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Bluebell

This colourful stripy dress in soft jersey is perfect for layering on blustery days in the park. And with the rainbow colours, the sun is sure to put his hat on soon. Until he does, long sleeves and thick fabric will keep off the chill while you play.

  • 100% cotton
  • Machine washable

Washed Bluebell Blue Stripy Jersey Dress

$36.00

    3.5
    (12 reviews)

    Our pretty collared dress is ideal for everyday adventures. The soft jersey fabric is easy to wear and finished with delicate prints and fun colours. Long sleeves keep the goosebumps away.

    • 100% cotton
    • Machine washable

    Bluebell Blue Woodland Stencil Collared Jersey Dress

    $38.00

      5
      (6 reviews)

      If you looked up 'comfortable' in the dictionary, you'd find a picture of these sweatpants (ha, made you look). The wide-leg cut and elasticated waist are perfect whether you're hanging out or running around, while the brushed fabric has an ultra-cosy feel.

      • Ribbed waistband with functional drawstring
      • Main 81% cotton 19% polyester
      • Rib 97% cotton 3% elastane
      • Machine washable

      Washed Bluebell Blue Woodland Casual Sweatpants

      $38.00 $26.60

        5
        (6 reviews)

        Look smart and feel comfortable with this clever multi-tasking dress. Its top is made from cosy brushed sweatshirt fabric to keep you warm and also features a fun sparkly appliqué. The A-line skirt has a matching print and is crafted from 100% soft cotton.

        • Top 59% cotton 41% polyester, Skirt 100% cotton
        • Machine washable

        Bluebell Blooming Traffic Sequin Appliqué Dress

        $52.00 $36.40

          4.8
          (11 reviews)

          The big friendly animals on this soft cotton T-shirt are here to make your day brighter. They're made from pretty appliqué in bold look-at-me colours with touchable felt and flutter detailing. Wear with your favourite flippy skirt for maximum fun at playtime.

          • 100% cotton exclusive of decoration
          • Appliqué and embroidery logo
          • Machine washable

          Bluebell Blue Cake Big Appliqué T-shirt

          $30.00

            4.9
            (18 reviews)

            These stretchy do-anything leggings are perfect for bringing out your creative side. The simple, soft cotton design will mix and match with anything. Cosy jumper? Flippy dress? Astronaut's spacesuit? Well, two out of three isn't bad for these wardrobe all-rounders, so let your imagination run wild.

            • 95% cotton 5% elastane
            • Machine washable

            Washed Bluebell Blue Essential Leggings

            $18.00

              5
              (3 reviews)

              Ready. Set. Twirl! This full skirt with pretty prints was designed for fun flouncing while you run, skip and dance. The stretch waistband makes it easy to pull on and start the day, while the full lining keeps you cosy on your adventures.

              • Fully lined
              • 100% viscose
              • Machine washable

              Washed Bluebell Blue Woodland Twirly Printed Skirt

              $42.00

                4
                (2 reviews)

                Did someone say party? These checked trousers are more than ready, with their ultra-cool skinny fit and tiniest hint of stretch (that means more room for dancing, if you ask us). A cotton-mix fabric keeps them soft and cosy, too. Pair with a smart shirt or glittery top for maximum impact.

                • Internal adjustable waistband up to and including 12 years
                • Outer 98% cotton 2% elastane
                • Machine washable

                Starboard/Washed Bluebell Party Trousers

                $48.00

                  We've cracked the secret formula for your new favourite T-shirt. Take a relaxed shape with plenty of wiggle room, add fun stripy raglan sleeves and mix it up with a host of playful prints. Match it with a flippy skirt or jeans and you'll feel like a hotchpotch ray of sunshine.

                  • 100% cotton
                  • Machine washable

                  Washed Bluebell Blue Woodland Hotchpotch Raglan T-shirt

                  $30.00

                    4.8
                    (15 reviews)

                    Say hello to our mystic moggy. This long-sleeved cotton T-shirt features a cat riding a broomstick made from appliqué and embroidery to get everybody into the spooky spirit of things. Wear with jeans or skirts and layer under a cosy coat for spine-tingling adventures.

                    • Appliqué and embroidery logo
                    • 100% cotton
                    • Machine washable

                    Washed Bluebell Blue Cat Witch Cat T-shirt

                    $30.00

                      5
                      (1 review)

                      How do you make a basic long-sleeved tee even better? Add some petal power (of course). This T-shirt is supersoft in 100% cotton and practical with a layerable crew-neck shape.

                      • Printed logo
                      • 100% cotton
                      • Machine washable

                      Washed Bluebell Blue Owl Floral Graphic T-shirt

                      $22.00

                        2.5
                        (2 reviews)

                        This pretty printed top with a ruffle collar looks sweet for grown-up occasions. And the comfortable, drapey cotton is perfect for running, jumping and skipping outside too. We added long sleeves with snug elasticated cuffs to keep you cosy on all your adventures.

                        • Button placket at centre back neck
                        • 50% cotton 50% modal
                        • Machine washable

                        Washed Bluebell Blue Woodland Pretty Printed Top

                        $30.00

                          4.7
                          (3 reviews)

                          Be the best dressed at the pyjama party in this soft long-sleeved set. The stretchy jersey-rib fabric and fully elasticated waist mean there's plenty of room for sneaking midnight snacks upstairs, while the ribbed cuffs add to the snug factor. We've also brushed the inside so it's warm enough to…

                          • Easy care, machine wash and tumble dryable
                          • Rib cuffs for a snuggly fit
                          • Brushed inside for cosiness
                          • Stretchy jersey rib
                          • Soft against skin
                          • Fully elasticated waist for stretch and comfort
                          • 100% cotton
                          • Machine washable

                          Washed Bluebell Blue Unicorn Henley Pajama Set

                          $48.00

                            5
                            (1 review)

                            Be it the Arctic or the local park, all budding explorers need a pair of warm trousers to brave the elements. These are 100% waterproof and padded for extra warmth, with reflective detailing, storm-guard cuffs and boot hooks (perfect for conquering the slopes). Mix and match with our jackets to make…

                            • Detachable braces
                            • Waterproof
                            • Breathable
                            • Stay snug till -18°C/0°F
                            • Taped seams
                            • Outer 100% polyester
                            • Lining 100% polyester
                            • Snowguard 100% polyamide
                            • Filling 100% polyester
                            • Machine washable

                            Washed Bluebell Blue All-weather Waterproof Pants

                            $60.00

                              We've thought of everything when it comes our classic ski jacket. There's a removable faux-fur hood to keep you snug, reflective piping, and an ultra-snug polar fleece lining – not to mention a concealed zip and velcro fastening for speedy starts. You'll be zipping down the slopes in no time.

                              • Taped seams
                              • Detachable fur
                              • Waterproof
                              • Breathable
                              • Stay snug till -18°C/0°F
                              • Detachable hood
                              • Outer 100% polyester
                              • Body and hood lining 100% polyester
                              • Sleeve lining 100% polyester
                              • Filling 100% polyester
                              • Snowguard 100% polyamide
                              • Faux fur 51% modacrylic 31% acrylic 18% polyester
                              • Machine washable

                              Bluebell Blue Woodland Stencil All-weather Waterproof Jacket

                              $95.00

                                Turning cartwheels, throwing shapes on the dance floor or just hanging out with friends – these playful printed leggings can do it all. The thicker fabric is hard-wearing and there's a touch of sparkle in the waistband for extra fun too.

                                • NVY: Glitter printed
                                • Main 96% cotton 4% elastane
                                • NVY: main 88% cotton 12% elastane, waistband 48% polyamide 40% polyester 8% elastane 4% metallised fibre
                                • Machine washable

                                Navy/Bluebell Check Sparkle Detail Leggings

                                $30.00 $22.50

                                  Skip and jump all you want in this jersey dress. The loose-fitting swing shape allows for plenty of movement, and we've added some furry friends on the front who love to run, trot or hop along with you. Pair with leggings and a cardigan on cooler days.

                                  • 100% cotton
                                  • Machine washable

                                  Bright Bluebell/Ivory Horse Favourite Pet Dress

                                  $45.00

                                    4.9
                                    (13 reviews)

                                    Why have one hat when you can have two? With a pretty print on one side and colourful stripes on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

                                    • Fully reversible
                                    • 100% cotton
                                    • Machine washable

                                    Bright Bluebell Flower Stamp Jersey Reversible Hat

                                    $29.00 $14.50

                                      4
                                      (1 review)

                                      Is it a skirt? Is it shorts? No, it's a skort! Made from sporty loopback material, it's perfect if you're planning on hanging upside down at the adventure playground. And with a choice of playful prints, you don't have to compromise on girly style.

                                      • Elasticated waist with functional drawstring
                                      • BLU and MLT: outer 100% cotton, shorts 100% cotton, rib 97% cotton 3% elastane
                                      • GRN, LBL and RED: outer 100% cotton, shorts 100% cotton, rib 100% cotton
                                      • Machine washable

                                      Bright Bluebell Flower Stamp Jersey Skort

                                      $33.00 $16.50

                                        4
                                        (19 reviews)

                                        Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.

                                        • Fabric provides UVA and UVB protection from the sun
                                        • Only covered areas are protected
                                        • The protection offered by this item may be reduced with use or if stretched or wet
                                        • Main 80% polyamide 20% elastane
                                        • Lining 100% polyester
                                        • Machine washable

                                        Bright Bluebell Daisy Tankini Top

                                        $24.00 $7.20

                                          3.8
                                          (5 reviews)

                                          These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable, however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.

                                          • 95% cotton 5% elastane
                                          • Machine washable

                                          Bluebell Flower Stamp Printed Cropped Leggings

                                          $18.00 $12.60

                                            4.5
                                            (10 reviews)

                                            These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops.

                                            • Fabric provides UVA and UVB protection from the sun
                                            • Main 80% polyamide 20% elastane
                                            • Lining 100% polyester
                                            • Machine washable

                                            Bright Bluebell Daisy Bikini Bottoms

                                            $18.00 $7.20

                                              4.3
                                              (6 reviews)

                                              We've given this sweet romper a hotchpotch of stripes and prints, as well as a pretty Peter Pan collar. Its roomy shape leaves plenty of room for a nappy, with poppers to make quick changes a breeze. Most important of all, supersoft cotton keeps your baby feeling perfectly cosy.

                                              • Back popper placket opening
                                              • Gusset popper fastening
                                              • 100% cotton
                                              • Machine washable

                                              Soft Bluebell Love Birds Hotchpotch Collar Romper

                                              $30.00 $18.00

                                                5
                                                (3 reviews)

                                                This jersey dress is ready for hot-weather adventures. In 100% cotton, it’s soft on the skin and will keep you cool when the sun is shining. Because everyone loves a pattern, we’ve made the top half stripy and kept the skirt printed – a perfect combination, even if we do say so ourselves.

                                                • 100% cotton
                                                • Machine washable

                                                Bluebell Mini Flower Stamp Summer Hotchpotch Jersey Dress

                                                $45.00 $27.00

                                                  4.8
                                                  (9 reviews)

                                                  Channel your inner surfer with our seriously cool board shorts. They’re quick-drying so they won’t weigh you down, and their fun neon stripe will make you unmissable in the waves. Mix and match with our other swimwear separates to find your favourite look. See you at the beach!

                                                  • 65% cotton 35% polyamide
                                                  • Machine washable

                                                  Bright Bluebell Daisy Board Shorts

                                                  $36.00 $28.80

                                                    2
                                                    (1 review)

                                                    These adorable dungarees are perfect for fuss-free dressing. They’re easy to pull on (even on sleepy mornings) and feature playful logos and trim details that will make you both smile. But don't underestimate them just because they're pretty and soft: that hard-wearing cotton is perfect for little…

                                                    • Adjustable buttons on the straps
                                                    • Inside leg popper fastening on sizes up to and including 18-24m
                                                    • 100% cotton
                                                    • Machine washable

                                                    Ivory/Bright Bluebell Stripe Fun Overalls

                                                    $39.00 $19.50

                                                      4.8
                                                      (13 reviews)

                                                      Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

                                                      • Fabric provides UVA and UVB protection from the sun
                                                      • Main 80% polyamide 20% elastane
                                                      • Lining 100% polyester
                                                      • Machine washable

                                                      Bright Bluebell Daisy Boy Short

                                                      $18.00 $5.40

                                                        4.7
                                                        (7 reviews)

                                                        We’ve added a touch of stretchy elastane to our cotton jersey PJ bottoms for an extra-comfortable fit. Colourful prints can be mixed and matched with the rest of our nightwear range, and the gathered waist is ideal for tucking in tops on cooler nights.

                                                        • 97% cotton 3% elastane
                                                        • Machine washable
                                                        • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
                                                        • KEEP AWAY FROM FIRE

                                                        Ivory/Bright Bluebell Stripe PJ Bottoms

                                                        $28.00 $22.40

                                                          Ruching details and playful ruffles make this swimsuit seriously special. A halterneck and clip fastening will make sure you feel comfortable and secure – even when you're perfecting your cannonball. And we just love the pretty prints, too. Best of all, the fabric provides UPF 50+ protection for…

                                                          • Fabric provides UVA and UVB protection from the sun
                                                          • LBL: main 80% polyamide 20% elastane
                                                          • Lining 100% polyester
                                                          • RED: main 55% polyester 40% polyamide 5% elastane
                                                          • BLU: main 49% polyester 44% polyamide 7% elastane
                                                          • Machine washable

                                                          Bright Bluebell Daisy Pretty Swimsuit

                                                          $40.00 $20.00

                                                            1.7
                                                            (3 reviews)

                                                            The sun has got his hat on, but we bet he wishes he had this one. On sunny days it'll keep your baby's face perfectly shaded, and the pretty prints will brighten things up when it's dull too. We've added a chin-strap with a touch-and-close fastening to keep it in place.

                                                            • 100% cotton
                                                            • Machine washable

                                                            Bright Bluebell Stripe Pretty Woven Hat

                                                            $25.00 $12.50

                                                              5
                                                              (1 review)

                                                              This pretty dress has all the right ingredients, just like your favourite cake. We’ve combined the classic smock shape with a relaxed scoop neck and short sleeves, then finished it off with layers of lace detailing and hotchpotch prints. Just add a cardigan and a slice of something sweet.

                                                              • 100% viscose
                                                              • Machine washable

                                                              Bright Bluebell Poppy Ditsy Audrey Dress

                                                              $55.00 $44.00

                                                                5
                                                                (3 reviews)

                                                                Light and breezy, our nostalgic smock dress is great for sunny days. The lightweight cotton means you’ll be cool and comfortable, whether you’re at the seaside or enjoying an ice cream in the park. And we’ve added fun stripes to the sleeves and collar to make it super pretty too.

                                                                • 100% cotton
                                                                • Machine washable

                                                                Bright Bluebell Flower Bed Pretty Collar Dress

                                                                $55.00 $27.50

                                                                  4.7
                                                                  (11 reviews)

                                                                  We’ve made this T-shirt a little bit special with pretty frilled cuffs and playful trims. This soft jersey style comes in colourful prints and stripes and has sweet detailing, with poppers down the back for a full opening to make dressing (and undressing) easier.

                                                                  • Back popper placket
                                                                  • 100% cotton
                                                                  • Machine washable

                                                                  Ivory/Bright Bluebell Stripe Pretty Trim T-Shirt

                                                                  $25.00 $15.00

                                                                    5
                                                                    (5 reviews)

                                                                    Want to dress up but don't feel like putting on a frock? Our floral jumpsuit has you covered. It's a bit smarter than jeans and a top, and it's pretty as a picture. The soft and light cotton is comfortable enough for running about after dinner. And as an added bonus, it has pockets too.

                                                                    • Elasticated waist
                                                                    • 100% cotton
                                                                    • Machine washable

                                                                    Bright Bluebell Poppy Ditsy Betina Jumpsuit

                                                                    $55.00 $16.50

                                                                      3
                                                                      (2 reviews)

                                                                      Who needs laces anyway? Not us. These easy-on, easy-off pull-ons are super comfortable (and great for a speedy getaway). In a range of prints and colours, you might just need one of each to go with everything in your wardrobe…

                                                                      • Textile upper, lining and insock
                                                                      • Man-made sole

                                                                      Bluebell Ticking Stripe Laceless Canvas Pull-ons

                                                                      $39.00 $19.50

                                                                        3.6
                                                                        (5 reviews)

                                                                        Need some sunshine? We've got just the top for that. The swing shape (with extra sweet fluttery sleeves) is comfortable and roomy for all that running barefoot through fields. It’s perfect for smarter days too with pretty prints and smocking around the neck.

                                                                        • Outer 100% cotton, Lining 100% cotton
                                                                        • Machine washable

                                                                        Bright Bluebell Stripe Floaty Woven Top

                                                                        $39.00 $19.50

                                                                          4.5
                                                                          (2 reviews)

                                                                          This woven dress features a colourful bird appliqué and a fun pompom trim – just the thing for special occasions. It comes with a sweet pair of matching knickers, and its buttoned back makes dressing your mini-wriggler that little bit easier – hurrah.

                                                                          • Comes with matching pants
                                                                          • Appliqué logo
                                                                          • Back button placket opening
                                                                          • Outer 100% cotton
                                                                          • Lining 100% cotton
                                                                          • Pants 100% cotton
                                                                          • Machine washable

                                                                          Bright Bluebell Stripe Summer Birds Dress

                                                                          $46.00 $27.60

                                                                            5
                                                                            (3 reviews)

                                                                            Our dungarees are perfect for weekend dressing, whether you're hitting the shops or meeting friends at the park. This skinny-fit style comes with a choice of classic denim and printed cotton, with a bit of stretch so you can still run about. Layer with your favourite T-shirt and use the pockets to…

                                                                            • Denim options are indigo dyed (see aftercare guidelines page)
                                                                            • 98% cotton 2% elastane
                                                                            • Machine washable

                                                                            Bright Bluebell Vintage Poppy Nancy Overalls

                                                                            $69.00 $34.50

                                                                              5
                                                                              (1 review)

                                                                              Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

                                                                              • Fabric provides UVA and UVB protection from the sun
                                                                              • Main 80% polyamide 20% elastane
                                                                              • Lining 100% polyester
                                                                              • Machine washable

                                                                              Bright Bluebell Spring Daisy Into-the-Sea Bikini

                                                                              $30.00 $21.00

                                                                                4.7
                                                                                (7 reviews)

                                                                                Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

                                                                                • Fabric provides UVA and UVB protection from the sun
                                                                                • Main 80% polyamide 20% elastane
                                                                                • Lining 100% polyester
                                                                                • Machine washable

                                                                                Bright Bluebell Daisy Surf Bikini Top

                                                                                $18.00 $9.00

                                                                                  4.7
                                                                                  (3 reviews)

                                                                                  Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.

                                                                                  • Fabric provides UVA and UVB protection from the sun
                                                                                  • Main 80% polyamide 20% elastane
                                                                                  • Lining 100% polyester
                                                                                  • Machine washable

                                                                                  Bright Bluebell Daisy Bikini Halter Top

                                                                                  $18.00 $7.20

                                                                                    5
                                                                                    (1 review)

                                                                                    We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

                                                                                    • Elasticated waist with functional drawstring
                                                                                    • 100% cotton
                                                                                    • Machine washable

                                                                                    Bright Bluebell Flower Bed Heart Pocket Pull-on Shorts

                                                                                    $35.00 $17.50

                                                                                      5
                                                                                      (6 reviews)

                                                                                      This sueded cotton dress features all-over prints and bright bobble trims. Sweet straps with bows at the shoulder and a breezy tiered skirt help to keep your baby feeling cool when the sun's shining. Just pull on the matching knickers to complete this fun little outfit – and get ready to say 'aww'.

                                                                                      • Comes with matching pants
                                                                                      • Dress 100% cotton
                                                                                      • Pants 100% cotton
                                                                                      • Machine washable

                                                                                      Soft Bluebell Love Birds Tiered Summer Jersey Dress

                                                                                      $33.00 $19.80

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