Apple

Mini apples or tiny hedgehogs? Either way, these might be the cutest appliqué designs we've ever seen. Our clever pinafore dress has frilly crossover straps with adjustable fastenings, so they can be lengthened as little ones grow. It's crafted from 100% cotton cord for super softness. As if…

  • Garment washed for softness
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Almond Blossom Pink Apples Woven Applique Pinafore

$45.00

( review)

The apple of our eye? We'd have to say this striped jumper. Made from supersoft brushback cotton, the front is decorated with a bright red bouclé apple with an appliqué green leaf. The matte red poppers on the shoulders make those quick changes a breeze, while the ribbed cuffs and hem make sure…

  • Textured bouclé logo
  • Shoulder popper fastening
  • Reverse of fabric has been brushed for extra softness
  • Outer 80% cotton 20% polyester
  • Rib 97% cotton 3% elastane
  • Machine washable

Ecru/Beacon Blue Apple Cosy Textured Sweatshirt

$38.00

( review)

Our adorable play set features delicate touches of vintage detailing with frilly cuffs, ruffles and lace. The matching velvet or chambray bloomers are comfy for crawlers and makes for easy changes. Intricate embroidery or appliqué options give a pop of colour and a charming-but-cheeky finish.

  • Embroidery detail
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Ivory Apples Pretty Woven Play Set

$55.00

( review)

We've added fun nature-inspired bouclé designs onto a classic Breton. The question is, can you spot the odd one out? Hint: it begins with 'appl-' and ends with '-iqué'. Supersoft 100% sueded cotton is delicate on baby's skin, while concealed poppers make light work of those emergency changes.

  • Garment washed for softness
  • Textured bouclé logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Pretty Bouclé T-shirt

$25.00

( review)

…colourful tights keep your baby's legs cosy, as well as protecting their delicate skin. Choose from different designs including spots, stripes, animals and apples for a sweet finish to any outfit. And they're cotton-rich, but with a touch of stretch to make them easy to pull over bulky nappies.

  • GRY and SPT: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 25% polyamide 2% polyamide
  • PNK: 76% cotton 22% polyester 2% elastane
  • Machine washable

Everyday Tights

$16.00

( review)

…colourful tights keep your baby's legs cosy, as well as protecting their delicate skin. Choose from different designs including spots, stripes, animals and apples for a sweet finish to any outfit. And they're cotton-rich, but with a touch of stretch to make them easy to pull over bulky nappies.

  • GRY and SPT: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 25% polyamide 2% polyamide
  • PNK: 76% cotton 22% polyester 2% elastane
  • Machine washable

Everyday Tights

$16.00

( review)

Warm up your little tot in this cosy cotton-blend cardigan. We’ve added adorable pocket-sized crochet characters or fruits (as real ones won’t survive the wash). It can be easily popped over dresses, so is perfect for layering to keep bundles of joy snug and highly huggable.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Provence Dusty Pink Apples Characterful Crochet Cardigan

$52.00

( review)

You'll be ready to run around until you drop with these cotton-cord jeans. We've washed them for added softness (yay) and added a hidden adjustable waistband to keep you comfortable. Dress them up with a polo shirt and blazer, or keep things casual with a printed tee.

  • Inside adjustable waistband
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • 100% cotton
  • Machine washable

Candy Apple Red Slim Cord Jeans

$42.00

( review)

If you look up 'fun' in the dictionary, you'll find these cotton corduroy trousers. They're made for comfort and are always ready for playtime. The drawcord waistband makes for easy dressing, while a soft floral lining provides extra warmth – just turn up the cuffs to let the print peek out.…

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Front and back pockets
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Almond Blossom Pink Apple Appliqué Pocket Cord Pants

$38.00

( review)

Up the fun factor with our relaxed leggings. They're made from supersoft cotton with a touch of stretch for optimum wriggle room. The ribbed cuffs and waistline ensure they stay put (even when little ones are practising rolling over), while appliqués will make baby the star of the show.

  • Garment washed for softness
  • Appliqué logo
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Azure Blue/Ecru Apples Novelty Appliqué Leggings

$28.00

( review)

The apple of our eye? We'd have to say this striped jumper. Made from supersoft brushback cotton, the front is decorated with a bright red bouclé apple with an appliqué green leaf. The matte red poppers on the shoulders make those quick changes a breeze, while the ribbed cuffs and hem make sure…

  • Textured bouclé logo
  • Shoulder popper fastening
  • Reverse of fabric has been brushed for extra softness
  • Outer 80% cotton 20% polyester
  • Rib 97% cotton 3% elastane
  • Machine washable

Cosy Textured Sweatshirt

$38.00

( review)

Mini apples or tiny hedgehogs? Either way, these might be the cutest appliqué designs we've ever seen. Our clever pinafore dress has frilly crossover straps with adjustable fastenings, so they can be lengthened as little ones grow. It's crafted from 100% cotton cord for super softness. As if…

  • Garment washed for softness
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Woven Applique Pinafore

$45.00

( review)

We've added fun nature-inspired bouclé designs onto a classic Breton. The question is, can you spot the odd one out? Hint: it begins with 'appl-' and ends with '-iqué'. Supersoft 100% sueded cotton is delicate on baby's skin, while concealed poppers make light work of those emergency changes.

  • Garment washed for softness
  • Textured bouclé logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Pretty Bouclé T-shirt

$25.00

( review)

You know you're on to a winner when your dress has the power to instantly brighten your day. This super-flattering mock-wrap number hugs you in all the right places and has a skirt that was made to be swooshed. Cut in a soft and stretchy fabric, it's comfy too.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at knee
  • Soft jersey with stretch
  • Lined bodice

Navy Apple Geo Willa Jersey Dress

$120.00 $84.00

4.6
(69 reviews)

More than just warmer-uppers, our supersoft cotton tights feature a lace trim ruffle on the back, plus a pretty contrast heel, toe and waistband. All perfect for matching back to the details on our toddler dresses – they make a thoughtful present, too.

  • Main 71% cotton 27% polyamide 2% elastane
  • Machine washable

Crab Apple Pink Ruffle Tights

$16.00 $8.00

5
(5 reviews)

Our in-house designers have been busy whipping up summery prints and colours which you absolutely MUST take to the beach. These shorts come in a simple, flattering cut with a little more coverage. Mix and match with our bikini tops and tankinis to create a style which is yours, all yours.

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Full coverage
  • Lined front and back

Apple Geo Mix & Match Bikini Shorts

$38.00 $22.80

4.4
(14 reviews)

When the weather finally heats up (or it’s time to escape to sunnier climates), celebrate in style with this feminine swimsuit. The straps can be worn four ways, and we designed the side panelling to be ultra-flattering. Lightly padded fixed cups and boning will give you support however you wear it.

  • Outer 80% polyamide 20% elastane, Body lining 84% polyamide 16% elastane, Gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Slimming side panels and ruched waist detail
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Flattering twist front detail

Apple Geo Amalfi Bandeau Swimsuit

$98.00 $49.00

4.4
(21 reviews)

Sporty type? This long-sleeved Rash Vest provides full coverage for all seaside activities – and dries quickly after you've taken the plunge. Rather conveniently (but not coincidentally), it coordinates with our mix-and-match swimwear collection.

  • 80% polyamide 20% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Full length sleeves
  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet

Apple Geo Rash Guard

$60.00 $30.00

5
(4 reviews)

Why pack lots of swimwear when our clever bikini top offers you all the choices you will need? Wear this chic style in four different ways: straight straps, halter neck, cross-back or go strapless (what tan lines?). We've added plenty of support with lightly padded cups and boning to make sure it…

  • Outer 80% polyamide 20% elastane, Lining 84% polyamide 16% elastane
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Fixed clasp back fastening
  • Flattering twist front detail

Apple Geo Amalfi Bandeau Bikini Top

$45.00 $22.50

4.6
(5 reviews)

The button-down back adds a fetching twist to this lightweight cotton voile top – perfect for looking the part at sunny picnics or day trips. Colourful in-house designed prints, gentle gathers and side slits ensure it catches the eye. Team with shorts for laid-back fun or tailored trousers for…

  • 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at low hip
  • ¾ length sleeves
  • Unlined
  • Button through placket at back

Coconut Ice Apple Geo Yvonne Top

$60.00 $30.00

4
(22 reviews)

If you’re more wave-warrior than sun-worshipper, we’ve got just the thing. These sporty shorts are made from stretchy and comfortable swim fabric with built-in briefs. The flattering shape and slim waistband keep them feminine (even if you're falling in backwards).

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Full short coverage
  • Built-in brief

Apple Geo Swim Shorts

$45.00 $36.00

4.9
(10 reviews)

There's nothing like a traditional baby bonnet to get us oohing and aahing. But it's not just a pretty shape, it's also practical – it sticks out far enough to keep your little one's face shaded from bright sunlight and the fastening under the chin keeps it secure.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable

Crab Apple Pink Ticking Bonnet

$26.00 $18.20

5
(3 reviews)

Why our swimwear is the best: brilliantly bold prints and mood-boosting colours designed to mix and match with the rest of the range. And that’s without mentioning the all-important F-word: FLATTERY. These bottoms have a classic knicker shape for a simple and comfortable fit. Which top will you…

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Medium coverage
  • Lined front and back

Apple Geo Mix & Match Bikini Bottoms

$38.00 $22.80

4.1
(18 reviews)

Perfect for sipping mojitos by the pool or taking a dip in the sea, these bikini bottoms have adjustable tie sides so you can find the perfect fit. Choose your favourite colour and match with the coordinating top – or be daring and mix them.

  • BLK and DGR: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Light coverage
  • Lined front and back
  • Fully adjustable side ties

Apple Geo Contrast Tie Bikini Bottoms

$42.00 $21.00

2.5
(8 reviews)

Embrace your sporty side with this Rash Vest – the perfect swimwear for being active while protecting your skin from the elements. Plus the short sleeves mean you don’t have to sacrifice your tan. Fitted for a flattering shape, it’s also made out of a stretchy and comfortable quick-dry swim fabric.

  • 80% polyamide 20% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Cap sleeves
  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet

Apple Geo Cap Sleeve Rash Guard

$55.00 $27.50

3.7
(3 reviews)

This multi-talented bikini top can be worn four ways: strappy, halterneck, cross back and strapless. Mix it up depending on your mood (and your tan lines). Lightly padded fixed cups and strategic boning offer support and ensure it stays up, even when you go strap-free.

  • Outer 80% polyamide 20% elastane, Front body lining 100% polyester, Bra shelf 84% polyamide 16% elastane
  • Machine washable
  • Drawstring ruching at side panels to adjust length for the most flattering fit
  • Lightly padded fixed cups for a smooth shape
  • Hidden under bust support shelf
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Flattering twist front detail

Apple Geo Amalfi Bandeau Tankini Top

$60.00 $48.00

4.1
(20 reviews)
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