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Bluebell

If you looked up 'comfortable' in the dictionary, you'd find a picture of these sweatpants (ha, made you look). The wide-leg cut and elasticated waist are perfect whether you're hanging out or running around, while the brushed fabric has an ultra-cosy feel.

  • Ribbed waistband with functional drawstring
  • Main 81% cotton 19% polyester
  • Rib 97% cotton 3% elastane
  • Machine washable

Washed Bluebell Blue Woodland Casual Sweatpants

$38.00 $26.60

    5
    (7 reviews)

    These stretchy do-anything leggings are perfect for bringing out your creative side. The simple, soft cotton design will mix and match with anything. Cosy jumper? Flippy dress? Astronaut's spacesuit? Well, two out of three isn't bad for these wardrobe all-rounders, so let your imagination run wild.

    • 95% cotton 5% elastane
    • Machine washable

    Washed Bluebell Blue Essential Leggings

    $18.00 $16.20

      4.4
      (9 reviews)

      Ready. Set. Twirl! This full skirt with pretty prints was designed for fun flouncing while you run, skip and dance. The stretch waistband makes it easy to pull on and start the day, while the full lining keeps you cosy on your adventures.

      • Fully lined
      • 100% viscose
      • Machine washable

      Washed Bluebell Blue Woodland Twirly Printed Skirt

      $42.00 $37.80

        4
        (2 reviews)

        This colourful stripy dress in soft jersey is perfect for layering on blustery days in the park. And with the rainbow colours, the sun is sure to put his hat on soon. Until he does, long sleeves and thick fabric will keep off the chill while you play.

        • 100% cotton
        • Machine washable

        Washed Bluebell Blue Stripy Jersey Dress

        $36.00 $25.20

          3.7
          (18 reviews)

          Look smart and feel comfortable with this clever multi-tasking dress. Its top is made from cosy brushed sweatshirt fabric to keep you warm and also features a fun sparkly appliqué. The A-line skirt has a matching print and is crafted from 100% soft cotton.

          • Top 59% cotton 41% polyester, Skirt 100% cotton
          • Machine washable

          Washed Bluebell/Traffic Jam Sequin Appliqué Dress

          $52.00 $36.40

            4.8
            (13 reviews)

            The big friendly animals on this soft cotton T-shirt are here to make your day brighter. They're made from pretty appliqué in bold look-at-me colours with touchable felt and flutter detailing. Wear with your favourite flippy skirt for maximum fun at playtime.

            • 100% cotton exclusive of decoration
            • Appliqué and embroidery logo
            • Machine washable

            Bluebell Blue Cake Big Appliqué T-shirt

            $30.00 $27.00

              5
              (22 reviews)

              Did someone say party? These checked trousers are more than ready, with their ultra-cool skinny fit and tiniest hint of stretch (that means more room for dancing, if you ask us). A cotton-mix fabric keeps them soft and cosy, too. Pair with a smart shirt or glittery top for maximum impact.

              • Internal adjustable waistband up to and including 12 years
              • Outer 98% cotton 2% elastane
              • Machine washable

              Starboard/Washed Bluebell Party Trousers

              $48.00 $43.20

                4
                (1 review)

                We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

                • Sizes up to and including 4-5y have a keyhole opening
                • 50% cotton 50% modal
                • Machine washable

                Bright Bluebell Pretty Tank Top

                $18.00

                  4.8
                  (12 reviews)

                  Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front and sides, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

                  • Main 82% cotton 18% polyester
                  • Hood lining 100% cotton
                  • Machine washable

                  Washed Bluebell Blue Spots Novelty Towelling Throw-on

                  $42.00

                    This swimsuit has ruffles on the straps and a bow at the back to get all of the ‘awws’ in those holiday photographs. With UPF sun-protected fabric and a cut that’s roomy enough for a swim nappy, days by the sea are as easy as ready, set, paddle…

                    • Main 80% polyamide 20% elastane
                    • Lining 100% polyester
                    • Machine washable

                    Washed Bluebell Blue Pin Spots Baby Swimsuit

                    $26.00

                      5
                      (1 review)

                      We've cracked the secret formula for your new favourite T-shirt. Take a relaxed shape with plenty of wiggle room, add fun stripy raglan sleeves and mix it up with a host of playful prints. Match it with a flippy skirt or jeans and you'll feel like a hotchpotch ray of sunshine.

                      • 100% cotton
                      • Machine washable

                      Washed Bluebell Blue Woodland Hotchpotch Raglan T-shirt

                      $30.00 $24.00

                        4.8
                        (18 reviews)

                        How do you make a basic long-sleeved tee even better? Add some petal power (of course). This T-shirt is supersoft in 100% cotton and practical with a layerable crew-neck shape.

                        • Printed logo
                        • 100% cotton
                        • Machine washable

                        Washed Bluebell Blue Owl Floral Graphic T-shirt

                        $22.00 $19.80

                          2.3
                          (4 reviews)

                          This pretty printed top with a ruffle collar looks sweet for grown-up occasions. And the comfortable, drapey cotton is perfect for running, jumping and skipping outside too. We added long sleeves with snug elasticated cuffs to keep you cosy on all your adventures.

                          • Button placket at centre back neck
                          • 50% cotton 50% modal
                          • Machine washable

                          Washed Bluebell Blue Woodland Pretty Printed Top

                          $30.00 $27.00

                            4.8
                            (6 reviews)

                            Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

                            • Slim fit
                            • Full length
                            • Garment washed for softness
                            • Elasticated waistband
                            • Pretty picot trim
                            • 95% cotton 5% elastane
                            • Machine washable

                            Washed Bluebell Blue Pin Spots Baby Leggings

                            $16.00

                              Be the best dressed at the pyjama party in this long-sleeved set. The fabric is nice and stretchy so there's plenty of room for sneaking midnight snacks upstairs, and it's warm enough to keep you cosy during those all-important late night chats.

                              • Easy care, machine wash and tumble dryable
                              • Rib cuffs for a snuggly fit
                              • Brushed inside for cosiness
                              • Stretchy jersey rib
                              • Soft against skin
                              • Fully elasticated waist for stretch and comfort
                              • 100% cotton
                              • Machine washable

                              Washed Bluebell Blue Unicorn Henley Pajama Set

                              $48.00 $28.80

                                5
                                (2 reviews)

                                Be it the Arctic or the local park, all budding explorers need a pair of warm trousers to brave the elements. These are 100% waterproof and padded for extra warmth, with reflective detailing, storm-guard cuffs and boot hooks (perfect for conquering the slopes). Mix and match with our jackets to make…

                                • Detachable braces
                                • Waterproof
                                • Breathable
                                • Stay snug till -18°C/0°F
                                • Taped seams
                                • Outer 100% polyester
                                • Lining 100% polyester
                                • Snowguard 100% polyamide
                                • Filling 100% polyester
                                • Machine washable

                                Washed Bluebell Blue All-weather Waterproof Pants

                                $60.00 $54.00

                                  3
                                  (1 review)

                                  We've thought of everything when it comes our classic ski jacket. There's a removable faux-fur hood to keep you snug, reflective piping, and an ultra-snug polar fleece lining – not to mention a concealed zip and velcro fastening for speedy starts. You'll be zipping down the slopes in no time.

                                  • Taped seams
                                  • Detachable fur
                                  • Waterproof
                                  • Breathable
                                  • Stay snug till -18°C/0°F
                                  • Detachable hood
                                  • Outer 100% polyester
                                  • Body and hood lining 100% polyester
                                  • Sleeve lining 100% polyester
                                  • Filling 100% polyester
                                  • Snowguard 100% polyamide
                                  • Faux fur 51% modacrylic 31% acrylic 18% polyester
                                  • Machine washable

                                  Bluebell Blue Woodland Stencil All-weather Waterproof Jacket

                                  $95.00 $85.50

                                    5
                                    (1 review)

                                    Check out our smart sleeveless dress – it's more than ready for that big party. Velvet trims add a soft touch, while a layer of tulle creates a full and swishy skirt. The 100% cotton lining ensures warmth even when there's a nip in the air.

                                    • Net Top Layer: 100% polyamide
                                    • Net Bottom Layer: 100% polyester
                                    • Main 100% polyester
                                    • Lining 100% cotton
                                    • Machine washable

                                    Starboard/Bluebell Check Check Party Dress

                                    $75.00 $60.00

                                      Turning cartwheels, throwing shapes on the dance floor or just hanging out with friends – these playful printed leggings can do it all. The thicker fabric is hard-wearing and there's a touch of sparkle in the waistband for extra fun too.

                                      • Main 96% cotton 4% elastane
                                      • NVY: main 88% cotton 12% elastane, waistband 48% polyamide 40% polyester 8% elastane 4% metallised fibre
                                      • Machine washable

                                      Navy/Bluebell Check Sparkle Detail Leggings

                                      $30.00 $21.00

                                        5
                                        (1 review)

                                        Skip and jump all you want in this jersey dress. The loose-fitting swing shape allows for plenty of movement, and we've added some furry friends on the front who love to run, trot or hop along with you. Pair with leggings and a cardigan on cooler days.

                                        • 100% cotton
                                        • Machine washable

                                        Bright Bluebell/Ivory Horse Favourite Pet Dress

                                        $45.00 $40.50

                                          4.9
                                          (13 reviews)

                                          This sueded cotton dress features all-over prints and bright pompom trims. Sweet straps with bows at the shoulder and a breezy tiered skirt help to keep your baby feeling cool when the sun's shining. Just pull on the matching knickers to complete this fun little outfit – and get ready to say 'aww'.

                                          • Comes with matching pants
                                          • Dress 100% cotton
                                          • Pants 100% cotton
                                          • Machine washable

                                          Soft Bluebell Love Birds Tiered Summer Jersey Dress

                                          $33.00 $19.80

                                            Why have one hat when you can have two? With a pretty print on one side and colourful stripes on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

                                            • Fully reversible
                                            • 100% cotton
                                            • Machine washable

                                            Bright Bluebell Flower Stamp Jersey Reversible Hat

                                            $29.00 $14.50

                                              4.5
                                              (2 reviews)

                                              Is it a skirt? Is it shorts? No, it's a skort! Made from sporty loopback material, it's perfect if you're planning on hanging upside down at the adventure playground. And with a choice of playful prints, you don't have to compromise on girly style.

                                              • Elasticated waist with functional drawstring
                                              • BLU and MLT: outer 100% cotton, shorts 100% cotton, rib 97% cotton 3% elastane
                                              • GRN, LBL and RED: outer 100% cotton, shorts 100% cotton, rib 100% cotton
                                              • Machine washable

                                              Bright Bluebell Flower Stamp Jersey Skort

                                              $33.00 $16.50

                                                4
                                                (19 reviews)

                                                Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.

                                                • Fabric provides UVA and UVB protection from the sun
                                                • Only covered areas are protected
                                                • The protection offered by this item may be reduced with use or if stretched or wet
                                                • Main 80% polyamide 20% elastane
                                                • Lining 100% polyester
                                                • Machine washable

                                                Bright Bluebell Daisy Tankini Top

                                                $24.00 $7.20

                                                  3.8
                                                  (5 reviews)

                                                  These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable, however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.

                                                  • 95% cotton 5% elastane
                                                  • Machine washable

                                                  Bluebell Flower Stamp Printed Cropped Leggings

                                                  $18.00 $12.60

                                                    4.5
                                                    (11 reviews)

                                                    These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops.

                                                    • Fabric provides UVA and UVB protection from the sun
                                                    • Main 80% polyamide 20% elastane
                                                    • Lining 100% polyester
                                                    • Machine washable

                                                    Bright Bluebell Daisy Bikini Bottoms

                                                    $18.00 $7.20

                                                      4.3
                                                      (6 reviews)

                                                      Looking stylish and keeping cosy just got easier with our hoodie. The loose fit makes it perfect for throwing on over a tee or sweatshirt, while the eye-catching colourblock design will liven up any outfit.

                                                      • Main 100% cotton
                                                      • Hood lining 100% cotton
                                                      • Rib 100% cotton
                                                      • Machine washable

                                                      Bright Bluebell Alexandra Hoodie

                                                      $58.00 $23.20

                                                        4
                                                        (1 review)

                                                        Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

                                                        • Fabric provides UVA and UVB protection from the sun
                                                        • Main 80% polyamide 20% elastane
                                                        • Lining 100% polyester
                                                        • Machine washable

                                                        Bright Bluebell Daisy Boy Short

                                                        $18.00 $5.40

                                                          4.8
                                                          (8 reviews)

                                                          Ruching details and playful ruffles make this swimsuit seriously special. A halterneck and clip fastening will make sure you feel comfortable and secure – even when you're perfecting your cannonball. And we just love the pretty prints, too. Best of all, the fabric provides UPF 50+ protection for…

                                                          • Fabric provides UVA and UVB protection from the sun
                                                          • LBL: main 80% polyamide 20% elastane
                                                          • Lining 100% polyester
                                                          • RED: main 55% polyester 40% polyamide 5% elastane
                                                          • Machine washable

                                                          Bright Bluebell Daisy Pretty Swimsuit

                                                          $40.00 $20.00

                                                            1.7
                                                            (3 reviews)

                                                            The sun has got his hat on, but we bet he wishes he had this one. On sunny days it'll keep your baby's face perfectly shaded, and the pretty prints will brighten things up when it's dull too. We've added a chin-strap with a touch-and-close fastening to keep it in place.

                                                            • 100% cotton
                                                            • Machine washable

                                                            Bright Bluebell Stripe Pretty Woven Hat

                                                            $25.00 $12.50

                                                              5
                                                              (1 review)

                                                              This pretty dress has all the right ingredients, just like your favourite cake. We’ve combined the classic smock shape with a relaxed scoop neck and short sleeves, then finished it off with layers of lace detailing and hotchpotch prints. Just add a cardigan and a slice of something sweet.

                                                              • 100% viscose
                                                              • Machine washable

                                                              Bright Bluebell Poppy Ditsy Audrey Dress

                                                              $55.00 $44.00

                                                                5
                                                                (3 reviews)

                                                                Who needs laces anyway? Not us. These easy-on, easy-off pull-ons are super comfortable (and great for a speedy getaway). In a range of prints and colours, you might just need one of each to go with everything in your wardrobe…

                                                                • Textile lining and insock
                                                                • Man-made sole

                                                                Bluebell Ticking Stripe Laceless Canvas Pull-ons

                                                                $39.00 $19.50

                                                                  3.8
                                                                  (6 reviews)

                                                                  It’s a jungle out there, so be ready with the animal friends on this explorer-approved skirt. These fun appliqués around the hem will make it a firm favourite. The full lining means it's an ideal companion for garden parties – whatever the weather decides to do.

                                                                  • Main 100% cotton, Lining 100% cotton
                                                                  • Machine washable

                                                                  Bright Bluebell Stripe Jungle Jungle Appliqué Skirt

                                                                  $60.00 $24.00

                                                                    4.9
                                                                    (7 reviews)

                                                                    No wardrobe is complete without a fun T-shirt. Our lively appliqués are perfect for wearing on days spent adventuring in the park. Its longer sleeve length and soft jersey material will keep you feeling cosy on all your explorations.

                                                                    • Appliqué logo
                                                                    • 100% cotton
                                                                    • Machine washable

                                                                    Bright Bluebell Horse Fun Girl T-Shirt

                                                                    $30.00 $24.00

                                                                      Need some sunshine? We've got just the top for that. The swing shape (with extra sweet fluttery sleeves) is comfortable and roomy for all that running barefoot through fields. It’s perfect for smarter days too with pretty prints and smocking around the neck.

                                                                      • Outer 100% cotton, Lining 100% cotton
                                                                      • Machine washable

                                                                      Bright Bluebell Stripe Floaty Woven Top

                                                                      $39.00 $19.50

                                                                        4.5
                                                                        (2 reviews)

                                                                        We’ve made this T-shirt a little bit special with pretty frilled cuffs and playful trims. This soft jersey style comes in colourful prints and stripes and has sweet detailing, with poppers down the back for a full opening to make dressing (and undressing) easier.

                                                                        • Back popper placket
                                                                        • Back popper placket
                                                                        • 100% cotton
                                                                        • 100% cotton
                                                                        • Machine washable

                                                                        Ivory/Bright Bluebell Stripe Pretty Trim T-Shirt

                                                                        $25.00 $15.00

                                                                          5
                                                                          (5 reviews)

                                                                          Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

                                                                          • Fabric provides UVA and UVB protection from the sun
                                                                          • Main 80% polyamide 20% elastane
                                                                          • Lining 100% polyester
                                                                          • Machine washable

                                                                          Bright Bluebell Spring Daisy Into-the-Sea Bikini

                                                                          $30.00 $21.00

                                                                            4.7
                                                                            (7 reviews)

                                                                            Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

                                                                            • Fabric provides UVA and UVB protection from the sun
                                                                            • Main 80% polyamide 20% elastane
                                                                            • Lining 100% polyester
                                                                            • Machine washable

                                                                            Bright Bluebell Daisy Surf Bikini Top

                                                                            $18.00 $9.00

                                                                              4.5
                                                                              (4 reviews)

                                                                              Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.

                                                                              • Fabric provides UVA and UVB protection from the sun
                                                                              • Main 80% polyamide 20% elastane
                                                                              • Lining 100% polyester
                                                                              • Machine washable

                                                                              Bright Bluebell Daisy Bikini Halter Top

                                                                              $18.00 $7.20

                                                                                5
                                                                                (1 review)

                                                                                We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

                                                                                • Elasticated waist with functional drawstring
                                                                                • 100% cotton
                                                                                • Machine washable

                                                                                Bright Bluebell Flower Bed Heart Pocket Pull-on Shorts

                                                                                $35.00 $17.50

                                                                                  5
                                                                                  (6 reviews)
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