-blend hooded jacket. This warm knit features a crochet rainbow which is just the thing to bring a dose of sunshine on chilly days. Large, wood-effect buttons make for easy dressing.

  • 60% cotton 30% polyamide 10% merino wool
  • Machine washable

Rainbow Knitted Jacket

$52.00

( review)

Baby will feel totally cosy in our bold striped jacket. We didn't forget about the practical details – mock-wooden buttons make it easy to secure and the warm knit keeps them toasty on the chilliest of days.

  • 60% cotton 30% polyamide 10% merino wool
  • Machine washable

Hooded Knitted Jacket

$48.00

( review)

Our fabulous wellies cause a real splash when co-ordinated with our novelty welly liners and outerwear. Rubber upper with a printed cotton lining and a rubber sole.

  • Man-made upper and sole
  • Textile lining and insock

Wellies

$42.00

( review)

Our fun wellies are perfect for beach adventures and muddy puddles alike. With printed linings, they coordinate with our outerwear range and have sensible grippy soles. They look great with shorts and can help keep jeans clean; just tuck them into the wellies and start splashing.

  • Man-made upper and sole
  • Textile lining and insock

Wellies

$42.00

( review)

These casual board shorts, with their adjustable contrasting waistband and bold prints, are raring to hit the waves. They're now a bit shorter so they sit on the knee but are still supersoft and easy to pull on. Race you to the water.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Board Shorts

$42.00

( review)

Aren’t holidays great? All you need is water, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're playing ball on the beach or making a splash in the pool.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Poolside Shorts

$38.00

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

$30.00

( review)

When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep things extra-cosy.

  • 100% cotton
  • Machine washable
  • Fabric provides sun protection UPF 50+

Towelling Poncho

$38.00

( review)

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the garden or playing in the park.

  • Garment washed for softness
  • 100% cotton
  • Machine washable

Raglan T-shirt

$22.00

( review)

This musical appliqué design hits all the right notes. Made from machine-washable cotton, it's easy to clean after a stint on stage. The relaxed fit gives guitar heroes room to grow and it's got handy pockets for keeping drumsticks safe.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Music Appliqué T-shirt

$30.00

( review)

When the temperature drops, you'll be happy to swap short sleeves for long ones – especially if you have this sporty top in your wardrobe. We've made it from thicker fabric for nippy days in the park, while the cool colourblock design is perfect for layering.

  • Appliqué stripes on sleeves
  • 100% cotton
  • Machine washable

Sporty Colourblock T-shirt

$30.00

( review)

Playful puff prints + pops of neon = this flashy T-shirt. It's also fully machine washable, so muddy puddles x active adventurers = no problems. Long raglan sleeves and the pure cotton keep it comfortable, too.

  • Puff print logo
  • 100% cotton
  • Machine washable

Pop Raglan T-shirt

$26.00

( review)

Great British weather dampening moods? The pops of neon on this long-sleeved T-shirt will cheer things up. We've popped chugging buses or a good old drizzle of cats and dogs on the front – just right for rainy days watching telly.

  • Printed logo
  • 100% cotton
  • Machine washable

British Weather T-shirt

$26.00

( review)

Genius and awesome: two words we'd definitely use to describe this T-shirt. Not only does it have glow-in-the-dark lettering across the front, it's made from a supersoft cotton jersey that can be popped in the washing machine.

  • Printed glow-in-the-dark logo
  • 100% cotton
  • Machine washable

Glow-in-the-dark Word T-shirt

$30.00

( review)

An eye-catching bike or plane print, bold neon stripes and a relaxed fit. What doesn't this T-shirt have? Its long sleeves and cosy cotton fabric mean it stays comfortable when zooming around at full speed.

  • Printed logo
  • 100% cotton
  • Machine washable

Sporty Stripe T-shirt

$30.00

( review)

'It's all good', says this raglan-sleeved top – and it's difficult to disagree. Made from 100% cotton with a contrast rib neck for extra colour, this design's cosy as well as cool. It's just the thing for champion racers to run about in at the park.

  • Printed logo
  • 100% cotton
  • Machine washable

Super Raglan T-shirt

$30.00

( review)

The appliqué vehicles on this T-shirt is departing for adventure land. The long-sleeved design is tremendously toasty, just in case it's cold on arrival. In 100% cotton this top is machine washable – so it'll be ready to go when it's time to get in the driving seat.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Vehicle Appliqué T-shirt

$30.00

( review)

Urgent discoveries to be made? This glow-in-the-dark T-shirt is on hand to help. Its brighter-than-bright design means mini dinosaur hunters and helicopter pilots can get straight to work whatever the time of day. In pure cotton, it’s machine washable – ideal after any evening escapades.

  • Printed glow-in-the-dark logo
  • 100% cotton
  • Machine washable

Glow-in-the-dark Scene T-shirt

$26.00

( review)

This long-sleeved jersey top is all about The Three Rs. No, no, not reading, writing and arithmetic (phew). Instead, it's chock-full of rainbows, ribbing and really bold stripes. It looks especially picture-perfect layered under dungarees for a too-cool-for-school look.

  • 95% cotton 5% elastane
  • Machine washable

Stripy Ribbed T-shirt

$22.00

( review)

Intricate embroidered motifs take the cool factor up to 11 on this cotton colourblock T-shirt. With bright blasts of neon thrown in, it's bound to be the next hero on the playground.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Embroidered Motif T-shirt

$26.00

( review)

Mix all-over prints with embroidered creatures and what do you get? This extra-special T-shirt. If the eye-catching dino or dog on the front isn't enough, the 100% cotton makes it a layering wonder.

  • Printed and embroidered logo
  • 100% cotton
  • Machine washable

Printed T-shirt

$26.00

( review)

Buckle those seatbelts – this sporty T-shirt wants to go on a high-speed adventure. The appliqué designs and go-faster stripes are ready to start the race. Made in 100% cotton, it's gentle on energetic bodies during the journey.

  • Print and appliqué logo
  • 100% cotton
  • Machine washable

Go-faster Stripe T-shirt

$26.00

( review)

This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off a flash of bright colour. We've used cotton for an extra-soft feel and vintage style.

  • 100% cotton, exclusive of trims
  • Machine washable

Piqué Polo Shirt

$22.00

( review)

We used thousands upon thousands of stitches (honest: we counted) to bring the playful creature on this bold T-shirt to life. It bounds around on a neon background for a splash of colour, on a soft jersey background for extra-cuddly warmth.

  • Embroidered logo
  • 100% cotton
  • Machine washable

Pop Superstitch T-shirt

$30.00

( review)

With basketball or football motifs on the back and front, this T-shirt looks athletic from all angles. The relaxed fit catches the breeze when there are goals to be scored and the pure cotton means it's soft against skin. Thanks to the brightly coloured neckline and stick-out puff prints, the…

  • Puff print logo
  • 100% cotton
  • Machine washable

Printed Sports T-shirt

$26.00

( review)

A sneaky reptile has snuck onto this T-shirt – so we coloured him in neon to make sure he‘s easy to spot. The striped ribbed neck has a fun sporty look, while pure cotton makes sure it's still warm after shedding any other layers. That's the after-school swamp-exploring outfit sorted then.

  • Printed logo
  • 100% cotton
  • Machine washable

Pop Animal T-shirt

$22.00

( review)

Calling all explorers: it just so happens that appliqué animals have galloped onto these 100% cotton T-shirts. In colourful designs they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Big Animal Appliqué T-shirt

$30.00

( review)

The three firefighting dogs on this hoodie are duty bound to keep mini station staff toasty. Brush-back cotton, a lined hood, ribbed detailing and fire engine motifs on the front and back are on hand to help as well. Side seam pockets store goodies to snack on – great for refuelling after saving…

  • Printed logo
  • 100% cotton
  • Machine washable

Fire Engine Hoodie

$45.00

( review)

Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

  • Garment washed for softness
  • 100% cotton
  • Machine washable

Baby Leggings

$16.00

( review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 42% cotton 31% viscose 23% polyamide 4% cashmere
  • Machine washable

New Baby Knitted Blanket

$66.50

( review)

Windy walks, countryside explorations and long evenings by the campfire – we’ve got them all sorted with our knitted jumper. The soft cotton makes it ideal for pulling on over relaxed tees, and pops of colour seal the deal. Anyone for toasted marshmallows?

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Half-zip Sweater

$60.00

( review)

The rainbow-inspired cuffs and yoke on this hotchpotch cardigan are guaranteed to brighten up cloudy days. A true classic, it looks great teamed with T-shirts, jersey bottoms and pots of gold.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Hotchpotch Knitted Cardigan

$42.00

( review)

Anyone for walkies? These cheeky slipper socks with a jolly puppy on the front make first steps fun. They're crafted from cosy striped cotton with a deep-rib cuff and an anti-slip leather sole (because toddling's tricky when you're just a learner). They'd be wagging their tail if they had one.

  • NAV: 82% cotton 16% polyamide 1% polyester 1% elastane
  • Machine washable

Slipper Socks

$26.00

( review)

Cuddle up at bath time with this hooded towel. It's made from absorbent fabric to get your little one dry extra quickly and we've added a mini pair of ears to keep things looking sweet. It comes packed in a bag so it also makes an adorable present.

  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

$42.00

( review)

Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Appliqué Swimsuit

$30.00

( review)

Even the hardiest explorers can't start their day without some good quality pants. These cotton pairs have an elasticated waistband for a comfortable fit – so they won't hold you back when you're busy adventuring. This supersoft five-pack is bright and cheery.

  • Main 100% cotton
  • Waistband 56% polyamide 25% elastodiene 19% polyester
  • Machine washable

5 Pack Underwear

$45.00

( review)

Tiny wrigglers will feel free to move about in these cosy leggings. These cotton-rich designs have ribbed ankle cuffs to keep them in place during crawling expeditions. We've added a hint of elastane so they can stretch to create the perfect fit.

  • NAV: 78% cotton 20% polyamide 2% elastane
  • GRN: 76% cotton 23% polyamide 1% elastane
  • Machine washable

Knitted Leggings

$16.00

( review)

All the best superheroes are ready for all weathers. This shower-resistant jacket has useful zipped pockets and a hood so you will be there to save the day, whatever the conditions. Super.

  • Shower resistant
  • Main 100% polyester
  • Lining 100% cotton
  • Filling 100% polyester
  • Machine washable

Water Resistant Puffer Jacket

$66.00

( review)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself and have been garment washed for a vintage look. Button it up for special occasions, then…

  • Pigment garment dyed (see aftercare guidelines page)
  • Regular fit
  • 100% cotton
  • Machine washable

Garment-dyed Laundered Shirt

$38.00

( review)
>